{"title":"Products","description":"","products":[{"product_id":"the-headshot-studio-playbook","title":"The Headshot Studio Playbook","description":"\u003cstyle\u003e\n.chm-pd * { box-sizing: border-box; margin: 0; padding: 0; }\n.chm-pd {\n font-family: 'DM Sans', 'Helvetica Neue', sans-serif;\n color: #f0ece4;\n background: transparent;\n max-width: 860px;\n line-height: 1.7;\n font-size: 15px;\n}\n.chm-pd a { color: #c4a97d; }\n\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:ital,wght@0,400;0,600;1,400\u0026family=DM+Sans:wght@400;500\u0026family=DM+Mono\u0026display=swap');\n\n\/* Hero banner *\/\n.chm-hero-img { width: 100%; display: block; margin-bottom: 24px; }\n\n\/* Headline + subhead (NEW) *\/\n.chm-headline {\n margin-bottom: 28px;\n padding-bottom: 28px;\n border-bottom: 1px solid #3a3733;\n}\n.chm-headline-eyebrow {\n font-family: 'DM Mono', monospace;\n font-size: 11px;\n letter-spacing: 0.18em;\n text-transform: uppercase;\n color: #c4a97d;\n margin-bottom: 14px;\n}\n.chm-headline-h1 {\n font-family: 'Playfair Display', Georgia, serif;\n font-size: 32px;\n color: #f0ece4;\n line-height: 1.15;\n margin-bottom: 14px;\n font-weight: 600;\n}\n.chm-headline-h1 em {\n color: #c4a97d;\n font-style: italic;\n}\n.chm-headline-sub {\n color: #b8b0a4;\n font-size: 16px;\n line-height: 1.6;\n}\n\n\/* Guarantee badge *\/\n.chm-guarantee {\n display: flex; align-items: center; gap: 14px;\n background: #252320; border: 1px solid #3a3733;\n border-left: 3px solid #c4a97d;\n padding: 14px 20px; margin-bottom: 36px;\n}\n.chm-guarantee-icon { font-size: 28px; flex-shrink: 0; }\n.chm-guarantee-text { font-size: 13px; color: #b8b0a4; letter-spacing: 0.02em; }\n.chm-guarantee-text strong {\n color: #c4a97d; font-size: 14px; display: block;\n margin-bottom: 2px; letter-spacing: 0.05em; text-transform: uppercase;\n}\n\n\/* Section label *\/\n.chm-label {\n font-size: 11px; letter-spacing: 0.15em; text-transform: uppercase;\n color: #766e65; margin-bottom: 12px; font-family: 'DM Mono', monospace;\n}\n\n\/* Headings *\/\n.chm-h2 {\n font-family: 'Playfair Display', Georgia, serif;\n font-size: 26px; color: #f0ece4;\n line-height: 1.2; margin-bottom: 16px;\n}\n.chm-h2 em { color: #c4a97d; font-style: italic; }\n\n\/* Problem section *\/\n.chm-problem {\n margin-bottom: 40px;\n padding-bottom: 40px;\n border-bottom: 1px solid #3a3733;\n}\n.chm-problem p {\n color: #b8b0a4;\n margin-bottom: 16px;\n font-size: 15px;\n}\n.chm-problem p:last-child { margin-bottom: 0; }\n.chm-problem strong {\n color: #f0ece4;\n}\n\n\/* Pull quote *\/\n.chm-pull {\n font-family: 'Playfair Display', Georgia, serif;\n font-size: 22px;\n color: #f0ece4;\n line-height: 1.4;\n border-left: 2px solid #c4a97d;\n padding: 4px 0 4px 20px;\n margin: 28px 0;\n font-style: italic;\n}\n\n\/* Cost of doing nothing (NEW) *\/\n.chm-cost {\n background: #1e1c1a;\n border: 1px solid #3a3733;\n padding: 28px;\n margin-bottom: 40px;\n}\n.chm-cost-heading {\n font-family: 'Playfair Display', Georgia, serif;\n font-size: 20px;\n color: #f0ece4;\n margin-bottom: 18px;\n}\n.chm-cost-list {\n list-style: none;\n padding: 0;\n margin: 0;\n}\n.chm-cost-item {\n display: flex;\n gap: 14px;\n padding: 12px 0;\n border-bottom: 1px solid #3a3733;\n align-items: flex-start;\n}\n.chm-cost-item:last-child { border-bottom: none; }\n.chm-cost-x {\n color: #c4a97d;\n font-size: 18px;\n flex-shrink: 0;\n font-family: 'Playfair Display', Georgia, serif;\n line-height: 1.3;\n}\n.chm-cost-text {\n color: #b8b0a4;\n font-size: 14px;\n line-height: 1.6;\n}\n.chm-cost-text strong { color: #f0ece4; }\n\n\/* Proof stats *\/\n.chm-stats {\n display: grid;\n grid-template-columns: repeat(3, 1fr);\n gap: 1px;\n background: #3a3733;\n margin: 36px 0;\n border: 1px solid #3a3733;\n}\n.chm-stat {\n background: #252320;\n padding: 24px 20px;\n text-align: center;\n}\n.chm-stat-number {\n font-family: 'Playfair Display', Georgia, serif;\n font-size: 32px;\n color: #c4a97d;\n display: block;\n line-height: 1;\n margin-bottom: 6px;\n}\n.chm-stat-label {\n font-size: 11px;\n color: #766e65;\n letter-spacing: 0.1em;\n text-transform: uppercase;\n}\n\n\/* Builder section *\/\n.chm-builder {\n background: #252320;\n border: 1px solid #3a3733;\n padding: 28px;\n margin-bottom: 40px;\n}\n.chm-builder-heading {\n font-family: 'Playfair Display', Georgia, serif;\n font-size: 20px;\n color: #f0ece4;\n margin-bottom: 16px;\n}\n.chm-builder p {\n color: #b8b0a4;\n margin-bottom: 14px;\n font-size: 15px;\n}\n.chm-builder p:last-child { margin-bottom: 0; }\n.chm-builder strong { color: #c4a97d; }\n\n\/* Mid-page CTA prompt (NEW) *\/\n.chm-cta-prompt {\n text-align: center;\n background: #2c2a27;\n border: 1px solid #3a3733;\n border-top: 2px solid #c4a97d;\n padding: 24px 28px;\n margin-bottom: 40px;\n}\n.chm-cta-prompt-text {\n color: #f0ece4;\n font-family: 'Playfair Display', Georgia, serif;\n font-size: 18px;\n font-style: italic;\n margin-bottom: 8px;\n}\n.chm-cta-prompt-sub {\n color: #b8b0a4;\n font-size: 13px;\n}\n.chm-cta-prompt-sub strong {\n color: #c4a97d;\n}\n\n\/* AI section *\/\n.chm-ai {\n margin-bottom: 40px;\n padding-bottom: 40px;\n border-bottom: 1px solid #3a3733;\n}\n.chm-ai-heading {\n font-family: 'Playfair Display', Georgia, serif;\n font-size: 18px;\n color: #f0ece4;\n margin-bottom: 12px;\n}\n.chm-ai p {\n color: #b8b0a4;\n font-size: 15px;\n}\n\n\/* What's inside *\/\n.chm-inside { margin-bottom: 40px; }\n.chm-inside-heading {\n font-family: 'Playfair Display', Georgia, serif;\n font-size: 20px;\n color: #f0ece4;\n margin-bottom: 8px;\n}\n.chm-inside-sub {\n color: #766e65;\n font-size: 13px;\n margin-bottom: 24px;\n}\n.chm-sequence-list {\n list-style: none;\n border: 1px solid #3a3733;\n}\n.chm-sequence-item {\n display: flex;\n gap: 16px;\n padding: 16px 20px;\n border-bottom: 1px solid #3a3733;\n align-items: flex-start;\n}\n.chm-sequence-item:last-child { border-bottom: none; }\n.chm-sequence-num {\n font-family: 'DM Mono', monospace;\n font-size: 11px;\n color: #c4a97d;\n letter-spacing: 0.1em;\n flex-shrink: 0;\n padding-top: 2px;\n min-width: 32px;\n}\n.chm-sequence-name {\n color: #f0ece4;\n font-size: 14px;\n font-weight: 500;\n margin-bottom: 2px;\n}\n.chm-sequence-desc {\n color: #766e65;\n font-size: 13px;\n}\n\n\/* Sample email preview (NEW) *\/\n.chm-sample {\n background: #1e1c1a;\n border: 1px solid #3a3733;\n padding: 28px;\n margin: 28px 0 40px;\n}\n.chm-sample-heading {\n font-family: 'Playfair Display', Georgia, serif;\n font-size: 18px;\n color: #f0ece4;\n margin-bottom: 6px;\n}\n.chm-sample-sub {\n color: #b8b0a4;\n font-size: 14px;\n margin-bottom: 22px;\n}\n.chm-email-card {\n background: #252320;\n border: 1px solid #3a3733;\n padding: 22px;\n}\n.chm-email-meta {\n font-family: 'DM Mono', monospace;\n font-size: 10px;\n color: #c4a97d;\n letter-spacing: 0.15em;\n text-transform: uppercase;\n margin-bottom: 10px;\n}\n.chm-email-subject {\n font-family: 'Playfair Display', Georgia, serif;\n font-size: 18px;\n color: #f0ece4;\n margin-bottom: 16px;\n padding-bottom: 14px;\n border-bottom: 1px solid #3a3733;\n}\n.chm-email-body {\n color: #b8b0a4;\n font-size: 14px;\n line-height: 1.7;\n}\n.chm-email-body p {\n margin-bottom: 12px;\n}\n.chm-email-body p:last-child { margin-bottom: 0; }\n.chm-email-foot {\n font-family: 'DM Mono', monospace;\n font-size: 10px;\n color: #766e65;\n letter-spacing: 0.12em;\n text-transform: uppercase;\n margin-top: 16px;\n padding-top: 14px;\n border-top: 1px solid #3a3733;\n}\n\n\/* Bonus items *\/\n.chm-bonus-grid {\n display: grid;\n grid-template-columns: 1fr 1fr;\n gap: 1px;\n background: #3a3733;\n border: 1px solid #3a3733;\n margin-top: 1px;\n}\n.chm-bonus-item {\n background: #1e1c1a;\n padding: 16px 18px;\n display: flex;\n gap: 12px;\n align-items: flex-start;\n}\n.chm-bonus-dot {\n width: 6px;\n height: 6px;\n border-radius: 50%;\n background: #c4a97d;\n flex-shrink: 0;\n margin-top: 6px;\n}\n.chm-bonus-name {\n color: #f0ece4;\n font-size: 13px;\n font-weight: 500;\n margin-bottom: 2px;\n}\n.chm-bonus-desc {\n color: #766e65;\n font-size: 12px;\n}\n\n\/* Testimonial *\/\n.chm-testimonial {\n border: 1px solid #3a3733;\n border-left: 3px solid #c4a97d;\n padding: 28px;\n margin-bottom: 40px;\n background: #1e1c1a;\n}\n.chm-testimonial-quote {\n font-family: 'Playfair Display', Georgia, serif;\n font-size: 17px;\n color: #f0ece4;\n line-height: 1.7;\n font-style: italic;\n margin-bottom: 20px;\n}\n.chm-testimonial-attr {\n font-size: 13px;\n color: #c4a97d;\n font-weight: 500;\n}\n.chm-testimonial-role {\n font-size: 12px;\n color: #766e65;\n margin-top: 2px;\n}\n\n\/* FAQ section (NEW) *\/\n.chm-faq {\n margin-bottom: 40px;\n}\n.chm-faq-heading {\n font-family: 'Playfair Display', Georgia, serif;\n font-size: 22px;\n color: #f0ece4;\n margin-bottom: 8px;\n}\n.chm-faq-sub {\n color: #766e65;\n font-size: 13px;\n margin-bottom: 24px;\n}\n.chm-faq-list {\n border: 1px solid #3a3733;\n}\n.chm-faq-item {\n padding: 20px 22px;\n border-bottom: 1px solid #3a3733;\n}\n.chm-faq-item:last-child { border-bottom: none; }\n.chm-faq-q {\n font-family: 'DM Sans', sans-serif;\n font-size: 15px;\n color: #f0ece4;\n font-weight: 500;\n margin-bottom: 8px;\n display: flex;\n gap: 12px;\n align-items: flex-start;\n}\n.chm-faq-q-mark {\n color: #c4a97d;\n font-family: 'Playfair Display', Georgia, serif;\n flex-shrink: 0;\n line-height: 1.2;\n}\n.chm-faq-a {\n color: #b8b0a4;\n font-size: 14px;\n line-height: 1.7;\n padding-left: 24px;\n}\n.chm-faq-a strong { color: #f0ece4; }\n\n\/* Closing CTA block *\/\n.chm-closing {\n background: #252320;\n border: 1px solid #3a3733;\n padding: 32px;\n margin-top: 40px;\n text-align: center;\n}\n.chm-closing-price {\n font-family: 'Playfair Display', Georgia, serif;\n font-size: 42px;\n color: #c4a97d;\n display: block;\n margin-bottom: 4px;\n}\n.chm-closing-terms {\n font-size: 12px;\n color: #766e65;\n letter-spacing: 0.1em;\n text-transform: uppercase;\n margin-bottom: 24px;\n}\n.chm-closing-copy {\n color: #b8b0a4;\n font-size: 14px;\n max-width: 580px;\n margin: 0 auto 24px;\n line-height: 1.7;\n}\n.chm-closing-prompt {\n color: #f0ece4;\n font-family: 'Playfair Display', Georgia, serif;\n font-size: 17px;\n font-style: italic;\n margin-bottom: 6px;\n}\n.chm-closing-prompt-sub {\n color: #b8b0a4;\n font-size: 13px;\n margin-bottom: 24px;\n}\n.chm-closing-prompt-sub strong { color: #c4a97d; }\n.chm-closing-guarantee {\n font-size: 12px;\n color: #766e65;\n border-top: 1px solid #3a3733;\n padding-top: 20px;\n margin-top: 4px;\n}\n.chm-closing-guarantee strong {\n color: #c4a97d;\n}\n\n\/* Mobile *\/\n@media (max-width: 720px) {\n .chm-stats, .chm-bonus-grid {\n grid-template-columns: 1fr;\n }\n .chm-h2 { font-size: 22px; }\n .chm-headline-h1 { font-size: 26px; }\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"chm-pd\"\u003e\n\n \u003c!-- Hero Banner --\u003e\n \u003cimg class=\"chm-hero-img\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0894\/9910\/7640\/files\/playbook_hero_banner_v2.svg?v=1774027540\" alt=\"The Headshot Studio Playbook\"\u003e\n\n \u003c!-- Headline + Subhead --\u003e\n \u003cdiv class=\"chm-headline\"\u003e\n \u003cdiv class=\"chm-headline-eyebrow\"\u003eThe Headshot Studio Playbook\u003c\/div\u003e\n \u003ch1 class=\"chm-headline-h1\"\u003eThe complete operating system of a \u003cem\u003eworking headshot studio.\u003c\/em\u003e\n\u003c\/h1\u003e\n \u003cp class=\"chm-headline-sub\"\u003e9 email sequences. 60+ emails. CRM build, pricing calculator, SEO playbook, and setup guide. The actual infrastructure behind a studio that booked $150K in its first year in a brand new market - ready to install in yours.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003c!-- Guarantee Badge --\u003e\n \u003cdiv class=\"chm-guarantee\"\u003e\n \u003cdiv class=\"chm-guarantee-icon\"\u003e✓\u003c\/div\u003e\n \u003cdiv class=\"chm-guarantee-text\"\u003e\n \u003cstrong\u003e30-Day Money Back Guarantee\u003c\/strong\u003e\n If it is not what you expected, reply to your receipt email within 30 days. Full refund, no questions asked.\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c!-- The Problem --\u003e\n \u003cdiv class=\"chm-problem\"\u003e\n \u003cdiv class=\"chm-label\"\u003eThe real problem\u003c\/div\u003e\n \u003cp\u003eMost photographers who fail at headshots don't fail because of their photography. They fail because \u003cstrong\u003ethere's nothing running behind it.\u003c\/strong\u003e No lead pipeline. No booking workflow. No follow-up sequence that converts a maybe into a yes. Just a camera, a website, and a lot of unanswered emails.\u003c\/p\u003e\n \u003cdiv class=\"chm-pull\"\u003eThe gap between a photographer who books consistently and one who doesn't is almost never skill. It's systems.\u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c!-- Cost of Doing Nothing --\u003e\n \u003cdiv class=\"chm-cost\"\u003e\n \u003cdiv class=\"chm-label\"\u003eWhat no system is actually costing you\u003c\/div\u003e\n \u003cdiv class=\"chm-cost-heading\"\u003eEvery week without infrastructure has a price.\u003c\/div\u003e\n \u003cul class=\"chm-cost-list\"\u003e\n \u003cli class=\"chm-cost-item\"\u003e\n \u003cspan class=\"chm-cost-x\"\u003e×\u003c\/span\u003e\n \u003cspan class=\"chm-cost-text\"\u003e\u003cstrong\u003eLeads going cold.\u003c\/strong\u003e Inquiries sit in your inbox for two days. By the time you respond, they've already booked someone else.\u003c\/span\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-cost-item\"\u003e\n \u003cspan class=\"chm-cost-x\"\u003e×\u003c\/span\u003e\n \u003cspan class=\"chm-cost-text\"\u003e\u003cstrong\u003eGroup quotes that disappear.\u003c\/strong\u003e You send a quote, then silence. No follow-up sequence to bring them back. Every lost group booking is $2,000 to $8,000 walking away.\u003c\/span\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-cost-item\"\u003e\n \u003cspan class=\"chm-cost-x\"\u003e×\u003c\/span\u003e\n \u003cspan class=\"chm-cost-text\"\u003e\u003cstrong\u003ePast clients you'll never see again.\u003c\/strong\u003e No retention sequence means no rebookings. A photographer who books once is worth a few hundred dollars. A photographer who books every 18 months for a decade is worth thousands.\u003c\/span\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-cost-item\"\u003e\n \u003cspan class=\"chm-cost-x\"\u003e×\u003c\/span\u003e\n \u003cspan class=\"chm-cost-text\"\u003e\u003cstrong\u003eHours every week answering the same emails.\u003c\/strong\u003e Pricing questions. Wardrobe questions. Session prep. Same answers, every time, typed from scratch. Time that could be spent shooting.\u003c\/span\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-cost-item\"\u003e\n \u003cspan class=\"chm-cost-x\"\u003e×\u003c\/span\u003e\n \u003cspan class=\"chm-cost-text\"\u003e\u003cstrong\u003eInconsistent client experience.\u003c\/strong\u003e Some clients get a smooth process. Others get forgotten. Your reputation is built on the worst experience, not the best.\u003c\/span\u003e\n \u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n\n \u003c!-- Stats --\u003e\n \u003cdiv class=\"chm-stats\"\u003e\n \u003cdiv class=\"chm-stat\"\u003e\n \u003cspan class=\"chm-stat-number\"\u003e11\u003c\/span\u003e\n \u003cspan class=\"chm-stat-label\"\u003eYears in headshots\u003c\/span\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"chm-stat\"\u003e\n \u003cspan class=\"chm-stat-number\"\u003e2\u003c\/span\u003e\n \u003cspan class=\"chm-stat-label\"\u003eMarkets built from scratch\u003c\/span\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"chm-stat\"\u003e\n \u003cspan class=\"chm-stat-number\"\u003e$150K\u003c\/span\u003e\n \u003cspan class=\"chm-stat-label\"\u003eYear one, brand new market\u003c\/span\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c!-- Builder --\u003e\n \u003cdiv class=\"chm-builder\"\u003e\n \u003cdiv class=\"chm-label\"\u003eBuilt by someone who has actually done this\u003c\/div\u003e\n \u003cp\u003eI've been running a headshot business full time for 11 years. Nine years running my first studio, where it peaked at \u003cstrong\u003e$250,000-$300,000 USD annually\u003c\/strong\u003e. Then I moved to a brand new market with no clients, no local network, and rebuilt from scratch.\u003c\/p\u003e\n \u003cp\u003eYear one in the new market: \u003cstrong\u003e$150,000 USD\u003c\/strong\u003e.\u003c\/p\u003e\n \u003cp\u003eSame result, brand new city. Not luck - the system traveled with me. The same lead pipeline, the same booking workflow, the same follow-up sequences. Different market. Same output.\u003c\/p\u003e\n \u003cp\u003eThe Headshot Studio Playbook is not something I wrote about. It's the actual infrastructure I run on.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003c!-- Mid-page CTA prompt --\u003e\n \u003cdiv class=\"chm-cta-prompt\"\u003e\n \u003cdiv class=\"chm-cta-prompt-text\"\u003eReady to install this in your studio?\u003c\/div\u003e\n \u003cdiv class=\"chm-cta-prompt-sub\"\u003eScroll up to the \u003cstrong\u003eAdd to Cart\u003c\/strong\u003e button - instant download, 30-day guarantee.\u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c!-- AI Section --\u003e\n \u003cdiv class=\"chm-ai\"\u003e\n \u003cdiv class=\"chm-label\"\u003eOn AI and why this is different\u003c\/div\u003e\n \u003cdiv class=\"chm-ai-heading\"\u003eChatGPT can write an email. It can't replace 11 years of knowing which one to send.\u003c\/div\u003e\n \u003cp\u003eYou can use ChatGPT to write emails. It will produce something that sounds professional and converts at a fraction of the rate a real sequence does - because writing the email is not the hard part. Knowing which email to send, to whom, on which day, with which offer - that's 11 years of knowing exactly what a corporate client needs to hear before they book. That judgment doesn't come from a language model. This system transfers it.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003c!-- What's Inside --\u003e\n \u003cdiv class=\"chm-inside\"\u003e\n \u003cdiv class=\"chm-label\"\u003eWhat's inside\u003c\/div\u003e\n \u003cdiv class=\"chm-inside-heading\"\u003e9 complete sequences. 60+ emails. Everything built and ready to run.\u003c\/div\u003e\n \u003cdiv class=\"chm-inside-sub\"\u003eBuilt for 17Hats CRM with a one-click import code. Every sequence is also formatted for easy adaptation to any other platform.\u003c\/div\u003e\n\n \u003cul class=\"chm-sequence-list\"\u003e\n \u003cli class=\"chm-sequence-item\"\u003e\n \u003cspan class=\"chm-sequence-num\"\u003eSEQ 1\u003c\/span\u003e\n \u003cdiv class=\"chm-sequence-content\"\u003e\n \u003cdiv class=\"chm-sequence-name\"\u003eHot Leads Individual\u003c\/div\u003e\n \u003cdiv class=\"chm-sequence-desc\"\u003e8 emails \/ 33 days - Nurtures cold Facebook ad opt-ins toward booking\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-sequence-item\"\u003e\n \u003cspan class=\"chm-sequence-num\"\u003eSEQ 2\u003c\/span\u003e\n \u003cdiv class=\"chm-sequence-content\"\u003e\n \u003cdiv class=\"chm-sequence-name\"\u003eBooking Confirmation Individual\u003c\/div\u003e\n \u003cdiv class=\"chm-sequence-desc\"\u003e9 emails - Runs from booking through image delivery\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-sequence-item\"\u003e\n \u003cspan class=\"chm-sequence-num\"\u003eSEQ 3A\u003c\/span\u003e\n \u003cdiv class=\"chm-sequence-content\"\u003e\n \u003cdiv class=\"chm-sequence-name\"\u003eGroup Prospect On-Location\u003c\/div\u003e\n \u003cdiv class=\"chm-sequence-desc\"\u003e5 emails - Converts on-location group quote requests into bookings\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-sequence-item\"\u003e\n \u003cspan class=\"chm-sequence-num\"\u003eSEQ 3B\u003c\/span\u003e\n \u003cdiv class=\"chm-sequence-content\"\u003e\n \u003cdiv class=\"chm-sequence-name\"\u003eGroup Prospect Drip\u003c\/div\u003e\n \u003cdiv class=\"chm-sequence-desc\"\u003e6 emails \/ 32 days - Nurtures cold group prospects toward requesting a quote\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-sequence-item\"\u003e\n \u003cspan class=\"chm-sequence-num\"\u003eSEQ 3C\u003c\/span\u003e\n \u003cdiv class=\"chm-sequence-content\"\u003e\n \u003cdiv class=\"chm-sequence-name\"\u003eGroup Prospect In-Studio\u003c\/div\u003e\n \u003cdiv class=\"chm-sequence-desc\"\u003e5 emails - Converts in-studio group quote requests into bookings\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-sequence-item\"\u003e\n \u003cspan class=\"chm-sequence-num\"\u003eSEQ 4A\u003c\/span\u003e\n \u003cdiv class=\"chm-sequence-content\"\u003e\n \u003cdiv class=\"chm-sequence-name\"\u003eGroup Booking On-Location\u003c\/div\u003e\n \u003cdiv class=\"chm-sequence-desc\"\u003e8 emails - Runs on-location group sessions from booking through delivery\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-sequence-item\"\u003e\n \u003cspan class=\"chm-sequence-num\"\u003eSEQ 4B\u003c\/span\u003e\n \u003cdiv class=\"chm-sequence-content\"\u003e\n \u003cdiv class=\"chm-sequence-name\"\u003eGroup Booking In-Studio\u003c\/div\u003e\n \u003cdiv class=\"chm-sequence-desc\"\u003e8 emails - Runs in-studio group sessions from booking through delivery\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-sequence-item\"\u003e\n \u003cspan class=\"chm-sequence-num\"\u003eSEQ 5\u003c\/span\u003e\n \u003cdiv class=\"chm-sequence-content\"\u003e\n \u003cdiv class=\"chm-sequence-name\"\u003ePost-Session Individual\u003c\/div\u003e\n \u003cdiv class=\"chm-sequence-desc\"\u003e8 emails \/ 18 months - Retention, referrals, and timed rebooking\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-sequence-item\"\u003e\n \u003cspan class=\"chm-sequence-num\"\u003eSEQ 6\u003c\/span\u003e\n \u003cdiv class=\"chm-sequence-content\"\u003e\n \u003cdiv class=\"chm-sequence-name\"\u003ePost-Session Group\u003c\/div\u003e\n \u003cdiv class=\"chm-sequence-desc\"\u003e7 emails \/ 2.5 years - New hire offers, reshoot conversations, long-term retention\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003c\/ul\u003e\n\n \u003c!-- Sample email preview --\u003e\n \u003cdiv class=\"chm-sample\"\u003e\n \u003cdiv class=\"chm-label\"\u003eSee what's actually inside\u003c\/div\u003e\n \u003cdiv class=\"chm-sample-heading\"\u003eOne email from the Hot Leads sequence.\u003c\/div\u003e\n \u003cdiv class=\"chm-sample-sub\"\u003eMost digital products are abstract. Buy them, hope they work. The Playbook is structured, written, and ready to drop in. Here's an actual email.\u003c\/div\u003e\n\n \u003cdiv class=\"chm-email-card\"\u003e\n \u003cdiv class=\"chm-email-meta\"\u003eEMAIL 4 · DAY 6 · HOT LEADS SEQUENCE\u003c\/div\u003e\n \u003cdiv class=\"chm-email-subject\"\u003eQuick check-in on your headshot\u003c\/div\u003e\n \u003cdiv class=\"chm-email-body\"\u003e\n \u003cp\u003eHi {first name},\u003c\/p\u003e\n \u003cp\u003eA few people have reached out about availability the same week you did, so I wanted to circle back before the calendar fills.\u003c\/p\u003e\n \u003cp\u003eIf you're still thinking about a session, here's the easiest way to lock something in - reply with two or three time windows that work for you and I'll send back what's available.\u003c\/p\u003e\n \u003cp\u003eIf the timing isn't right anymore, no problem at all - just reply and let me know so I can update my notes.\u003c\/p\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"chm-email-foot\"\u003eFIRES AUTOMATICALLY · RECOVERS LEADS THAT GO QUIET\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c!-- Bonus items --\u003e\n \u003cdiv class=\"chm-bonus-grid\"\u003e\n \u003cdiv class=\"chm-bonus-item\"\u003e\n \u003cdiv class=\"chm-bonus-dot\"\u003e\u003c\/div\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-bonus-name\"\u003eWhat Makes a Headshot Work\u003c\/div\u003e\n \u003cdiv class=\"chm-bonus-desc\"\u003eLead magnet PDF for your Facebook Lead Ad\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"chm-bonus-item\"\u003e\n \u003cdiv class=\"chm-bonus-dot\"\u003e\u003c\/div\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-bonus-name\"\u003eThe Headshot Brief\u003c\/div\u003e\n \u003cdiv class=\"chm-bonus-desc\"\u003ePre-session prep guide delivered to every client\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"chm-bonus-item\"\u003e\n \u003cdiv class=\"chm-bonus-dot\"\u003e\u003c\/div\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-bonus-name\"\u003eCHM Pricing Calculator\u003c\/div\u003e\n \u003cdiv class=\"chm-bonus-desc\"\u003eExcel. Group, individual, and convention pricing with income planner\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"chm-bonus-item\"\u003e\n \u003cdiv class=\"chm-bonus-dot\"\u003e\u003c\/div\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-bonus-name\"\u003eSEO Playbook\u003c\/div\u003e\n \u003cdiv class=\"chm-bonus-desc\"\u003eComplete local SEO guide with 90-day action plan\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"chm-bonus-item\"\u003e\n \u003cdiv class=\"chm-bonus-dot\"\u003e\u003c\/div\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-bonus-name\"\u003e17Hats Import Code\u003c\/div\u003e\n \u003cdiv class=\"chm-bonus-desc\"\u003eOne click. Workflows, questionnaires, contracts, and invoices ready to activate\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"chm-bonus-item\"\u003e\n \u003cdiv class=\"chm-bonus-dot\"\u003e\u003c\/div\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-bonus-name\"\u003eSetup and Onboarding Guide\u003c\/div\u003e\n \u003cdiv class=\"chm-bonus-desc\"\u003eWhat everything is, how it connects, fastest path to live\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"chm-bonus-item\"\u003e\n \u003cdiv class=\"chm-bonus-dot\"\u003e\u003c\/div\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-bonus-name\"\u003eMini Session Model\u003c\/div\u003e\n \u003cdiv class=\"chm-bonus-desc\"\u003eHow to run Headshot Day events. Workflow, pricing, and promotion included\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"chm-bonus-item\"\u003e\n \u003cdiv class=\"chm-bonus-dot\"\u003e\u003c\/div\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-bonus-name\"\u003eFree Studio Setup Call\u003c\/div\u003e\n \u003cdiv class=\"chm-bonus-desc\"\u003e20-minute working session with Ryan to get you running in your first week\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c!-- Testimonial --\u003e\n \u003cdiv class=\"chm-testimonial\"\u003e\n \u003cdiv class=\"chm-label\"\u003eWhat photographers are saying\u003c\/div\u003e\n \u003cdiv class=\"chm-testimonial-quote\"\u003e\"Before this system, everything was manual. I had no idea what I was missing until I saw what was possible. After implementing it across my headshot brand and my portrait brand, my SEO ranking skyrocketed, traffic increased, and bookings followed. Having a system in place that handled everything was incredible. The biggest shift was not having to contact every client manually to say the same things over and over. The automations made life so much easier.\"\u003c\/div\u003e\n \u003cdiv class=\"chm-testimonial-attr\"\u003eMark E.\u003c\/div\u003e\n \u003cdiv class=\"chm-testimonial-role\"\u003eHeadshot and Portrait Photographer\u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c!-- FAQ Section --\u003e\n \u003cdiv class=\"chm-faq\"\u003e\n \u003cdiv class=\"chm-label\"\u003eCommon questions\u003c\/div\u003e\n \u003cdiv class=\"chm-faq-heading\"\u003eThe things photographers ask before they buy.\u003c\/div\u003e\n \u003cdiv class=\"chm-faq-sub\"\u003eIf there's a question not answered here, email ryan@corporateheadshotmastery.com - I personally read every one.\u003c\/div\u003e\n\n \u003cdiv class=\"chm-faq-list\"\u003e\n \u003cdiv class=\"chm-faq-item\"\u003e\n \u003cdiv class=\"chm-faq-q\"\u003e\n\u003cspan class=\"chm-faq-q-mark\"\u003eQ.\u003c\/span\u003e\u003cspan\u003eI don't use 17Hats. Will this still work for me?\u003c\/span\u003e\n\u003c\/div\u003e\n \u003cdiv class=\"chm-faq-a\"\u003eYes. The 17Hats one-click import is a shortcut for 17Hats users. Every email, workflow, and questionnaire is also formatted in clean copy-paste format that drops into \u003cstrong\u003eany CRM or email platform\u003c\/strong\u003e - Dubsado, Honeybook, Sprout, Studio Ninja, Mailchimp, Klaviyo, or whatever you currently run. Setup just takes a bit longer.\u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"chm-faq-item\"\u003e\n \u003cdiv class=\"chm-faq-q\"\u003e\n\u003cspan class=\"chm-faq-q-mark\"\u003eQ.\u003c\/span\u003e\u003cspan\u003eHow long does it actually take to set up?\u003c\/span\u003e\n\u003c\/div\u003e\n \u003cdiv class=\"chm-faq-a\"\u003eIf you use 17Hats and run the import code, your core sequences are live in \u003cstrong\u003eunder an hour\u003c\/strong\u003e. If you're on a different CRM, plan on a weekend to copy and adapt everything. Either way, the Setup and Onboarding Guide walks you through the fastest path.\u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"chm-faq-item\"\u003e\n \u003cdiv class=\"chm-faq-q\"\u003e\n\u003cspan class=\"chm-faq-q-mark\"\u003eQ.\u003c\/span\u003e\u003cspan\u003eI'm just getting started in headshots. Is this still for me?\u003c\/span\u003e\n\u003c\/div\u003e\n \u003cdiv class=\"chm-faq-a\"\u003eYes, and you're actually the photographer who benefits most. Most photographers spend three to five years figuring out their booking workflow by trial and error. The Playbook compresses that into a weekend so you start with the infrastructure already running, rather than building it while you're trying to grow.\u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"chm-faq-item\"\u003e\n \u003cdiv class=\"chm-faq-q\"\u003e\n\u003cspan class=\"chm-faq-q-mark\"\u003eQ.\u003c\/span\u003e\u003cspan\u003eCan't I just use ChatGPT to write these emails?\u003c\/span\u003e\n\u003c\/div\u003e\n \u003cdiv class=\"chm-faq-a\"\u003eYou can write the words. What ChatGPT can't tell you is which email to send, to whom, on which day, with which offer. The sequencing is the product. That's what 11 years of running this in real studios produced - and that's what doesn't come from a language model.\u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"chm-faq-item\"\u003e\n \u003cdiv class=\"chm-faq-q\"\u003e\n\u003cspan class=\"chm-faq-q-mark\"\u003eQ.\u003c\/span\u003e\u003cspan\u003eWhat if I shoot weddings or families and only some headshots?\u003c\/span\u003e\n\u003c\/div\u003e\n \u003cdiv class=\"chm-faq-a\"\u003eThe system is built for headshot work specifically - corporate, professional, and group sessions. The pricing calculator and workflows are built around how headshot clients buy. If headshots are a sideline, parts will translate; if you're building a headshot business, this is built for you.\u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"chm-faq-item\"\u003e\n \u003cdiv class=\"chm-faq-q\"\u003e\n\u003cspan class=\"chm-faq-q-mark\"\u003eQ.\u003c\/span\u003e\u003cspan\u003eWhat if it doesn't work for me?\u003c\/span\u003e\n\u003c\/div\u003e\n \u003cdiv class=\"chm-faq-a\"\u003eReply to your receipt email within 30 days and I'll refund you in full. No hoops. If you'd rather get help getting it running first, book the free Studio Setup Call included with every purchase - 20 minutes with me to make sure it's installed correctly. I'd rather get you set up than refund you.\u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"chm-faq-item\"\u003e\n \u003cdiv class=\"chm-faq-q\"\u003e\n\u003cspan class=\"chm-faq-q-mark\"\u003eQ.\u003c\/span\u003e\u003cspan\u003eHow is this delivered?\u003c\/span\u003e\n\u003c\/div\u003e\n \u003cdiv class=\"chm-faq-a\"\u003eInstant digital download. You'll get an email with access to every file the moment your purchase clears - PDFs, Word docs, Excel calculators, and the 17Hats import code. Nothing to ship, no waiting.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c!-- Closing --\u003e\n \u003cdiv class=\"chm-closing\"\u003e\n \u003cspan class=\"chm-closing-price\"\u003e$297\u003c\/span\u003e\n \u003cdiv class=\"chm-closing-terms\"\u003eOne payment · Instant download · No subscription\u003c\/div\u003e\n \u003cp class=\"chm-closing-copy\"\u003eYou are not buying a template pack. You are buying the operating system of a studio that has done this twice, in two different markets, and produced consistent results both times. If you are growing into headshots and want a real system behind your work from day one, this is the fastest path to a business that runs on infrastructure instead of memory.\u003c\/p\u003e\n \u003cdiv class=\"chm-closing-prompt\"\u003eReady to install this in your studio?\u003c\/div\u003e\n \u003cdiv class=\"chm-closing-prompt-sub\"\u003eScroll up to the \u003cstrong\u003eAdd to Cart\u003c\/strong\u003e button at the top of the page.\u003c\/div\u003e\n \u003cdiv class=\"chm-closing-guarantee\"\u003e\n \u003cstrong\u003e30-day money back guarantee.\u003c\/strong\u003e If you use it for 30 days and don't feel it delivered value, email us and we'll refund you in full.\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"Corporate Headshot Mastery","offers":[{"title":"Default Title","offer_id":51913384886584,"sku":null,"price":297.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/9910\/7640\/files\/playbook_square_card_v3.svg?v=1777409169"},{"product_id":"the-chm-seo-playbook-for-headshot-photographers","title":"The CHM SEO Playbook for Headshot Photographers","description":"\u003cstyle\u003e\n.chm-seo * { box-sizing: border-box; margin: 0; padding: 0; }\n.chm-seo {\n font-family: 'DM Sans', 'Helvetica Neue', sans-serif;\n color: #f0ece4;\n background: transparent;\n max-width: 860px;\n line-height: 1.7;\n font-size: 15px;\n}\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:ital,wght@0,400;0,600;1,400\u0026family=DM+Sans:wght@400;500\u0026family=DM+Mono\u0026display=swap');\n\n.chm-seo-summary {\n color: #b8b0a4;\n font-size: 15px;\n line-height: 1.8;\n margin-bottom: 32px;\n padding-bottom: 32px;\n border-bottom: 1px solid #3a3733;\n}\n.chm-seo-summary strong { color: #f0ece4; }\n\n.chm-seo-label {\n font-size: 11px; letter-spacing: 0.15em; text-transform: uppercase;\n color: #766e65; margin-bottom: 14px;\n font-family: 'DM Mono', monospace;\n}\n\n.chm-seo-included {\n margin-bottom: 32px;\n padding-bottom: 32px;\n border-bottom: 1px solid #3a3733;\n}\n.chm-seo-included-list { list-style: none; }\n.chm-seo-included-item {\n display: flex; gap: 14px; padding: 11px 0;\n border-bottom: 1px solid #3a3733;\n font-size: 14px; color: #f0ece4; align-items: baseline;\n}\n.chm-seo-included-item:last-child { border-bottom: none; }\n.chm-seo-included-dot {\n width: 5px; height: 5px; border-radius: 50%;\n background: #c4a97d; flex-shrink: 0; margin-top: 7px;\n}\n.chm-seo-included-desc {\n font-size: 12px; color: #766e65;\n font-family: 'DM Mono', monospace;\n letter-spacing: 0.05em; margin-left: 4px;\n}\n\n.chm-seo-expectations {\n background: #252320; border: 1px solid #3a3733;\n border-left: 3px solid #766e65;\n padding: 18px 20px; margin-bottom: 32px;\n font-size: 13px; color: #b8b0a4; line-height: 1.7;\n}\n.chm-seo-expectations strong { color: #f0ece4; display: block; margin-bottom: 8px; }\n.chm-seo-expectations p { margin-bottom: 6px; }\n.chm-seo-expectations p:last-child { margin-bottom: 0; }\n\n.chm-seo-notice {\n background: #252320; border: 1px solid #3a3733;\n border-left: 3px solid #766e65;\n padding: 14px 20px; margin-bottom: 32px;\n font-size: 13px; color: #766e65; line-height: 1.6;\n}\n.chm-seo-notice strong { color: #b8b0a4; }\n\n.chm-seo-upsell {\n background: #252320; border: 1px solid #3a3733;\n border-left: 3px solid #c4a97d;\n padding: 14px 20px; margin-bottom: 32px;\n font-size: 13px; color: #b8b0a4; line-height: 1.6;\n}\n.chm-seo-upsell strong { color: #f0ece4; }\n.chm-seo-upsell a { color: #c4a97d; }\n\n.chm-seo-testimonial {\n border: 1px solid #3a3733; border-left: 3px solid #c4a97d;\n padding: 24px; margin-bottom: 32px; background: #1e1c1a;\n}\n.chm-seo-testimonial-quote {\n font-family: 'Playfair Display', Georgia, serif;\n font-size: 15px; color: #f0ece4;\n line-height: 1.8; font-style: italic; margin-bottom: 14px;\n}\n.chm-seo-testimonial-attr { font-size: 13px; color: #c4a97d; font-weight: 500; }\n.chm-seo-testimonial-role { font-size: 12px; color: #766e65; margin-top: 2px; }\n\n.chm-seo-guarantee {\n display: flex; align-items: flex-start; gap: 14px;\n background: #252320; border: 1px solid #3a3733;\n border-left: 3px solid #c4a97d;\n padding: 16px 20px;\n}\n.chm-seo-guarantee-icon { font-size: 22px; flex-shrink: 0; color: #c4a97d; line-height: 1.4; }\n.chm-seo-guarantee-text { font-size: 13px; color: #b8b0a4; line-height: 1.6; }\n.chm-seo-guarantee-text strong { color: #f0ece4; display: block; margin-bottom: 2px; }\n\u003c\/style\u003e\n\n\u003cdiv class=\"chm-seo\"\u003e\n\n \u003cdiv class=\"chm-seo-summary\"\u003e\n The complete local SEO guide for headshot photographers - \u003cstrong\u003e13 sections covering every lever that moves your Google ranking\u003c\/strong\u003e, from Google Business Profile optimization to service pages, blog strategy, and a 90-day action plan. No agency, no paid tools, no technical background required.\n \u003c\/div\u003e\n\n \u003cdiv class=\"chm-seo-included\"\u003e\n \u003cdiv class=\"chm-seo-label\"\u003eWhat's covered\u003c\/div\u003e\n \u003cul class=\"chm-seo-included-list\"\u003e\n \u003cli class=\"chm-seo-included-item\"\u003e\n \u003cdiv class=\"chm-seo-included-dot\"\u003e\u003c\/div\u003e\n \u003cdiv\u003eGoogle Business Profile optimization \u003cspan class=\"chm-seo-included-desc\"\u003eCOMPLETE SETUP - EVERY FIELD, PHOTOS, REVIEWS\u003c\/span\u003e\n\u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-seo-included-item\"\u003e\n \u003cdiv class=\"chm-seo-included-dot\"\u003e\u003c\/div\u003e\n \u003cdiv\u003eKeyword strategy \u003cspan class=\"chm-seo-included-desc\"\u003eWHAT YOUR LOCAL CLIENTS ARE SEARCHING\u003c\/span\u003e\n\u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-seo-included-item\"\u003e\n \u003cdiv class=\"chm-seo-included-dot\"\u003e\u003c\/div\u003e\n \u003cdiv\u003eWebsite foundation \u003cspan class=\"chm-seo-included-desc\"\u003eSQUARESPACE, SHOWIT, WORDPRESS, WIX ALL COVERED\u003c\/span\u003e\n\u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-seo-included-item\"\u003e\n \u003cdiv class=\"chm-seo-included-dot\"\u003e\u003c\/div\u003e\n \u003cdiv\u003eService pages \u003cspan class=\"chm-seo-included-desc\"\u003eEXACT STRUCTURE THAT RANKS AND CONVERTS\u003c\/span\u003e\n\u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-seo-included-item\"\u003e\n \u003cdiv class=\"chm-seo-included-dot\"\u003e\u003c\/div\u003e\n \u003cdiv\u003eBlog content strategy \u003cspan class=\"chm-seo-included-desc\"\u003eONE POST PER MONTH COMPOUNDS INTO REAL TRAFFIC\u003c\/span\u003e\n\u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-seo-included-item\"\u003e\n \u003cdiv class=\"chm-seo-included-dot\"\u003e\u003c\/div\u003e\n \u003cdiv\u003eLocal citations and competitor analysis \u003cspan class=\"chm-seo-included-desc\"\u003eWHAT MATTERS, WHAT DOESN'T\u003c\/span\u003e\n\u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-seo-included-item\"\u003e\n \u003cdiv class=\"chm-seo-included-dot\"\u003e\u003c\/div\u003e\n \u003cdiv\u003eTracking and measurement \u003cspan class=\"chm-seo-included-desc\"\u003eSEARCH CONSOLE AND GA4 SETUP STEP BY STEP\u003c\/span\u003e\n\u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-seo-included-item\"\u003e\n \u003cdiv class=\"chm-seo-included-dot\"\u003e\u003c\/div\u003e\n \u003cdiv\u003e90-day action plan \u003cspan class=\"chm-seo-included-desc\"\u003eWEEK-BY-WEEK PRIORITIES ACROSS 3 MONTHS\u003c\/span\u003e\n\u003c\/div\u003e\n \u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"chm-seo-expectations\"\u003e\n \u003cstrong\u003eRealistic timeline, honestly stated\u003c\/strong\u003e\n \u003cp\u003eMap Pack rankings typically start moving within 60-90 days of consistent Google Business Profile work.\u003c\/p\u003e\n \u003cp\u003eOrganic website rankings take 3-6 months on competitive terms.\u003c\/p\u003e\n \u003cp\u003eLong-tail blog traffic can appear in 4-8 weeks.\u003c\/p\u003e\n \u003cp\u003eThe photographers who dominate local search are not doing anything exotic. They just did the work this guide covers.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"chm-seo-notice\"\u003e\n \u003cstrong\u003eAlready have the Headshot Studio Playbook?\u003c\/strong\u003e The SEO Playbook is included in your download - check your files before purchasing.\n \u003c\/div\u003e\n\n \u003cdiv class=\"chm-seo-upsell\"\u003e\n \u003cstrong\u003eWant the complete system?\u003c\/strong\u003e The SEO Playbook is one component of the \u003ca href=\"https:\/\/corporateheadshotmastery.myshopify.com\/products\/the-headshot-studio-playbook\"\u003eHeadshot Studio Playbook\u003c\/a\u003e - 9 email sequences, booking workflows, pricing calculator, and full CRM setup for $297.\n \u003c\/div\u003e\n\n \u003cdiv class=\"chm-seo-testimonial\"\u003e\n \u003cdiv class=\"chm-seo-label\"\u003eWhat photographers are saying\u003c\/div\u003e\n \u003cdiv class=\"chm-seo-testimonial-quote\"\u003e\"After implementing it across my headshot brand and my portrait brand, my SEO ranking skyrocketed, traffic increased, and bookings followed. Having a system in place that handled everything was incredible.\"\u003c\/div\u003e\n \u003cdiv class=\"chm-seo-testimonial-attr\"\u003eMark E.\u003c\/div\u003e\n \u003cdiv class=\"chm-seo-testimonial-role\"\u003eHeadshot and Portrait Photographer\u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"chm-seo-guarantee\"\u003e\n \u003cdiv class=\"chm-seo-guarantee-icon\"\u003e✓\u003c\/div\u003e\n \u003cdiv class=\"chm-seo-guarantee-text\"\u003e\n \u003cstrong\u003e30-Day Money Back Guarantee\u003c\/strong\u003e\n If you use it for 30 days and don't feel it delivered value, email us and we'll refund you in full. Refunds require completion of our content deletion acknowledgment.\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"Corporate Headshot Mastery","offers":[{"title":"Default Title","offer_id":51924154220856,"sku":null,"price":97.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/9910\/7640\/files\/seo_playbook_square_card.svg?v=1774027903"},{"product_id":"chm-headshot-pricing-calculator","title":"CHM Headshot Pricing Calculator","description":"\u003cstyle\u003e\n.chm-calc * { box-sizing: border-box; margin: 0; padding: 0; }\n.chm-calc {\n font-family: 'DM Sans', 'Helvetica Neue', sans-serif;\n color: #f0ece4;\n background: transparent;\n max-width: 860px;\n line-height: 1.7;\n font-size: 15px;\n}\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:ital,wght@0,400;0,600;1,400\u0026family=DM+Sans:wght@400;500\u0026family=DM+Mono\u0026display=swap');\n\n.chm-calc-summary {\n color: #b8b0a4;\n font-size: 15px;\n line-height: 1.8;\n margin-bottom: 32px;\n padding-bottom: 32px;\n border-bottom: 1px solid #3a3733;\n}\n.chm-calc-summary strong { color: #f0ece4; }\n\n.chm-calc-label {\n font-size: 11px; letter-spacing: 0.15em; text-transform: uppercase;\n color: #766e65; margin-bottom: 14px;\n font-family: 'DM Mono', monospace;\n}\n\n.chm-calc-included {\n margin-bottom: 32px;\n padding-bottom: 32px;\n border-bottom: 1px solid #3a3733;\n}\n.chm-calc-included-list { list-style: none; }\n.chm-calc-included-item {\n display: flex; gap: 14px; padding: 11px 0;\n border-bottom: 1px solid #3a3733;\n font-size: 14px; color: #f0ece4; align-items: baseline;\n}\n.chm-calc-included-item:last-child { border-bottom: none; }\n.chm-calc-included-dot {\n width: 5px; height: 5px; border-radius: 50%;\n background: #c4a97d; flex-shrink: 0; margin-top: 7px;\n}\n.chm-calc-included-desc {\n font-size: 12px; color: #766e65;\n font-family: 'DM Mono', monospace;\n letter-spacing: 0.05em; margin-left: 4px;\n}\n\n.chm-calc-notice {\n background: #252320; border: 1px solid #3a3733;\n border-left: 3px solid #766e65;\n padding: 14px 20px; margin-bottom: 32px;\n font-size: 13px; color: #766e65; line-height: 1.6;\n}\n.chm-calc-notice strong { color: #b8b0a4; }\n\n.chm-calc-upsell {\n background: #252320; border: 1px solid #3a3733;\n border-left: 3px solid #c4a97d;\n padding: 14px 20px; margin-bottom: 32px;\n font-size: 13px; color: #b8b0a4; line-height: 1.6;\n}\n.chm-calc-upsell strong { color: #f0ece4; }\n.chm-calc-upsell a { color: #c4a97d; }\n\n.chm-calc-guarantee {\n display: flex; align-items: flex-start; gap: 14px;\n background: #252320; border: 1px solid #3a3733;\n border-left: 3px solid #c4a97d;\n padding: 16px 20px;\n}\n.chm-calc-guarantee-icon { font-size: 22px; flex-shrink: 0; color: #c4a97d; line-height: 1.4; }\n.chm-calc-guarantee-text { font-size: 13px; color: #b8b0a4; line-height: 1.6; }\n.chm-calc-guarantee-text strong { color: #f0ece4; display: block; margin-bottom: 2px; }\n\u003c\/style\u003e\n\n\u003cdiv class=\"chm-calc\"\u003e\n\n \u003cdiv class=\"chm-calc-summary\"\u003e\n The complete headshot pricing calculator used at a working studio - \u003cstrong\u003eindividual sessions, group on-location, in-studio team days, and convention work\u003c\/strong\u003e. Enter your costs and income target. It builds your numbers. Built in Excel, works on Mac and PC, no subscription.\n \u003c\/div\u003e\n\n \u003cdiv class=\"chm-calc-included\"\u003e\n \u003cdiv class=\"chm-calc-label\"\u003eWhat's inside\u003c\/div\u003e\n \u003cul class=\"chm-calc-included-list\"\u003e\n \u003cli class=\"chm-calc-included-item\"\u003e\n \u003cdiv class=\"chm-calc-included-dot\"\u003e\u003c\/div\u003e\n \u003cdiv\u003eIndividual session pricing \u003cspan class=\"chm-calc-included-desc\"\u003eBASED ON YOUR COSTS AND TARGETS\u003c\/span\u003e\n\u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-calc-included-item\"\u003e\n \u003cdiv class=\"chm-calc-included-dot\"\u003e\u003c\/div\u003e\n \u003cdiv\u003eGroup on-location pricing \u003cspan class=\"chm-calc-included-desc\"\u003ePER-HEAD RATES, TRAVEL, MINIMUMS\u003c\/span\u003e\n\u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-calc-included-item\"\u003e\n \u003cdiv class=\"chm-calc-included-dot\"\u003e\u003c\/div\u003e\n \u003cdiv\u003eIn-studio group pricing \u003cspan class=\"chm-calc-included-desc\"\u003eDAY RATES AND PACKAGE STRUCTURES\u003c\/span\u003e\n\u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-calc-included-item\"\u003e\n \u003cdiv class=\"chm-calc-included-dot\"\u003e\u003c\/div\u003e\n \u003cdiv\u003eConvention and high-volume event pricing \u003cspan class=\"chm-calc-included-desc\"\u003eDAY RATES AND PER-HEAD MODELS\u003c\/span\u003e\n\u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-calc-included-item\"\u003e\n \u003cdiv class=\"chm-calc-included-dot\"\u003e\u003c\/div\u003e\n \u003cdiv\u003eIncome planner \u003cspan class=\"chm-calc-included-desc\"\u003eHOW MANY SESSIONS TO HIT YOUR TARGET\u003c\/span\u003e\n\u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-calc-included-item\"\u003e\n \u003cdiv class=\"chm-calc-included-dot\"\u003e\u003c\/div\u003e\n \u003cdiv\u003eCurrent market benchmark rates pre-loaded \u003cspan class=\"chm-calc-included-desc\"\u003eREAL REFERENCE FROM A WORKING STUDIO\u003c\/span\u003e\n\u003c\/div\u003e\n \u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"chm-calc-notice\"\u003e\n \u003cstrong\u003eAlready have the Headshot Studio Playbook?\u003c\/strong\u003e The full calculator is included in your download - check your files before purchasing.\n \u003c\/div\u003e\n\n \u003cdiv class=\"chm-calc-upsell\"\u003e\n \u003cstrong\u003eWant the complete system?\u003c\/strong\u003e The calculator is one component of the \u003ca href=\"https:\/\/corporateheadshotmastery.myshopify.com\/products\/the-headshot-studio-playbook\"\u003eHeadshot Studio Playbook\u003c\/a\u003e - 9 email sequences, booking workflows, SEO guide, and full CRM setup for $297.\n \u003c\/div\u003e\n\n \u003cdiv class=\"chm-calc-guarantee\"\u003e\n \u003cdiv class=\"chm-calc-guarantee-icon\"\u003e✓\u003c\/div\u003e\n \u003cdiv class=\"chm-calc-guarantee-text\"\u003e\n \u003cstrong\u003e30-Day Money Back Guarantee\u003c\/strong\u003e\n If you use it for 30 days and don't feel it delivered value, email us and we'll refund you in full. Refunds require completion of our content deletion acknowledgment.\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"Corporate Headshot Mastery","offers":[{"title":"Default Title","offer_id":51924400570680,"sku":null,"price":47.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/9910\/7640\/files\/calculator_square_card.svg?v=1774041820"},{"product_id":"the-inquiry-converter","title":"The Inquiry Converter","description":"\u003cstyle\u003e\n.chm-ic * { box-sizing: border-box; margin: 0; padding: 0; }\n.chm-ic {\n font-family: 'DM Sans', 'Helvetica Neue', sans-serif;\n color: #f0ece4;\n background: transparent;\n max-width: 860px;\n line-height: 1.7;\n font-size: 15px;\n}\n.chm-ic a { color: #c4a97d; }\n\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:ital,wght@0,400;0,600;1,400\u0026family=DM+Sans:wght@400;500\u0026family=DM+Mono\u0026display=swap');\n\n.chm-ic-hero-img {\n width: 100%;\n display: block;\n margin-bottom: 32px;\n}\n\n.chm-ic-guarantee {\n display: flex;\n align-items: center;\n gap: 14px;\n background: #252320;\n border: 1px solid #3a3733;\n border-left: 3px solid #c4a97d;\n padding: 14px 20px;\n margin-bottom: 36px;\n}\n.chm-ic-guarantee-icon { font-size: 28px; flex-shrink: 0; }\n.chm-ic-guarantee-text { font-size: 13px; color: #b8b0a4; letter-spacing: 0.02em; }\n.chm-ic-guarantee-text strong {\n color: #c4a97d;\n font-size: 14px;\n display: block;\n margin-bottom: 2px;\n letter-spacing: 0.05em;\n text-transform: uppercase;\n}\n\n.chm-ic-label {\n font-size: 11px;\n letter-spacing: 0.15em;\n text-transform: uppercase;\n color: #766e65;\n margin-bottom: 12px;\n font-family: 'DM Mono', monospace;\n}\n\n.chm-ic-problem {\n margin-bottom: 40px;\n padding-bottom: 40px;\n border-bottom: 1px solid #3a3733;\n}\n.chm-ic-problem p {\n color: #b8b0a4;\n margin-bottom: 16px;\n font-size: 15px;\n}\n.chm-ic-problem p:last-child { margin-bottom: 0; }\n.chm-ic-problem strong { color: #f0ece4; }\n\n.chm-ic-pull {\n font-family: 'Playfair Display', Georgia, serif;\n font-size: 22px;\n color: #f0ece4;\n line-height: 1.4;\n border-left: 2px solid #c4a97d;\n padding: 4px 0 4px 20px;\n margin: 28px 0;\n font-style: italic;\n}\n\n.chm-ic-inside { margin-bottom: 40px; }\n.chm-ic-inside-heading {\n font-family: 'Playfair Display', Georgia, serif;\n font-size: 20px;\n color: #f0ece4;\n margin-bottom: 8px;\n}\n.chm-ic-inside-sub {\n color: #766e65;\n font-size: 13px;\n margin-bottom: 24px;\n}\n\n.chm-ic-item-list {\n list-style: none;\n border: 1px solid #3a3733;\n}\n.chm-ic-item {\n display: flex;\n gap: 16px;\n padding: 18px 20px;\n border-bottom: 1px solid #3a3733;\n align-items: flex-start;\n}\n.chm-ic-item:last-child { border-bottom: none; }\n.chm-ic-item-num {\n font-family: 'DM Mono', monospace;\n font-size: 11px;\n color: #c4a97d;\n letter-spacing: 0.1em;\n flex-shrink: 0;\n padding-top: 2px;\n min-width: 40px;\n}\n.chm-ic-item-name {\n color: #f0ece4;\n font-size: 14px;\n font-weight: 500;\n margin-bottom: 2px;\n}\n.chm-ic-item-desc {\n color: #766e65;\n font-size: 13px;\n}\n\n.chm-ic-proof {\n background: #252320;\n border: 1px solid #3a3733;\n padding: 28px;\n margin-bottom: 40px;\n}\n.chm-ic-proof p {\n color: #b8b0a4;\n font-size: 15px;\n margin-bottom: 14px;\n}\n.chm-ic-proof p:last-child { margin-bottom: 0; }\n.chm-ic-proof strong { color: #c4a97d; }\n\n.chm-ic-upsell {\n border: 1px solid #3a3733;\n padding: 20px 24px;\n margin-bottom: 40px;\n display: flex;\n gap: 16px;\n align-items: center;\n}\n.chm-ic-upsell-arrow {\n font-size: 20px;\n color: #c4a97d;\n flex-shrink: 0;\n}\n.chm-ic-upsell-text { font-size: 13px; color: #b8b0a4; }\n.chm-ic-upsell-text strong { color: #f0ece4; }\n.chm-ic-upsell-text a { color: #c4a97d; text-decoration: none; }\n\n.chm-ic-closing {\n background: #252320;\n border: 1px solid #3a3733;\n padding: 32px;\n margin-top: 40px;\n text-align: center;\n}\n.chm-ic-closing-price {\n font-family: 'Playfair Display', Georgia, serif;\n font-size: 42px;\n color: #c4a97d;\n display: block;\n margin-bottom: 4px;\n}\n.chm-ic-closing-terms {\n font-size: 12px;\n color: #766e65;\n letter-spacing: 0.1em;\n text-transform: uppercase;\n margin-bottom: 24px;\n}\n.chm-ic-closing-copy {\n color: #b8b0a4;\n font-size: 14px;\n max-width: 580px;\n margin: 0 auto 24px;\n line-height: 1.7;\n}\n.chm-ic-closing-guarantee {\n font-size: 12px;\n color: #766e65;\n border-top: 1px solid #3a3733;\n padding-top: 20px;\n}\n.chm-ic-closing-guarantee strong { color: #c4a97d; }\n\u003c\/style\u003e\n\n\u003cdiv class=\"chm-ic\"\u003e\n\n \u003c!-- Hero Banner --\u003e\n \u003cimg class=\"chm-ic-hero-img\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0894\/9910\/7640\/files\/inquiry_converter_header.svg?v=1774286451\" alt=\"The Inquiry Converter\"\u003e\n\n \u003c!-- Guarantee Badge --\u003e\n \u003cdiv class=\"chm-ic-guarantee\"\u003e\n \u003cdiv class=\"chm-ic-guarantee-icon\"\u003e✓\u003c\/div\u003e\n \u003cdiv class=\"chm-ic-guarantee-text\"\u003e\n \u003cstrong\u003e30-Day Money Back Guarantee\u003c\/strong\u003e\n If you use it for 30 days and don't feel it delivered value, email us and we'll refund you in full. Refunds require completion of our content deletion acknowledgment.\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c!-- The Problem --\u003e\n \u003cdiv class=\"chm-ic-problem\"\u003e\n \u003cdiv class=\"chm-ic-label\"\u003eThe gap between inquiry and booking\u003c\/div\u003e\n \u003cp\u003eSomeone just inquired about a headshot session. Now what?\u003c\/p\u003e\n \u003cp\u003eMost photographers either respond once and hope for the best, or write a few follow-up emails that trail off after a week. \u003cstrong\u003eThe lead goes cold. The session never gets booked.\u003c\/strong\u003e Not because the client went somewhere else - because life got in the way and you weren't there when they came back to it.\u003c\/p\u003e\n \u003cdiv class=\"chm-ic-pull\"\u003eThe photographers who book consistently aren't the most talented or the cheapest. They're the ones who stay present in a lead's inbox at exactly the right intervals without having to think about it.\u003c\/div\u003e\n \u003cp\u003eThe Inquiry Converter closes that gap. Eight emails over 33 days - each one doing a specific job: deliver value, handle the real objections, and bring the fence-sitters off the fence before they forget you exist.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003c!-- What's Inside --\u003e\n \u003cdiv class=\"chm-ic-inside\"\u003e\n \u003cdiv class=\"chm-ic-label\"\u003eWhat's inside\u003c\/div\u003e\n \u003cdiv class=\"chm-ic-inside-heading\"\u003e8 emails. Every subject line, preview text, and body copy written.\u003c\/div\u003e\n \u003cdiv class=\"chm-ic-inside-sub\"\u003eDelivered as a PDF. Instant access after purchase. No CRM required to get started - works with any platform.\u003c\/div\u003e\n\n \u003cul class=\"chm-ic-item-list\"\u003e\n \u003cli class=\"chm-ic-item\"\u003e\n \u003cspan class=\"chm-ic-item-num\"\u003e8\u003c\/span\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-ic-item-name\"\u003eComplete emails\u003c\/div\u003e\n \u003cdiv class=\"chm-ic-item-desc\"\u003eSubject lines, preview text, and full body copy for every email in the sequence\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-ic-item\"\u003e\n \u003cspan class=\"chm-ic-item-num\"\u003e33\u003c\/span\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-ic-item-name\"\u003eDays of automated follow-up\u003c\/div\u003e\n \u003cdiv class=\"chm-ic-item-desc\"\u003eTiming logic explaining when to send each email and why - so you understand the system, not just the copy\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-ic-item\"\u003e\n \u003cspan class=\"chm-ic-item-num\"\u003e01\u003c\/span\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-ic-item-name\"\u003eCustomization guide\u003c\/div\u003e\n \u003cdiv class=\"chm-ic-item-desc\"\u003eWhat to change, what to leave alone - so the sequence sounds like you without losing what makes it work\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-ic-item\"\u003e\n \u003cspan class=\"chm-ic-item-num\"\u003e01\u003c\/span\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-ic-item-name\"\u003eSetup instructions\u003c\/div\u003e\n \u003cdiv class=\"chm-ic-item-desc\"\u003eFor 17Hats with import code included, and for any other platform via copy-paste\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n\n \u003c!-- Proof --\u003e\n \u003cdiv class=\"chm-ic-proof\"\u003e\n \u003cdiv class=\"chm-ic-label\"\u003eWhere this came from\u003c\/div\u003e\n \u003cp\u003eThis is Sequence 1 from the Headshot Studio Playbook - the same follow-up sequence used by a photographer who \u003cstrong\u003erebuilt from zero in a brand new market and hit six figures in year one.\u003c\/strong\u003e\u003c\/p\u003e\n \u003cp\u003eNot a template generated from a prompt. Not a best-practices framework someone researched. The actual sequence a working studio uses every week to turn inquiries into paid sessions.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003c!-- Upsell --\u003e\n \u003cdiv class=\"chm-ic-upsell\"\u003e\n \u003cdiv class=\"chm-ic-upsell-arrow\"\u003e→\u003c\/div\u003e\n \u003cdiv class=\"chm-ic-upsell-text\"\u003e\n \u003cstrong\u003eWant the complete system?\u003c\/strong\u003e The Inquiry Converter is one sequence from the \u003ca href=\"https:\/\/corporateheadshotmastery.com\/playbook\"\u003eHeadshot Studio Playbook\u003c\/a\u003e - 9 complete sequences, 60+ emails, pricing calculator, SEO guide, and full CRM setup for $297.\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c!-- Closing --\u003e\n \u003cdiv class=\"chm-ic-closing\"\u003e\n \u003cspan class=\"chm-ic-closing-price\"\u003e$27\u003c\/span\u003e\n \u003cdiv class=\"chm-ic-closing-terms\"\u003eOne payment  ·  Instant download  ·  No subscription\u003c\/div\u003e\n \u003cp class=\"chm-ic-closing-copy\"\u003eEight emails that run automatically from the moment someone inquires. You set it up once. Every future inquiry goes through the same sequence without you doing anything. That's the difference between a photographer who chases leads and one who has a system.\u003c\/p\u003e\n \u003cdiv class=\"chm-ic-closing-guarantee\"\u003e\n\u003cstrong\u003e30-day money back guarantee.\u003c\/strong\u003e If you use it for 30 days and don't feel it delivered value, email us and we'll refund you in full. Refunds require completion of our content deletion acknowledgment.\u003c\/div\u003e\n \u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"Corporate Headshot Mastery","offers":[{"title":"Default Title","offer_id":51969410466104,"sku":null,"price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/9910\/7640\/files\/inquiry_converter_square_main.svg?v=1774286437"},{"product_id":"the-headshot-studio-ads-playbook","title":"The Headshot Studio Ads Playbook","description":"\u003cstyle\u003e\n.chm-ads * { box-sizing: border-box; margin: 0; padding: 0; }\n.chm-ads {\n font-family: 'DM Sans', 'Helvetica Neue', sans-serif;\n color: #f0ece4;\n background: transparent;\n max-width: 860px;\n line-height: 1.7;\n font-size: 15px;\n}\n.chm-ads a { color: #c4a97d; }\n\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:ital,wght@0,400;0,600;1,400\u0026family=DM+Sans:wght@400;500\u0026family=DM+Mono\u0026display=swap');\n\n\/* Hero banner *\/\n.chm-ads-hero-img {\n width: 100%;\n display: block;\n margin-bottom: 32px;\n}\n\n\/* Guarantee badge *\/\n.chm-ads-guarantee {\n display: flex;\n align-items: center;\n gap: 14px;\n background: #252320;\n border: 1px solid #3a3733;\n border-left: 3px solid #c4a97d;\n padding: 14px 20px;\n margin-bottom: 36px;\n}\n.chm-ads-guarantee-icon {\n font-size: 28px;\n flex-shrink: 0;\n}\n.chm-ads-guarantee-text {\n font-size: 13px;\n color: #b8b0a4;\n letter-spacing: 0.02em;\n}\n.chm-ads-guarantee-text strong {\n color: #c4a97d;\n font-size: 14px;\n display: block;\n margin-bottom: 2px;\n letter-spacing: 0.05em;\n text-transform: uppercase;\n}\n\n\/* Section label *\/\n.chm-ads-label {\n font-size: 11px;\n letter-spacing: 0.15em;\n text-transform: uppercase;\n color: #766e65;\n margin-bottom: 12px;\n font-family: 'DM Mono', monospace;\n}\n\n\/* The problem section *\/\n.chm-ads-problem {\n margin-bottom: 40px;\n padding-bottom: 40px;\n border-bottom: 1px solid #3a3733;\n}\n.chm-ads-problem p {\n color: #b8b0a4;\n margin-bottom: 16px;\n font-size: 15px;\n}\n.chm-ads-problem p:last-child { margin-bottom: 0; }\n.chm-ads-problem strong { color: #f0ece4; }\n\n\/* Pull quote *\/\n.chm-ads-pull {\n font-family: 'Playfair Display', Georgia, serif;\n font-size: 22px;\n color: #f0ece4;\n line-height: 1.4;\n border-left: 2px solid #c4a97d;\n padding: 4px 0 4px 20px;\n margin: 28px 0;\n font-style: italic;\n}\n\n\/* Proof stats *\/\n.chm-ads-stats {\n display: grid;\n grid-template-columns: repeat(3, 1fr);\n gap: 1px;\n background: #3a3733;\n margin: 36px 0;\n border: 1px solid #3a3733;\n}\n.chm-ads-stat {\n background: #252320;\n padding: 24px 20px;\n text-align: center;\n}\n.chm-ads-stat-number {\n font-family: 'Playfair Display', Georgia, serif;\n font-size: 32px;\n color: #c4a97d;\n display: block;\n line-height: 1;\n margin-bottom: 6px;\n}\n.chm-ads-stat-label {\n font-size: 11px;\n color: #766e65;\n letter-spacing: 0.1em;\n text-transform: uppercase;\n}\n\n\/* Builder section *\/\n.chm-ads-builder {\n background: #252320;\n border: 1px solid #3a3733;\n padding: 28px;\n margin-bottom: 40px;\n}\n.chm-ads-builder p {\n color: #b8b0a4;\n margin-bottom: 14px;\n font-size: 15px;\n}\n.chm-ads-builder p:last-child { margin-bottom: 0; }\n.chm-ads-builder strong { color: #c4a97d; }\n\n\/* Modules *\/\n.chm-ads-inside { margin-bottom: 40px; }\n.chm-ads-inside-heading {\n font-family: 'Playfair Display', Georgia, serif;\n font-size: 20px;\n color: #f0ece4;\n margin-bottom: 8px;\n}\n.chm-ads-inside-sub {\n color: #766e65;\n font-size: 13px;\n margin-bottom: 24px;\n}\n.chm-ads-module-list {\n list-style: none;\n border: 1px solid #3a3733;\n}\n.chm-ads-module-item {\n display: flex;\n gap: 16px;\n padding: 20px;\n border-bottom: 1px solid #3a3733;\n align-items: flex-start;\n}\n.chm-ads-module-item:last-child { border-bottom: none; }\n.chm-ads-module-num {\n font-family: 'DM Mono', monospace;\n font-size: 11px;\n color: #c4a97d;\n letter-spacing: 0.1em;\n flex-shrink: 0;\n padding-top: 2px;\n min-width: 48px;\n}\n.chm-ads-module-name {\n color: #f0ece4;\n font-size: 14px;\n font-weight: 500;\n margin-bottom: 4px;\n}\n.chm-ads-module-desc {\n color: #766e65;\n font-size: 13px;\n line-height: 1.6;\n}\n\n\/* Closing CTA block *\/\n.chm-ads-closing {\n background: #252320;\n border: 1px solid #3a3733;\n padding: 32px;\n margin-top: 40px;\n text-align: center;\n}\n.chm-ads-closing-price {\n font-family: 'Playfair Display', Georgia, serif;\n font-size: 42px;\n color: #c4a97d;\n display: block;\n margin-bottom: 4px;\n}\n.chm-ads-closing-terms {\n font-size: 12px;\n color: #766e65;\n letter-spacing: 0.1em;\n text-transform: uppercase;\n margin-bottom: 24px;\n}\n.chm-ads-closing-copy {\n color: #b8b0a4;\n font-size: 14px;\n max-width: 580px;\n margin: 0 auto 24px;\n line-height: 1.7;\n}\n.chm-ads-closing-guarantee {\n font-size: 12px;\n color: #766e65;\n border-top: 1px solid #3a3733;\n padding-top: 20px;\n margin-top: 4px;\n}\n.chm-ads-testimonial {\n border: 1px solid #3a3733;\n border-left: 3px solid #c4a97d;\n padding: 28px;\n margin-bottom: 40px;\n background: #1e1c1a;\n}\n.chm-ads-testimonial-quote {\n font-family: 'Playfair Display', Georgia, serif;\n font-size: 17px;\n color: #f0ece4;\n line-height: 1.7;\n font-style: italic;\n margin-bottom: 20px;\n}\n.chm-ads-testimonial-attr {\n font-size: 13px;\n color: #c4a97d;\n font-weight: 500;\n}\n.chm-ads-testimonial-role {\n font-size: 12px;\n color: #766e65;\n margin-top: 2px;\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"chm-ads\"\u003e\n\n \u003c!-- Hero Banner --\u003e\n \u003cimg class=\"chm-ads-hero-img\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0894\/9910\/7640\/files\/ads_hero_banner.svg?v=1775501480\" alt=\"The Headshot Studio Ads Playbook\"\u003e\n\n \u003c!-- Guarantee Badge --\u003e\n \u003cdiv class=\"chm-ads-guarantee\"\u003e\n \u003cdiv class=\"chm-ads-guarantee-icon\"\u003e✓\u003c\/div\u003e\n \u003cdiv class=\"chm-ads-guarantee-text\"\u003e\n \u003cstrong\u003e30-Day Money Back Guarantee\u003c\/strong\u003e\n If you use it for 30 days and don't feel it delivered value, email us and we'll refund you in full. Refunds require completion of our content deletion acknowledgment.\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c!-- The Problem --\u003e\n \u003cdiv class=\"chm-ads-problem\"\u003e\n \u003cdiv class=\"chm-ads-label\"\u003eThe real problem with headshot ads\u003c\/div\u003e\n \u003cp\u003eMost headshot photographers waste their first $2,000 on ads before they figure out what went wrong. \u003cstrong\u003eThe mistakes aren't random\u003c\/strong\u003e - they're the same ones, made in the same order, by almost everyone who tries this without a roadmap.\u003c\/p\u003e\n \u003cdiv class=\"chm-ads-pull\"\u003eThe problem isn't the platform. It's not your creative. It's that nobody taught you the campaign structure that actually works for a headshot studio.\u003c\/div\u003e\n \u003cp\u003eThis Playbook is built from nine years of real ad spend across two working headshot studios. Every campaign that worked, every one that didn't, and exactly what the data showed.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003c!-- Stats --\u003e\n \u003cdiv class=\"chm-ads-stats\"\u003e\n \u003cdiv class=\"chm-ads-stat\"\u003e\n \u003cspan class=\"chm-ads-stat-number\"\u003e9\u003c\/span\u003e\n \u003cspan class=\"chm-ads-stat-label\"\u003eYears of ad spend\u003c\/span\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"chm-ads-stat\"\u003e\n \u003cspan class=\"chm-ads-stat-number\"\u003e2\u003c\/span\u003e\n \u003cspan class=\"chm-ads-stat-label\"\u003eWorking studios tested\u003c\/span\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"chm-ads-stat\"\u003e\n \u003cspan class=\"chm-ads-stat-number\"\u003e$0\u003c\/span\u003e\n \u003cspan class=\"chm-ads-stat-label\"\u003eWasted on your learning curve\u003c\/span\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c!-- Builder --\u003e\n \u003cdiv class=\"chm-ads-builder\"\u003e\n \u003cdiv class=\"chm-ads-label\"\u003eBuilt from real campaigns, not theory\u003c\/div\u003e\n \u003cp\u003eThis isn't a course built from best practices and YouTube research. Every rule, every budget threshold, every audience decision in this Playbook came from running live campaigns with real money on the line across two working headshot studios over nine years.\u003c\/p\u003e\n \u003cp\u003eThe campaigns that worked are documented. The ones that didn't are documented too - because knowing what breaks a campaign is as valuable as knowing what builds one.\u003c\/p\u003e\n \u003cp\u003e\u003cstrong\u003eThe result is a repeatable system\u003c\/strong\u003e - not a set of tips. You follow the structure, you get leads. You break the rules, you know exactly what you broke and how to fix it.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003c!-- What's Inside --\u003e\n \u003cdiv class=\"chm-ads-inside\"\u003e\n \u003cdiv class=\"chm-ads-label\"\u003eWhat's inside\u003c\/div\u003e\n \u003cdiv class=\"chm-ads-inside-heading\"\u003eFive modules. Google, Meta, and everything in between.\u003c\/div\u003e\n \u003cdiv class=\"chm-ads-inside-sub\"\u003ePDF and DOCX included. Read it once, follow the structure, and you have a campaign framework that works for a headshot studio specifically - not a generic small business.\u003c\/div\u003e\n\n \u003cul class=\"chm-ads-module-list\"\u003e\n \u003cli class=\"chm-ads-module-item\"\u003e\n \u003cspan class=\"chm-ads-module-num\"\u003eMOD 1\u003c\/span\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-ads-module-name\"\u003eBefore You Spend a Dollar\u003c\/div\u003e\n \u003cdiv class=\"chm-ads-module-desc\"\u003eThe pre-ad checklist, conversion tracking setup, and the 17Hats fix no one else is teaching. Get this wrong and everything else is wasted money.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-ads-module-item\"\u003e\n \u003cspan class=\"chm-ads-module-num\"\u003eMOD 2\u003c\/span\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-ads-module-name\"\u003eGoogle Ads\u003c\/div\u003e\n \u003cdiv class=\"chm-ads-module-desc\"\u003eKeyword strategy, bidding rules, ad copy, and the exact keywords that converted with real rates. Built specifically for headshot search intent.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-ads-module-item\"\u003e\n \u003cspan class=\"chm-ads-module-num\"\u003eMOD 3\u003c\/span\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-ads-module-name\"\u003eMeta Ads\u003c\/div\u003e\n \u003cdiv class=\"chm-ads-module-desc\"\u003eCampaign structure, audience targeting, creative decisions, offer strategy, and the budget rules that protect working campaigns. The full system for Facebook and Instagram lead generation.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-ads-module-item\"\u003e\n \u003cspan class=\"chm-ads-module-num\"\u003eMOD 4\u003c\/span\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-ads-module-name\"\u003eReading the Data\u003c\/div\u003e\n \u003cdiv class=\"chm-ads-module-desc\"\u003eHow to diagnose what's broken and when to leave it alone. The most valuable skill in paid advertising - knowing what the numbers are actually telling you.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-ads-module-item\"\u003e\n \u003cspan class=\"chm-ads-module-num\"\u003eMOD 5\u003c\/span\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-ads-module-name\"\u003eLaunch Checklist\u003c\/div\u003e\n \u003cdiv class=\"chm-ads-module-desc\"\u003eGoogle and Meta launch sequences step by step, first 30 days action plan, and a diagnostic decision tree for when things go sideways.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n\n \u003c!-- Testimonial --\u003e\n \u003cdiv class=\"chm-ads-testimonial\"\u003e\n \u003cdiv style=\"font-size:11px;letter-spacing:.15em;text-transform:uppercase;color:#766e65;margin-bottom:12px;font-family:'DM Mono',monospace;\"\u003eWhat photographers are saying\u003c\/div\u003e\n \u003cdiv class=\"chm-ads-testimonial-quote\"\u003e\"Before this system, everything was manual. I had no idea what I was missing until I saw what was possible. After implementing it across my headshot brand and my portrait brand, my SEO ranking skyrocketed, traffic increased, and bookings followed. Having a system in place that handled everything was incredible. The biggest shift was not having to contact every client manually to say the same things over and over. The automations made life so much easier.\"\u003c\/div\u003e\n \u003cdiv class=\"chm-ads-testimonial-attr\"\u003eMark E.\u003c\/div\u003e\n \u003cdiv class=\"chm-ads-testimonial-role\"\u003eHeadshot and Portrait Photographer\u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c!-- Closing --\u003e\n \u003cdiv class=\"chm-ads-closing\"\u003e\n \u003cspan class=\"chm-ads-closing-price\"\u003e$197\u003c\/span\u003e\n \u003cdiv class=\"chm-ads-closing-terms\"\u003eOne payment  ·  Instant download  ·  PDF and DOCX included\u003c\/div\u003e\n \u003cp class=\"chm-ads-closing-copy\"\u003eNine years of ad spend, two studios, every mistake already made. You are not buying a guide to ads in general. You are buying the campaign structure that works specifically for a headshot studio - tested with real money, refined over time, and documented so you can follow it without guessing.\u003c\/p\u003e\n \u003cdiv class=\"chm-ads-closing-guarantee\"\u003e\n\u003cstrong\u003e30-day money back guarantee.\u003c\/strong\u003e If you use it for 30 days and don't feel it delivered value, email us and we'll refund you in full. Refunds require completion of our content deletion acknowledgment.\u003c\/div\u003e\n \u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"Corporate Headshot Mastery","offers":[{"title":"Default Title","offer_id":52035259269432,"sku":null,"price":197.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/9910\/7640\/files\/ads_square_product_card.svg?v=1775501491"},{"product_id":"social-media-automation-playbook","title":"The Social Media Automation Playbook for Headshot Photographers","description":"\u003c!--\n================================================================\nCHM SOCIAL MEDIA AUTOMATION PLAYBOOK — SHOPIFY PRODUCT DESCRIPTION\nPrice: $197.00 | Delivery: Filemonk bundle\n - CHM_SocialPlaybook_SetupGuide_v3.pdf\n - CHM_SocialPlaybook_TechnicalRef_v3.pdf\n - headshot-studio-social-v3.skill\n================================================================\n--\u003e\n\n\u003cstyle\u003e\n.chm-soc * { box-sizing: border-box; margin: 0; padding: 0; }\n.chm-soc {\n font-family: 'DM Sans', 'Helvetica Neue', sans-serif;\n color: #f0ece4;\n background: transparent;\n max-width: 860px;\n line-height: 1.7;\n font-size: 15px;\n}\n.chm-soc a { color: #c4a97d; }\n.chm-soc-hero { width: 100%; display: block; margin-bottom: 32px; }\n.chm-soc-guarantee {\n display: flex; align-items: center; gap: 14px;\n background: #252320; border: 1px solid #3a3733;\n border-left: 3px solid #c4a97d; padding: 14px 20px; margin-bottom: 36px;\n}\n.chm-soc-guarantee-icon { font-size: 28px; flex-shrink: 0; }\n.chm-soc-guarantee-text { font-size: 13px; color: #b8b0a4; letter-spacing: 0.02em; }\n.chm-soc-guarantee-text strong {\n color: #c4a97d; font-size: 14px; display: block;\n margin-bottom: 2px; letter-spacing: 0.05em; text-transform: uppercase;\n}\n.chm-soc-label {\n font-size: 11px; letter-spacing: 0.15em; text-transform: uppercase;\n color: #766e65; margin-bottom: 12px; font-family: 'DM Mono', monospace;\n}\n.chm-soc-problem { margin-bottom: 40px; padding-bottom: 40px; border-bottom: 1px solid #3a3733; }\n.chm-soc-problem p { color: #b8b0a4; margin-bottom: 16px; font-size: 15px; }\n.chm-soc-problem p:last-child { margin-bottom: 0; }\n.chm-soc-problem strong { color: #f0ece4; }\n.chm-soc-pull {\n font-family: 'Playfair Display', Georgia, serif;\n font-size: 22px; color: #f0ece4; line-height: 1.4;\n border-left: 2px solid #c4a97d; padding: 4px 0 4px 20px;\n margin: 28px 0; font-style: italic;\n}\n.chm-soc-stats {\n display: grid; grid-template-columns: repeat(4, 1fr);\n gap: 1px; background: #3a3733; margin: 36px 0; border: 1px solid #3a3733;\n}\n.chm-soc-stat { background: #252320; padding: 24px 20px; text-align: center; }\n.chm-soc-stat-number {\n font-family: 'Playfair Display', Georgia, serif;\n font-size: 32px; color: #c4a97d; display: block; line-height: 1; margin-bottom: 6px;\n}\n.chm-soc-stat-label { font-size: 11px; color: #766e65; letter-spacing: 0.1em; text-transform: uppercase; }\n.chm-soc-builder { background: #252320; border: 1px solid #3a3733; padding: 28px; margin-bottom: 40px; }\n.chm-soc-builder p { color: #b8b0a4; margin-bottom: 14px; font-size: 15px; }\n.chm-soc-builder p:last-child { margin-bottom: 0; }\n.chm-soc-builder strong { color: #c4a97d; }\n.chm-soc-warn {\n background: #252320; border: 1px solid #3a3733;\n border-left: 3px solid #c4a97d; padding: 24px 28px; margin: 36px 0;\n}\n.chm-soc-warn-label {\n font-size: 11px; font-weight: 700; letter-spacing: 0.12em;\n text-transform: uppercase; color: #c4a97d; margin-bottom: 12px; font-family: 'DM Mono', monospace;\n}\n.chm-soc-warn p { font-size: 14px; color: #b8b0a4; line-height: 1.75; margin-bottom: 10px; }\n.chm-soc-warn p:last-child { margin-bottom: 0; }\n.chm-soc-warn strong { color: #f0ece4; }\n.chm-soc-inside { margin-bottom: 40px; }\n.chm-soc-inside-heading { font-family: 'Playfair Display', Georgia, serif; font-size: 20px; color: #f0ece4; margin-bottom: 8px; }\n.chm-soc-inside-sub { color: #766e65; font-size: 13px; margin-bottom: 24px; }\n.chm-soc-module-list { list-style: none; border: 1px solid #3a3733; }\n.chm-soc-module-item {\n display: flex; gap: 16px; padding: 20px;\n border-bottom: 1px solid #3a3733; align-items: flex-start;\n}\n.chm-soc-module-item:last-child { border-bottom: none; }\n.chm-soc-module-num {\n font-family: 'DM Mono', monospace; font-size: 11px; color: #c4a97d;\n letter-spacing: 0.1em; flex-shrink: 0; padding-top: 2px; min-width: 48px;\n}\n.chm-soc-module-name { color: #f0ece4; font-size: 14px; font-weight: 500; margin-bottom: 4px; }\n.chm-soc-module-desc { color: #766e65; font-size: 13px; line-height: 1.6; }\n.chm-soc-scoring { border: 1px solid #3a3733; margin: 16px 0 36px; }\n.chm-soc-scoring-row {\n display: flex; gap: 20px; align-items: flex-start;\n padding: 18px 20px; border-bottom: 1px solid #3a3733; background: #252320;\n}\n.chm-soc-scoring-row:last-child { border-bottom: none; }\n.chm-soc-scoring-weight {\n font-family: 'Playfair Display', Georgia, serif;\n font-size: 28px; font-weight: 700; color: #c4a97d; min-width: 56px; line-height: 1; padding-top: 2px;\n}\n.chm-soc-scoring-label { color: #f0ece4; font-size: 14px; font-weight: 500; margin-bottom: 4px; }\n.chm-soc-scoring-desc { color: #766e65; font-size: 13px; line-height: 1.6; }\n.chm-soc-req-list { list-style: none; border: 1px solid #3a3733; margin-bottom: 28px; }\n.chm-soc-req-item {\n display: flex; gap: 14px; padding: 13px 20px;\n border-bottom: 1px solid #3a3733; align-items: flex-start; font-size: 14px; color: #b8b0a4;\n}\n.chm-soc-req-item:last-child { border-bottom: none; }\n.chm-soc-req-dash { color: #c4a97d; flex-shrink: 0; }\n.chm-soc-testimonial {\n border: 1px solid #3a3733; border-left: 3px solid #c4a97d;\n padding: 28px; margin-bottom: 40px; background: #1e1c1a;\n}\n.chm-soc-testimonial-quote {\n font-family: 'Playfair Display', Georgia, serif;\n font-size: 17px; color: #f0ece4; line-height: 1.7; font-style: italic; margin-bottom: 20px;\n}\n.chm-soc-testimonial-attr { font-size: 13px; color: #c4a97d; font-weight: 500; }\n.chm-soc-testimonial-role { font-size: 12px; color: #766e65; margin-top: 2px; }\n.chm-soc-closing {\n background: #252320; border: 1px solid #3a3733; padding: 32px; margin-top: 40px; text-align: center;\n}\n.chm-soc-closing-price {\n font-family: 'Playfair Display', Georgia, serif;\n font-size: 42px; color: #c4a97d; display: block; margin-bottom: 4px;\n}\n.chm-soc-closing-terms {\n font-size: 12px; color: #766e65; letter-spacing: 0.1em; text-transform: uppercase; margin-bottom: 24px;\n}\n.chm-soc-closing-copy { color: #b8b0a4; font-size: 14px; max-width: 580px; margin: 0 auto 24px; line-height: 1.7; }\n.chm-soc-closing-guarantee {\n font-size: 12px; color: #766e65; border-top: 1px solid #3a3733; padding-top: 20px; margin-top: 4px;\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"chm-soc\"\u003e\n\n \u003c!-- BANNER — inline SVG --\u003e\n \u003csvg class=\"chm-soc-hero\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1200 800\"\u003e\n \u003crect width=\"1200\" height=\"800\" fill=\"#1e1c1a\"\u003e\u003c\/rect\u003e\n \u003cline x1=\"0\" y1=\"200\" x2=\"1200\" y2=\"200\" stroke=\"#2c2a27\" stroke-width=\"1\"\u003e\u003c\/line\u003e\n \u003cline x1=\"0\" y1=\"400\" x2=\"1200\" y2=\"400\" stroke=\"#2c2a27\" stroke-width=\"1\"\u003e\u003c\/line\u003e\n \u003cline x1=\"0\" y1=\"600\" x2=\"1200\" y2=\"600\" stroke=\"#2c2a27\" stroke-width=\"1\"\u003e\u003c\/line\u003e\n \u003cline x1=\"500\" y1=\"0\" x2=\"500\" y2=\"800\" stroke=\"#2c2a27\" stroke-width=\"1\"\u003e\u003c\/line\u003e\n \u003crect x=\"0\" y=\"0\" width=\"1200\" height=\"6\" fill=\"#c4a97d\"\u003e\u003c\/rect\u003e\n \u003ctext x=\"48\" y=\"64\" font-family=\"'Courier New',monospace\" font-size=\"13\" fill=\"#766e65\" letter-spacing=\"4\"\u003eCORPORATE HEADSHOT MASTERY\u003c\/text\u003e\n \u003cline x1=\"48\" y1=\"78\" x2=\"340\" y2=\"78\" stroke=\"#3a3733\" stroke-width=\"1\"\u003e\u003c\/line\u003e\n \u003ctext x=\"46\" y=\"178\" font-family=\"Georgia,'Times New Roman',serif\" font-size=\"74\" font-weight=\"bold\" fill=\"#f0ece4\"\u003eThe Social\u003c\/text\u003e\n \u003ctext x=\"46\" y=\"260\" font-family=\"Georgia,'Times New Roman',serif\" font-size=\"74\" font-weight=\"bold\" font-style=\"italic\" fill=\"#c4a97d\"\u003eMedia\u003c\/text\u003e\n \u003ctext x=\"46\" y=\"342\" font-family=\"Georgia,'Times New Roman',serif\" font-size=\"74\" font-weight=\"bold\" fill=\"#f0ece4\"\u003eAutomation\u003c\/text\u003e\n \u003ctext x=\"46\" y=\"424\" font-family=\"Georgia,'Times New Roman',serif\" font-size=\"74\" font-weight=\"bold\" fill=\"#f0ece4\"\u003ePlaybook\u003c\/text\u003e\n \u003cline x1=\"48\" y1=\"456\" x2=\"340\" y2=\"456\" stroke=\"#3a3733\" stroke-width=\"1\"\u003e\u003c\/line\u003e\n \u003ctext x=\"48\" y=\"490\" font-family=\"'Courier New',monospace\" font-size=\"13\" fill=\"#766e65\" letter-spacing=\"3\"\u003eINCLUDES\u003c\/text\u003e\n \u003ctext x=\"48\" y=\"524\" font-family=\"Arial,sans-serif\" font-size=\"18\" fill=\"#b8b0a4\"\u003e— Setup Guide (PDF)\u003c\/text\u003e\n \u003ctext x=\"48\" y=\"554\" font-family=\"Arial,sans-serif\" font-size=\"18\" fill=\"#b8b0a4\"\u003e— Technical Reference (PDF)\u003c\/text\u003e\n \u003ctext x=\"48\" y=\"584\" font-family=\"Arial,sans-serif\" font-size=\"18\" fill=\"#c4a97d\"\u003e— Claude Skill File (.skill)\u003c\/text\u003e\n \u003ctext x=\"48\" y=\"670\" font-family=\"Georgia,serif\" font-size=\"72\" font-weight=\"bold\" fill=\"#f0ece4\"\u003e$197\u003c\/text\u003e\n \u003ctext x=\"48\" y=\"700\" font-family=\"'Courier New',monospace\" font-size=\"13\" fill=\"#766e65\" letter-spacing=\"2\"\u003eONE PAYMENT · INSTANT DOWNLOAD\u003c\/text\u003e\n \u003crect x=\"520\" y=\"20\" width=\"656\" height=\"742\" fill=\"#252320\" stroke=\"#3a3733\" stroke-width=\"1\"\u003e\u003c\/rect\u003e\n \u003crect x=\"520\" y=\"20\" width=\"656\" height=\"5\" fill=\"#c4a97d\"\u003e\u003c\/rect\u003e\n \u003ctext x=\"544\" y=\"62\" font-family=\"'Courier New',monospace\" font-size=\"12\" fill=\"#766e65\" letter-spacing=\"3\"\u003eWORKFLOW\u003c\/text\u003e\n \u003cline x1=\"544\" y1=\"74\" x2=\"820\" y2=\"74\" stroke=\"#3a3733\" stroke-width=\"0.5\"\u003e\u003c\/line\u003e\n \u003crect x=\"544\" y=\"86\" width=\"276\" height=\"44\" fill=\"#1e1c1a\" stroke=\"#454240\" stroke-width=\"0.5\"\u003e\u003c\/rect\u003e\n \u003ctext x=\"558\" y=\"113\" font-family=\"'Courier New',monospace\" font-size=\"13\" fill=\"#b8b0a4\"\u003e01 Drop images in Queue\u003c\/text\u003e\n \u003crect x=\"544\" y=\"136\" width=\"276\" height=\"44\" fill=\"#1e1c1a\" stroke=\"#454240\" stroke-width=\"0.5\"\u003e\u003c\/rect\u003e\n \u003ctext x=\"558\" y=\"163\" font-family=\"'Courier New',monospace\" font-size=\"13\" fill=\"#b8b0a4\"\u003e02 Claude scores images\u003c\/text\u003e\n \u003crect x=\"544\" y=\"186\" width=\"276\" height=\"44\" fill=\"#2c2a27\" stroke=\"#c4a97d\" stroke-width=\"1\"\u003e\u003c\/rect\u003e\n \u003ctext x=\"558\" y=\"213\" font-family=\"'Courier New',monospace\" font-size=\"13\" fill=\"#c4a97d\"\u003e03 You approve order\u003c\/text\u003e\n \u003crect x=\"544\" y=\"236\" width=\"276\" height=\"44\" fill=\"#1e1c1a\" stroke=\"#454240\" stroke-width=\"0.5\"\u003e\u003c\/rect\u003e\n \u003ctext x=\"558\" y=\"263\" font-family=\"'Courier New',monospace\" font-size=\"13\" fill=\"#b8b0a4\"\u003e04 Instagram carousel\u003c\/text\u003e\n \u003crect x=\"544\" y=\"286\" width=\"276\" height=\"44\" fill=\"#1e1c1a\" stroke=\"#454240\" stroke-width=\"0.5\"\u003e\u003c\/rect\u003e\n \u003ctext x=\"558\" y=\"313\" font-family=\"'Courier New',monospace\" font-size=\"13\" fill=\"#b8b0a4\"\u003e05 Facebook carousel\u003c\/text\u003e\n \u003crect x=\"544\" y=\"336\" width=\"276\" height=\"44\" fill=\"#1e1c1a\" stroke=\"#454240\" stroke-width=\"0.5\"\u003e\u003c\/rect\u003e\n \u003ctext x=\"558\" y=\"363\" font-family=\"'Courier New',monospace\" font-size=\"13\" fill=\"#b8b0a4\"\u003e06 Instagram Story\u003c\/text\u003e\n \u003crect x=\"544\" y=\"386\" width=\"276\" height=\"44\" fill=\"#1e1c1a\" stroke=\"#454240\" stroke-width=\"0.5\"\u003e\u003c\/rect\u003e\n \u003ctext x=\"558\" y=\"413\" font-family=\"'Courier New',monospace\" font-size=\"13\" fill=\"#766e65\"\u003e07 Archive reminder\u003c\/text\u003e\n \u003cline x1=\"544\" y1=\"448\" x2=\"820\" y2=\"448\" stroke=\"#3a3733\" stroke-width=\"0.5\"\u003e\u003c\/line\u003e\n \u003ctext x=\"544\" y=\"470\" font-family=\"'Courier New',monospace\" font-size=\"12\" fill=\"#766e65\" letter-spacing=\"3\"\u003eBLOG POSTS\u003c\/text\u003e\n \u003crect x=\"544\" y=\"482\" width=\"276\" height=\"38\" fill=\"#1e1c1a\" stroke=\"#454240\" stroke-width=\"0.5\"\u003e\u003c\/rect\u003e\n \u003ctext x=\"558\" y=\"505\" font-family=\"'Courier New',monospace\" font-size=\"12\" fill=\"#b8b0a4\"\u003e01 Fetch live post title\u003c\/text\u003e\n \u003crect x=\"544\" y=\"526\" width=\"276\" height=\"38\" fill=\"#1e1c1a\" stroke=\"#454240\" stroke-width=\"0.5\"\u003e\u003c\/rect\u003e\n \u003ctext x=\"558\" y=\"549\" font-family=\"'Courier New',monospace\" font-size=\"12\" fill=\"#b8b0a4\"\u003e02 Update Canva templates\u003c\/text\u003e\n \u003crect x=\"544\" y=\"570\" width=\"276\" height=\"38\" fill=\"#1e1c1a\" stroke=\"#454240\" stroke-width=\"0.5\"\u003e\u003c\/rect\u003e\n \u003ctext x=\"558\" y=\"593\" font-family=\"'Courier New',monospace\" font-size=\"12\" fill=\"#b8b0a4\"\u003e03 Post IG + FB with link\u003c\/text\u003e\n \u003ctext x=\"544\" y=\"636\" font-family=\"'Courier New',monospace\" font-size=\"12\" fill=\"#766e65\"\u003eWordPress · Squarespace · Showit · Wix\u003c\/text\u003e\n \u003cline x1=\"838\" y1=\"28\" x2=\"838\" y2=\"754\" stroke=\"#3a3733\" stroke-width=\"1\"\u003e\u003c\/line\u003e\n \u003ctext x=\"858\" y=\"62\" font-family=\"'Courier New',monospace\" font-size=\"12\" fill=\"#766e65\" letter-spacing=\"3\"\u003eSTATS\u003c\/text\u003e\n \u003cline x1=\"858\" y1=\"74\" x2=\"1148\" y2=\"74\" stroke=\"#3a3733\" stroke-width=\"0.5\"\u003e\u003c\/line\u003e\n \u003ctext x=\"858\" y=\"158\" font-family=\"Georgia,serif\" font-size=\"80\" font-weight=\"bold\" fill=\"#f0ece4\"\u003e5\u003c\/text\u003e\n \u003ctext x=\"858\" y=\"182\" font-family=\"'Courier New',monospace\" font-size=\"12\" fill=\"#766e65\" letter-spacing=\"2\"\u003ePLATFORMS\u003c\/text\u003e\n \u003cline x1=\"858\" y1=\"200\" x2=\"1148\" y2=\"200\" stroke=\"#3a3733\" stroke-width=\"0.5\"\u003e\u003c\/line\u003e\n \u003ctext x=\"858\" y=\"284\" font-family=\"Georgia,serif\" font-size=\"80\" font-weight=\"bold\" fill=\"#f0ece4\"\u003e3\u003c\/text\u003e\n \u003ctext x=\"858\" y=\"308\" font-family=\"'Courier New',monospace\" font-size=\"12\" fill=\"#766e65\" letter-spacing=\"2\"\u003ePOSTS \/ CLIENT\u003c\/text\u003e\n \u003cline x1=\"858\" y1=\"326\" x2=\"1148\" y2=\"326\" stroke=\"#3a3733\" stroke-width=\"0.5\"\u003e\u003c\/line\u003e\n \u003ctext x=\"858\" y=\"410\" font-family=\"Georgia,serif\" font-size=\"80\" font-weight=\"bold\" fill=\"#f0ece4\"\u003e0\u003c\/text\u003e\n \u003ctext x=\"858\" y=\"434\" font-family=\"'Courier New',monospace\" font-size=\"12\" fill=\"#766e65\" letter-spacing=\"2\"\u003eMANUAL CAPTIONS\u003c\/text\u003e\n \u003cline x1=\"858\" y1=\"452\" x2=\"1148\" y2=\"452\" stroke=\"#3a3733\" stroke-width=\"0.5\"\u003e\u003c\/line\u003e\n \u003ctext x=\"858\" y=\"522\" font-family=\"Georgia,serif\" font-size=\"56\" font-weight=\"bold\" fill=\"#c4a97d\"\u003e$197\u003c\/text\u003e\n \u003ctext x=\"858\" y=\"546\" font-family=\"'Courier New',monospace\" font-size=\"12\" fill=\"#766e65\" letter-spacing=\"2\"\u003eONE-TIME\u003c\/text\u003e\n \u003cline x1=\"858\" y1=\"564\" x2=\"1148\" y2=\"564\" stroke=\"#3a3733\" stroke-width=\"0.5\"\u003e\u003c\/line\u003e\n \u003ctext x=\"858\" y=\"592\" font-family=\"'Courier New',monospace\" font-size=\"12\" fill=\"#766e65\" letter-spacing=\"2\"\u003eSCORING\u003c\/text\u003e\n \u003ctext x=\"858\" y=\"626\" font-family=\"Georgia,serif\" font-size=\"26\" font-weight=\"bold\" fill=\"#c4a97d\"\u003e30%\u003c\/text\u003e\n \u003ctext x=\"922\" y=\"626\" font-family=\"Arial,sans-serif\" font-size=\"15\" fill=\"#b8b0a4\"\u003eSkin warmth\u003c\/text\u003e\n \u003ctext x=\"858\" y=\"656\" font-family=\"Georgia,serif\" font-size=\"26\" font-weight=\"bold\" fill=\"#c4a97d\"\u003e25%\u003c\/text\u003e\n \u003ctext x=\"922\" y=\"656\" font-family=\"Arial,sans-serif\" font-size=\"15\" fill=\"#b8b0a4\"\u003eBackground\u003c\/text\u003e\n \u003ctext x=\"858\" y=\"686\" font-family=\"Georgia,serif\" font-size=\"26\" font-weight=\"bold\" fill=\"#c4a97d\"\u003e25%\u003c\/text\u003e\n \u003ctext x=\"922\" y=\"686\" font-family=\"Arial,sans-serif\" font-size=\"15\" fill=\"#b8b0a4\"\u003eSaturation\u003c\/text\u003e\n \u003ctext x=\"858\" y=\"716\" font-family=\"Georgia,serif\" font-size=\"26\" font-weight=\"bold\" fill=\"#c4a97d\"\u003e20%\u003c\/text\u003e\n \u003ctext x=\"922\" y=\"716\" font-family=\"Arial,sans-serif\" font-size=\"15\" fill=\"#b8b0a4\"\u003eExposure\u003c\/text\u003e\n \u003crect x=\"0\" y=\"762\" width=\"1200\" height=\"38\" fill=\"#0f0e0c\"\u003e\u003c\/rect\u003e\n \u003ctext x=\"48\" y=\"787\" font-family=\"'Courier New',monospace\" font-size=\"13\" fill=\"#766e65\" letter-spacing=\"2\"\u003eCORPORATEHEADSHOTMASTERY.COM\u003c\/text\u003e\n \u003ctext x=\"1152\" y=\"787\" font-family=\"'Courier New',monospace\" font-size=\"13\" fill=\"#766e65\" text-anchor=\"end\"\u003e$197 · INSTANT DOWNLOAD\u003c\/text\u003e\n \u003c\/svg\u003e\n\n \u003c!-- Guarantee badge --\u003e\n \u003cdiv class=\"chm-soc-guarantee\"\u003e\n \u003cdiv class=\"chm-soc-guarantee-icon\"\u003e✓\u003c\/div\u003e\n \u003cdiv class=\"chm-soc-guarantee-text\"\u003e\n \u003cstrong\u003e30-Day Money Back Guarantee\u003c\/strong\u003e\n I built this system in a live studio. If you set it up and it does not deliver value within 30 days, email me and I will get on a call with you. If you still want a refund, you get one. Refunds require completion of our content deletion acknowledgment.\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c!-- The Problem --\u003e\n \u003cdiv class=\"chm-soc-problem\"\u003e\n \u003cdiv class=\"chm-soc-label\"\u003eThe real problem\u003c\/div\u003e\n \u003cp\u003eYou know you should be posting your client work consistently. The sessions are good. The images are edited. They are sitting in a folder. \u003cstrong\u003eBut writing a caption takes time. Choosing the lead image takes thought.\u003c\/strong\u003e Doing it for every client, every week, on top of running an actual business - it just does not happen.\u003c\/p\u003e\n \u003cdiv class=\"chm-soc-pull\"\u003eThis is not a discipline problem. It is a systems problem. And it has a solution that does not require hiring anyone.\u003c\/div\u003e\n \u003cp\u003eThis playbook gives you a complete five-platform automation system. You drop client images in a Google Drive folder. Claude handles the scoring, captioning, and posting. Three posts per client - Instagram carousel, Facebook carousel, Instagram Story - without you touching any of it manually.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003c!-- Stats --\u003e\n \u003cdiv class=\"chm-soc-stats\"\u003e\n \u003cdiv class=\"chm-soc-stat\"\u003e\n \u003cspan class=\"chm-soc-stat-number\"\u003e5\u003c\/span\u003e\n \u003cspan class=\"chm-soc-stat-label\"\u003ePlatforms connected\u003c\/span\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"chm-soc-stat\"\u003e\n \u003cspan class=\"chm-soc-stat-number\"\u003e3\u003c\/span\u003e\n \u003cspan class=\"chm-soc-stat-label\"\u003ePosts per client\u003c\/span\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"chm-soc-stat\"\u003e\n \u003cspan class=\"chm-soc-stat-number\"\u003e0\u003c\/span\u003e\n \u003cspan class=\"chm-soc-stat-label\"\u003eManual captions\u003c\/span\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"chm-soc-stat\"\u003e\n \u003cspan class=\"chm-soc-stat-number\"\u003e1\u003c\/span\u003e\n \u003cspan class=\"chm-soc-stat-label\"\u003eManual step total\u003c\/span\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c!-- Builder section --\u003e\n \u003cdiv class=\"chm-soc-builder\"\u003e\n \u003cdiv class=\"chm-soc-label\"\u003eBuilt and running in a live production studio\u003c\/div\u003e\n \u003cp\u003eThis is not a theoretical workflow. It was built in a working headshot studio and launched on day one. Every rule, every platform connection, every caption constraint came from real posting decisions made on real client work.\u003c\/p\u003e\n \u003cp\u003eThe system was stress-tested before it shipped - 24 issues caught and fixed before the first buyer received it. The onboarding interview configures everything automatically. The skill file runs it from a single plain-language command.\u003c\/p\u003e\n \u003cp\u003e\u003cstrong\u003eThe result is a system that works out of the box\u003c\/strong\u003e - not a set of instructions you have to adapt and figure out yourself.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003c!-- Cost Disclosure --\u003e\n \u003cdiv class=\"chm-soc-warn\"\u003e\n \u003cdiv class=\"chm-soc-warn-label\"\u003eAdditional costs required — read before purchasing\u003c\/div\u003e\n \u003cp\u003eThis product ($197) gives you the Setup Guide, Technical Reference, and the Claude skill file. Running the system requires paid subscriptions to three external tools that are NOT included in this purchase.\u003c\/p\u003e\n \u003cp\u003e\u003cstrong\u003eBlotato:\u003c\/strong\u003e Monthly subscription required for posting to Instagram and Facebook via API. Check current pricing at blotato.com.\u003c\/p\u003e\n \u003cp\u003e\u003cstrong\u003eCanva Pro:\u003c\/strong\u003e Paid plan required for the template export feature used in blog post promotion. Free plan does not support API exports.\u003c\/p\u003e\n \u003cp\u003e\u003cstrong\u003eClaude Pro:\u003c\/strong\u003e Paid subscription required to use MCP connectors that link Claude to Blotato, Google Drive, and Canva. Check current pricing at claude.ai\/pricing.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003c!-- What's Inside --\u003e\n \u003cdiv class=\"chm-soc-inside\"\u003e\n \u003cdiv class=\"chm-soc-label\"\u003eWhat's included\u003c\/div\u003e\n \u003cdiv class=\"chm-soc-inside-heading\"\u003eThree deliverables. One purchase.\u003c\/div\u003e\n \u003cdiv class=\"chm-soc-inside-sub\"\u003eSetup Guide, Technical Reference, and the Claude skill file that makes the system actually run.\u003c\/div\u003e\n \u003cul class=\"chm-soc-module-list\"\u003e\n \u003cli class=\"chm-soc-module-item\"\u003e\n \u003cspan class=\"chm-soc-module-num\"\u003eDOC 1\u003c\/span\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-soc-module-name\"\u003eSetup Guide\u003c\/div\u003e\n \u003cdiv class=\"chm-soc-module-desc\"\u003eComplete step-by-step walkthrough for photographers with no technical background. Connector setup, Google Drive folder structure, Canva template creation using free templates, client post workflow, blog post workflow, checklists, posting frequency guide, and full troubleshooting section.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-soc-module-item\"\u003e\n \u003cspan class=\"chm-soc-module-num\"\u003eDOC 2\u003c\/span\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-soc-module-name\"\u003eTechnical Reference\u003c\/div\u003e\n \u003cdiv class=\"chm-soc-module-desc\"\u003eAPI structures, visual impact scoring algorithm with full factor documentation, Blotato post field requirements, Canva editing transaction sequence, blog title extraction by platform, preference system architecture, and session log scope.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-soc-module-item\"\u003e\n \u003cspan class=\"chm-soc-module-num\"\u003eSKILL\u003c\/span\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-soc-module-name\"\u003eClaude Skill File\u003c\/div\u003e\n \u003cdiv class=\"chm-soc-module-desc\"\u003eInstall once in your Claude project. Auto-detects when setup is incomplete and runs the onboarding interview automatically. Stores all your studio configuration. Visual impact scoring, posting preferences, and auto-post mode all built in. Run the full posting workflow from a single plain-language command.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n\n \u003c!-- Scoring --\u003e\n \u003cdiv class=\"chm-soc-label\"\u003eHow image ordering works\u003c\/div\u003e\n \u003cdiv class=\"chm-soc-inside-sub\" style=\"margin-bottom:16px;color:#766e65;font-size:13px;\"\u003eClaude scores every image on four factors specific to headshot photography. Highest score leads the carousel.\u003c\/div\u003e\n \u003cdiv class=\"chm-soc-scoring\"\u003e\n \u003cdiv class=\"chm-soc-scoring-row\"\u003e\n \u003cdiv class=\"chm-soc-scoring-weight\"\u003e30%\u003c\/div\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-soc-scoring-label\"\u003eSkin warmth\u003c\/div\u003e\n \u003cdiv class=\"chm-soc-scoring-desc\"\u003eWarm golden skin tones score highest. The strongest single predictor of a scroll-stopping headshot lead image.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"chm-soc-scoring-row\"\u003e\n \u003cdiv class=\"chm-soc-scoring-weight\"\u003e25%\u003c\/div\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-soc-scoring-label\"\u003eBackground simplicity\u003c\/div\u003e\n \u003cdiv class=\"chm-soc-scoring-desc\"\u003ePlain or blurred backgrounds score higher. Subject stands out more clearly from the background.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"chm-soc-scoring-row\"\u003e\n \u003cdiv class=\"chm-soc-scoring-weight\"\u003e25%\u003c\/div\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-soc-scoring-label\"\u003eColor saturation\u003c\/div\u003e\n \u003cdiv class=\"chm-soc-scoring-desc\"\u003eColor images score higher than black and white as carousel leads. Confirmed as a consistent scroll-stopping advantage.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"chm-soc-scoring-row\"\u003e\n \u003cdiv class=\"chm-soc-scoring-weight\"\u003e20%\u003c\/div\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-soc-scoring-label\"\u003eExposure quality\u003c\/div\u003e\n \u003cdiv class=\"chm-soc-scoring-desc\"\u003eWell-exposed images score highest. Underexposed or overexposed images rank lower regardless of other factors.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c!-- Requirements --\u003e\n \u003cdiv class=\"chm-soc-label\" style=\"margin-top:36px;\"\u003eWhat this requires\u003c\/div\u003e\n \u003cul class=\"chm-soc-req-list\"\u003e\n \u003cli class=\"chm-soc-req-item\"\u003e\n\u003cspan class=\"chm-soc-req-dash\"\u003e—\u003c\/span\u003eActive headshot clients to post\u003c\/li\u003e\n \u003cli class=\"chm-soc-req-item\"\u003e\n\u003cspan class=\"chm-soc-req-dash\"\u003e—\u003c\/span\u003eDesktop or laptop browser for setup — mobile app does not support connectors\u003c\/li\u003e\n \u003cli class=\"chm-soc-req-item\"\u003e\n\u003cspan class=\"chm-soc-req-dash\"\u003e—\u003c\/span\u003eClaude Pro account with Google Drive, Blotato, and Canva connectors active\u003c\/li\u003e\n \u003cli class=\"chm-soc-req-item\"\u003e\n\u003cspan class=\"chm-soc-req-dash\"\u003e—\u003c\/span\u003eBlotato paid account with Instagram Business and Facebook Page connected\u003c\/li\u003e\n \u003cli class=\"chm-soc-req-item\"\u003e\n\u003cspan class=\"chm-soc-req-dash\"\u003e—\u003c\/span\u003eCanva Pro account for blog post template exports\u003c\/li\u003e\n \u003cli class=\"chm-soc-req-item\"\u003e\n\u003cspan class=\"chm-soc-req-dash\"\u003e—\u003c\/span\u003eGoogle Drive account (free)\u003c\/li\u003e\n \u003cli class=\"chm-soc-req-item\"\u003e\n\u003cspan class=\"chm-soc-req-dash\"\u003e—\u003c\/span\u003eInstagram Business or Creator account — free to convert from Personal\u003c\/li\u003e\n \u003cli class=\"chm-soc-req-item\"\u003e\n\u003cspan class=\"chm-soc-req-dash\"\u003e—\u003c\/span\u003eFacebook Page linked to Instagram in Meta Business Suite\u003c\/li\u003e\n \u003c\/ul\u003e\n\n \u003cdiv class=\"chm-soc-label\"\u003eWhat this does not require\u003c\/div\u003e\n \u003cul class=\"chm-soc-req-list\"\u003e\n \u003cli class=\"chm-soc-req-item\"\u003e\n\u003cspan class=\"chm-soc-req-dash\"\u003e—\u003c\/span\u003eAny coding knowledge\u003c\/li\u003e\n \u003cli class=\"chm-soc-req-item\"\u003e\n\u003cspan class=\"chm-soc-req-dash\"\u003e—\u003c\/span\u003eA social media manager\u003c\/li\u003e\n \u003cli class=\"chm-soc-req-item\"\u003e\n\u003cspan class=\"chm-soc-req-dash\"\u003e—\u003c\/span\u003eWriting captions manually\u003c\/li\u003e\n \u003cli class=\"chm-soc-req-item\"\u003e\n\u003cspan class=\"chm-soc-req-dash\"\u003e—\u003c\/span\u003eChoosing which image leads by hand\u003c\/li\u003e\n \u003cli class=\"chm-soc-req-item\"\u003e\n\u003cspan class=\"chm-soc-req-dash\"\u003e—\u003c\/span\u003ePosting to each platform separately\u003c\/li\u003e\n \u003c\/ul\u003e\n\n \u003c!-- Testimonial --\u003e\n \u003cdiv class=\"chm-soc-testimonial\"\u003e\n \u003cdiv style=\"font-size:11px;letter-spacing:.15em;text-transform:uppercase;color:#766e65;margin-bottom:12px;font-family:'DM Mono',monospace;\"\u003eWhat photographers are saying\u003c\/div\u003e\n \u003cdiv class=\"chm-soc-testimonial-quote\"\u003e\"Before this system, everything was manual. I had no idea what I was missing until I saw what was possible. After implementing it across my headshot brand and my portrait brand, my SEO ranking skyrocketed, traffic increased, and bookings followed. Having a system in place that handled everything was incredible. The biggest shift was not having to contact every client manually to say the same things over and over. The automations made life so much easier.\"\u003c\/div\u003e\n \u003cdiv class=\"chm-soc-testimonial-attr\"\u003eMark E.\u003c\/div\u003e\n \u003cdiv class=\"chm-soc-testimonial-role\"\u003eHeadshot and Portrait Photographer\u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c!-- Closing --\u003e\n \u003cdiv class=\"chm-soc-closing\"\u003e\n \u003cspan class=\"chm-soc-closing-price\"\u003e$197\u003c\/span\u003e\n \u003cdiv class=\"chm-soc-closing-terms\"\u003eOne payment  ·  Instant download  ·  Setup Guide + Technical Reference + Skill File\u003c\/div\u003e\n \u003cp class=\"chm-soc-closing-copy\"\u003eDrop images in a folder. Tell Claude to post. Walk away. Three posts per client - Instagram carousel, Facebook carousel, Instagram Story - without writing a caption or choosing an image order manually. Built and proven in a live production headshot studio.\u003c\/p\u003e\n \u003cdiv class=\"chm-soc-closing-guarantee\"\u003e\n \u003cstrong\u003e30-day money back guarantee.\u003c\/strong\u003e I built this system in a live studio. I know it works when it is set up correctly. If you are not seeing results within 30 days, email me directly and I will get on a call with you to help you get it running. If you still do not feel it was worth your investment, I will refund you in full. Refunds require completion of our content deletion acknowledgment.\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"Corporate Headshot Mastery","offers":[{"title":"Default Title","offer_id":52265775923512,"sku":null,"price":197.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/9910\/7640\/files\/social_playbook_product_card.png?v=1777155822"},{"product_id":"the-headshot-studio-playbook-social-playbook-bundle","title":"The Headshot Studio Playbook + Social Playbook Bundle","description":"\u003cstyle\u003e\n.chm-bun * { box-sizing: border-box; margin: 0; padding: 0; }\n.chm-bun {\n font-family: 'DM Sans', 'Helvetica Neue', sans-serif;\n color: #f0ece4;\n background: transparent;\n max-width: 860px;\n line-height: 1.7;\n font-size: 15px;\n}\n.chm-bun a { color: #c4a97d; }\n.chm-bun-hero { width: 100%; display: block; margin-bottom: 32px; }\n.chm-bun-guarantee {\n display: flex; align-items: center; gap: 14px;\n background: #252320; border: 1px solid #3a3733;\n border-left: 3px solid #c4a97d; padding: 14px 20px; margin-bottom: 36px;\n}\n.chm-bun-guarantee-icon { font-size: 28px; flex-shrink: 0; }\n.chm-bun-guarantee-text { font-size: 13px; color: #b8b0a4; letter-spacing: 0.02em; }\n.chm-bun-guarantee-text strong {\n color: #c4a97d; font-size: 14px; display: block;\n margin-bottom: 2px; letter-spacing: 0.05em; text-transform: uppercase;\n}\n.chm-bun-label {\n font-size: 11px; letter-spacing: 0.15em; text-transform: uppercase;\n color: #766e65; margin-bottom: 12px; font-family: 'DM Mono', monospace;\n}\n.chm-bun-problem { margin-bottom: 40px; padding-bottom: 40px; border-bottom: 1px solid #3a3733; }\n.chm-bun-problem p { color: #b8b0a4; margin-bottom: 16px; font-size: 15px; }\n.chm-bun-problem p:last-child { margin-bottom: 0; }\n.chm-bun-problem strong { color: #f0ece4; }\n.chm-bun-pull {\n font-family: 'Playfair Display', Georgia, serif;\n font-size: 22px; color: #f0ece4; line-height: 1.4;\n border-left: 2px solid #c4a97d; padding: 4px 0 4px 20px;\n margin: 28px 0; font-style: italic;\n}\n.chm-bun-stats {\n display: grid; grid-template-columns: repeat(4, 1fr);\n gap: 1px; background: #3a3733; margin: 36px 0; border: 1px solid #3a3733;\n}\n.chm-bun-stat { background: #252320; padding: 24px 20px; text-align: center; }\n.chm-bun-stat-number {\n font-family: 'Playfair Display', Georgia, serif;\n font-size: 32px; color: #c4a97d; display: block; line-height: 1; margin-bottom: 6px;\n}\n.chm-bun-stat-label { font-size: 11px; color: #766e65; letter-spacing: 0.1em; text-transform: uppercase; }\n.chm-bun-product {\n border: 1px solid #3a3733; margin-bottom: 24px;\n}\n.chm-bun-product-header {\n background: #252320; padding: 24px 28px; border-bottom: 1px solid #3a3733;\n display: flex; justify-content: space-between; align-items: flex-start;\n}\n.chm-bun-product-title {\n font-family: 'Playfair Display', Georgia, serif;\n font-size: 20px; color: #f0ece4; margin-bottom: 4px;\n}\n.chm-bun-product-price {\n font-family: 'Playfair Display', Georgia, serif;\n font-size: 22px; color: #c4a97d; flex-shrink: 0; padding-left: 24px;\n}\n.chm-bun-product-sub { font-size: 13px; color: #766e65; }\n.chm-bun-product-body { padding: 24px 28px; }\n.chm-bun-product-body p { color: #b8b0a4; font-size: 15px; margin-bottom: 14px; line-height: 1.75; }\n.chm-bun-product-body p:last-child { margin-bottom: 0; }\n.chm-bun-product-body strong { color: #f0ece4; }\n.chm-bun-module-list { list-style: none; border-top: 1px solid #3a3733; }\n.chm-bun-module-item {\n display: flex; gap: 16px; padding: 16px 28px;\n border-bottom: 1px solid #3a3733; align-items: flex-start;\n}\n.chm-bun-module-item:last-child { border-bottom: none; }\n.chm-bun-module-num {\n font-family: 'DM Mono', monospace; font-size: 11px; color: #c4a97d;\n letter-spacing: 0.1em; flex-shrink: 0; padding-top: 2px; min-width: 48px;\n}\n.chm-bun-module-name { color: #f0ece4; font-size: 14px; font-weight: 500; margin-bottom: 4px; }\n.chm-bun-module-desc { color: #766e65; font-size: 13px; line-height: 1.6; }\n.chm-bun-value-table {\n border: 1px solid #3a3733; width: 100%; border-collapse: collapse; margin: 36px 0;\n}\n.chm-bun-value-row td {\n padding: 16px 24px; border-bottom: 1px solid #3a3733; font-size: 15px;\n}\n.chm-bun-value-row:last-child td { border-bottom: none; }\n.chm-bun-value-label { color: #b8b0a4; background: #252320; }\n.chm-bun-value-amount { color: #b8b0a4; background: #252320; text-align: right; }\n.chm-bun-value-total .chm-bun-value-label { color: #f0ece4; font-weight: 700; background: #1e1c1a; }\n.chm-bun-value-total .chm-bun-value-amount { color: #f0ece4; font-weight: 700; background: #1e1c1a; }\n.chm-bun-value-save .chm-bun-value-label { color: #c4a97d; font-weight: 700; background: #252320; }\n.chm-bun-value-save .chm-bun-value-amount { color: #c4a97d; font-weight: 700; background: #252320; }\n.chm-bun-closing {\n background: #252320; border: 1px solid #3a3733; padding: 32px; margin-top: 40px; text-align: center;\n}\n.chm-bun-closing-price {\n font-family: 'Playfair Display', Georgia, serif;\n font-size: 52px; color: #c4a97d; display: block; margin-bottom: 4px;\n}\n.chm-bun-closing-was {\n font-size: 16px; color: #766e65; text-decoration: line-through; margin-bottom: 4px; display: block;\n}\n.chm-bun-closing-save {\n font-size: 13px; color: #c4a97d; letter-spacing: 0.1em; text-transform: uppercase; margin-bottom: 24px; display: block;\n}\n.chm-bun-closing-terms {\n font-size: 12px; color: #766e65; letter-spacing: 0.1em; text-transform: uppercase; margin-bottom: 24px;\n}\n.chm-bun-closing-copy { color: #b8b0a4; font-size: 14px; max-width: 580px; margin: 0 auto 24px; line-height: 1.7; }\n.chm-bun-closing-guarantee {\n font-size: 12px; color: #766e65; border-top: 1px solid #3a3733; padding-top: 20px; margin-top: 4px;\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"chm-bun\"\u003e\n\n \u003c!-- HERO BANNER --\u003e\n \u003csvg class=\"chm-bun-hero\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1200 500\"\u003e\n \u003crect width=\"1200\" height=\"500\" fill=\"#1e1c1a\"\u003e\u003c\/rect\u003e\n \u003crect x=\"0\" y=\"0\" width=\"1200\" height=\"5\" fill=\"#c4a97d\"\u003e\u003c\/rect\u003e\n \u003cline x1=\"0\" y1=\"250\" x2=\"1200\" y2=\"250\" stroke=\"#2c2a27\" stroke-width=\"1\"\u003e\u003c\/line\u003e\n \u003cline x1=\"600\" y1=\"5\" x2=\"600\" y2=\"500\" stroke=\"#2c2a27\" stroke-width=\"1\"\u003e\u003c\/line\u003e\n \u003c!-- Left panel --\u003e\n \u003ctext x=\"48\" y=\"58\" font-family=\"'Courier New',monospace\" font-size=\"12\" fill=\"#766e65\" letter-spacing=\"4\"\u003eCORPORATE HEADSHOT MASTERY\u003c\/text\u003e\n \u003cline x1=\"48\" y1=\"70\" x2=\"340\" y2=\"70\" stroke=\"#3a3733\" stroke-width=\"1\"\u003e\u003c\/line\u003e\n \u003ctext x=\"46\" y=\"160\" font-family=\"Georgia,'Times New Roman',serif\" font-size=\"80\" font-weight=\"bold\" fill=\"#f0ece4\"\u003eThe\u003c\/text\u003e\n \u003ctext x=\"46\" y=\"248\" font-family=\"Georgia,'Times New Roman',serif\" font-size=\"80\" font-weight=\"bold\" font-style=\"italic\" fill=\"#c4a97d\"\u003eComplete\u003c\/text\u003e\n \u003ctext x=\"46\" y=\"336\" font-family=\"Georgia,'Times New Roman',serif\" font-size=\"80\" font-weight=\"bold\" fill=\"#f0ece4\"\u003eSystem\u003c\/text\u003e\n \u003cline x1=\"48\" y1=\"362\" x2=\"340\" y2=\"362\" stroke=\"#3a3733\" stroke-width=\"1\"\u003e\u003c\/line\u003e\n \u003ctext x=\"48\" y=\"394\" font-family=\"Arial,sans-serif\" font-size=\"16\" fill=\"#b8b0a4\"\u003eHeadshot Studio Playbook\u003c\/text\u003e\n \u003ctext x=\"48\" y=\"420\" font-family=\"Arial,sans-serif\" font-size=\"16\" fill=\"#b8b0a4\"\u003e+ Social Media Automation Playbook\u003c\/text\u003e\n \u003ctext x=\"48\" y=\"466\" font-family=\"Georgia,serif\" font-size=\"52\" font-weight=\"bold\" fill=\"#f0ece4\"\u003e$397\u003c\/text\u003e\n \u003ctext x=\"48\" y=\"492\" font-family=\"'Courier New',monospace\" font-size=\"12\" fill=\"#766e65\" letter-spacing=\"2\"\u003eONE PAYMENT · INSTANT DOWNLOAD\u003c\/text\u003e\n \u003c!-- Right panel --\u003e\n \u003crect x=\"620\" y=\"20\" width=\"560\" height=\"462\" fill=\"#252320\" stroke=\"#3a3733\" stroke-width=\"1\"\u003e\u003c\/rect\u003e\n \u003ctext x=\"644\" y=\"60\" font-family=\"'Courier New',monospace\" font-size=\"12\" fill=\"#766e65\" letter-spacing=\"3\"\u003eWHAT'S INCLUDED\u003c\/text\u003e\n \u003cline x1=\"644\" y1=\"72\" x2=\"1160\" y2=\"72\" stroke=\"#3a3733\" stroke-width=\"0.5\"\u003e\u003c\/line\u003e\n \u003c!-- Product 1 --\u003e\n \u003crect x=\"644\" y=\"86\" width=\"512\" height=\"52\" fill=\"#1e1c1a\" stroke=\"#3a3733\" stroke-width=\"0.5\"\u003e\u003c\/rect\u003e\n \u003ctext x=\"660\" y=\"107\" font-family=\"Georgia,serif\" font-size=\"15\" font-weight=\"bold\" fill=\"#f0ece4\"\u003eThe Headshot Studio Playbook\u003c\/text\u003e\n \u003ctext x=\"660\" y=\"127\" font-family=\"'Courier New',monospace\" font-size=\"11\" fill=\"#766e65\"\u003e9 sequences · booking workflow · CRM import · pricing calculator\u003c\/text\u003e\n \u003ctext x=\"1120\" y=\"107\" font-family=\"Georgia,serif\" font-size=\"16\" font-weight=\"bold\" fill=\"#b8b0a4\" text-anchor=\"end\" text-decoration=\"line-through\"\u003e$297\u003c\/text\u003e\n \u003c!-- Product 2 --\u003e\n \u003crect x=\"644\" y=\"146\" width=\"512\" height=\"52\" fill=\"#1e1c1a\" stroke=\"#3a3733\" stroke-width=\"0.5\"\u003e\u003c\/rect\u003e\n \u003ctext x=\"660\" y=\"167\" font-family=\"Georgia,serif\" font-size=\"15\" font-weight=\"bold\" fill=\"#f0ece4\"\u003eSocial Media Automation Playbook\u003c\/text\u003e\n \u003ctext x=\"660\" y=\"187\" font-family=\"'Courier New',monospace\" font-size=\"11\" fill=\"#766e65\"\u003e5 platforms · AI captioning · auto-posting · zero manual work\u003c\/text\u003e\n \u003ctext x=\"1120\" y=\"167\" font-family=\"Georgia,serif\" font-size=\"16\" font-weight=\"bold\" fill=\"#b8b0a4\" text-anchor=\"end\" text-decoration=\"line-through\"\u003e$197\u003c\/text\u003e\n \u003cline x1=\"644\" y1=\"218\" x2=\"1156\" y2=\"218\" stroke=\"#3a3733\" stroke-width=\"0.5\"\u003e\u003c\/line\u003e\n \u003c!-- Value table --\u003e\n \u003ctext x=\"644\" y=\"248\" font-family=\"'Courier New',monospace\" font-size=\"12\" fill=\"#766e65\"\u003eStandalone value\u003c\/text\u003e\n \u003ctext x=\"1120\" y=\"248\" font-family=\"Georgia,serif\" font-size=\"18\" fill=\"#766e65\" text-anchor=\"end\" text-decoration=\"line-through\"\u003e$494\u003c\/text\u003e\n \u003ctext x=\"644\" y=\"288\" font-family=\"Georgia,serif\" font-size=\"20\" font-weight=\"bold\" fill=\"#f0ece4\"\u003eBundle price\u003c\/text\u003e\n \u003ctext x=\"1120\" y=\"288\" font-family=\"Georgia,serif\" font-size=\"28\" font-weight=\"bold\" fill=\"#c4a97d\" text-anchor=\"end\"\u003e$397\u003c\/text\u003e\n \u003ctext x=\"644\" y=\"322\" font-family=\"'Courier New',monospace\" font-size=\"12\" fill=\"#c4a97d\"\u003eYou save\u003c\/text\u003e\n \u003ctext x=\"1120\" y=\"322\" font-family=\"'Courier New',monospace\" font-size=\"16\" font-weight=\"bold\" fill=\"#c4a97d\" text-anchor=\"end\"\u003e$97\u003c\/text\u003e\n \u003cline x1=\"644\" y1=\"342\" x2=\"1156\" y2=\"342\" stroke=\"#3a3733\" stroke-width=\"0.5\"\u003e\u003c\/line\u003e\n \u003c!-- Stats --\u003e\n \u003ctext x=\"644\" y=\"380\" font-family=\"Georgia,serif\" font-size=\"40\" font-weight=\"bold\" fill=\"#f0ece4\"\u003e9\u003c\/text\u003e\n \u003ctext x=\"680\" y=\"366\" font-family=\"'Courier New',monospace\" font-size=\"11\" fill=\"#766e65\"\u003eEmail sequences\u003c\/text\u003e\n \u003ctext x=\"680\" y=\"382\" font-family=\"Arial,sans-serif\" font-size=\"13\" fill=\"#b8b0a4\"\u003eready to install\u003c\/text\u003e\n \u003ctext x=\"644\" y=\"432\" font-family=\"Georgia,serif\" font-size=\"40\" font-weight=\"bold\" fill=\"#f0ece4\"\u003e5\u003c\/text\u003e\n \u003ctext x=\"680\" y=\"418\" font-family=\"'Courier New',monospace\" font-size=\"11\" fill=\"#766e65\"\u003eSocial platforms\u003c\/text\u003e\n \u003ctext x=\"680\" y=\"434\" font-family=\"Arial,sans-serif\" font-size=\"13\" fill=\"#b8b0a4\"\u003eauto-posted per client\u003c\/text\u003e\n \u003ctext x=\"900\" y=\"380\" font-family=\"Georgia,serif\" font-size=\"40\" font-weight=\"bold\" fill=\"#c4a97d\"\u003e0\u003c\/text\u003e\n \u003ctext x=\"936\" y=\"366\" font-family=\"'Courier New',monospace\" font-size=\"11\" fill=\"#766e65\"\u003eManual captions\u003c\/text\u003e\n \u003ctext x=\"936\" y=\"382\" font-family=\"Arial,sans-serif\" font-size=\"13\" fill=\"#b8b0a4\"\u003ewritten by you\u003c\/text\u003e\n \u003ctext x=\"900\" y=\"432\" font-family=\"Georgia,serif\" font-size=\"40\" font-weight=\"bold\" fill=\"#c4a97d\"\u003e1\u003c\/text\u003e\n \u003ctext x=\"936\" y=\"418\" font-family=\"'Courier New',monospace\" font-size=\"11\" fill=\"#766e65\"\u003eImport code\u003c\/text\u003e\n \u003ctext x=\"936\" y=\"434\" font-family=\"Arial,sans-serif\" font-size=\"13\" fill=\"#b8b0a4\"\u003einstalls entire CRM\u003c\/text\u003e\n \u003c!-- Footer --\u003e\n \u003crect x=\"0\" y=\"470\" width=\"1200\" height=\"30\" fill=\"#0f0e0c\"\u003e\u003c\/rect\u003e\n \u003ctext x=\"48\" y=\"491\" font-family=\"'Courier New',monospace\" font-size=\"11\" fill=\"#766e65\" letter-spacing=\"2\"\u003eCORPORATEHEADSHOTMASTERY.COM\u003c\/text\u003e\n \u003ctext x=\"1152\" y=\"491\" font-family=\"'Courier New',monospace\" font-size=\"11\" fill=\"#766e65\" text-anchor=\"end\"\u003e$397 · INSTANT DOWNLOAD · SAVE $97\u003c\/text\u003e\n \u003c\/svg\u003e\n\n \u003c!-- Guarantee --\u003e\n \u003cdiv class=\"chm-bun-guarantee\"\u003e\n \u003cdiv class=\"chm-bun-guarantee-icon\"\u003e✓\u003c\/div\u003e\n \u003cdiv class=\"chm-bun-guarantee-text\"\u003e\n \u003cstrong\u003e30-Day Money Back Guarantee\u003c\/strong\u003e\n Both products in this bundle are built and tested in a live working studio. If you set them up and do not see value within 30 days, email me and I will get on a call with you. If you still want a refund, you get one. Refunds require completion of our content deletion acknowledgment.\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c!-- The Problem --\u003e\n \u003cdiv class=\"chm-bun-problem\"\u003e\n \u003cdiv class=\"chm-bun-label\"\u003eWhy these two products belong together\u003c\/div\u003e\n \u003cp\u003eMost headshot photographers have the same two problems. \u003cstrong\u003eThe business side is inconsistent\u003c\/strong\u003e - leads go cold, bookings fall through, clients disappear after delivery. And \u003cstrong\u003ethe marketing side is nonexistent\u003c\/strong\u003e - sessions get edited, delivered, and never posted. Two years of client work sitting in folders doing nothing.\u003c\/p\u003e\n \u003cdiv class=\"chm-bun-pull\"\u003eThe Playbook builds the pipeline. The Social Playbook fills the feed. Together, they run the backend of a headshot business on autopilot.\u003c\/div\u003e\n \u003cp\u003eThis bundle gives you both systems at $97 off the standalone price. One purchase. Two products. Everything installed and running from day one.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003c!-- Stats --\u003e\n \u003cdiv class=\"chm-bun-stats\"\u003e\n \u003cdiv class=\"chm-bun-stat\"\u003e\n \u003cspan class=\"chm-bun-stat-number\"\u003e9\u003c\/span\u003e\n \u003cspan class=\"chm-bun-stat-label\"\u003eEmail sequences\u003c\/span\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"chm-bun-stat\"\u003e\n \u003cspan class=\"chm-bun-stat-number\"\u003e5\u003c\/span\u003e\n \u003cspan class=\"chm-bun-stat-label\"\u003eSocial platforms\u003c\/span\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"chm-bun-stat\"\u003e\n \u003cspan class=\"chm-bun-stat-number\"\u003e0\u003c\/span\u003e\n \u003cspan class=\"chm-bun-stat-label\"\u003eManual captions\u003c\/span\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"chm-bun-stat\"\u003e\n \u003cspan class=\"chm-bun-stat-number\"\u003e1\u003c\/span\u003e\n \u003cspan class=\"chm-bun-stat-label\"\u003eCRM import code\u003c\/span\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c!-- Product 1 --\u003e\n \u003cdiv class=\"chm-bun-label\" style=\"margin-top:8px;\"\u003eWhat's included\u003c\/div\u003e\n\n \u003cdiv class=\"chm-bun-product\"\u003e\n \u003cdiv class=\"chm-bun-product-header\"\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-bun-product-title\"\u003eThe Headshot Studio Playbook\u003c\/div\u003e\n \u003cdiv class=\"chm-bun-product-sub\"\u003e9 email sequences · full booking workflow · CRM automation · pricing calculator\u003c\/div\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"chm-bun-product-price\"\u003e$297 value\u003c\/div\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"chm-bun-product-body\"\u003e\n \u003cp\u003eThe complete business infrastructure for running a corporate headshot studio. Every client communication from the first inquiry to the 18-month re-engagement is written, structured, and ready to install. One import code loads the entire CRM into 17Hats in under five minutes.\u003c\/p\u003e\n \u003cp\u003eBuilt by a photographer who hit six figures in year one after rebuilding from scratch in a brand new market. \u003cstrong\u003eEverything in this product is running in a live production studio right now.\u003c\/strong\u003e\u003c\/p\u003e\n \u003c\/div\u003e\n \u003cul class=\"chm-bun-module-list\"\u003e\n \u003cli class=\"chm-bun-module-item\"\u003e\n \u003cspan class=\"chm-bun-module-num\"\u003eSEQ 1\u003c\/span\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-bun-module-name\"\u003eHot Leads — Individual\u003c\/div\u003e\n \u003cdiv class=\"chm-bun-module-desc\"\u003e19-email sequence that handles every stage of the individual booking conversation from first inquiry to booking confirmation.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-bun-module-item\"\u003e\n \u003cspan class=\"chm-bun-module-num\"\u003eSEQ 2\u003c\/span\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-bun-module-name\"\u003eBooking Confirmation — Individual\u003c\/div\u003e\n \u003cdiv class=\"chm-bun-module-desc\"\u003e9-email sequence delivering session prep, wardrobe guidance, questionnaire, and day-before reminder. Client shows up prepared.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-bun-module-item\"\u003e\n \u003cspan class=\"chm-bun-module-num\"\u003eSEQ 3\u003c\/span\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-bun-module-name\"\u003eGroup Prospect — On-Location\u003c\/div\u003e\n \u003cdiv class=\"chm-bun-module-desc\"\u003eFull inquiry-to-proposal workflow for corporate groups requesting on-location sessions.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-bun-module-item\"\u003e\n \u003cspan class=\"chm-bun-module-num\"\u003eSEQ 4\u003c\/span\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-bun-module-name\"\u003eGroup Prospect — In-Studio\u003c\/div\u003e\n \u003cdiv class=\"chm-bun-module-desc\"\u003eSame workflow adapted for groups coming into your studio space.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-bun-module-item\"\u003e\n \u003cspan class=\"chm-bun-module-num\"\u003eSEQ 5\u003c\/span\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-bun-module-name\"\u003eGroup Booking — On-Location and In-Studio\u003c\/div\u003e\n \u003cdiv class=\"chm-bun-module-desc\"\u003eBooking confirmation sequence for group clients covering logistics, scheduling, and pre-session preparation.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-bun-module-item\"\u003e\n \u003cspan class=\"chm-bun-module-num\"\u003eSEQ 6\u003c\/span\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-bun-module-name\"\u003ePost-Session — Individual\u003c\/div\u003e\n \u003cdiv class=\"chm-bun-module-desc\"\u003e8-email sequence running 18 months after delivery. Review request, usage tips, referral ask, and timed rebooking conversation at 14 months.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-bun-module-item\"\u003e\n \u003cspan class=\"chm-bun-module-num\"\u003eSEQ 7\u003c\/span\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-bun-module-name\"\u003ePost-Session — Group\u003c\/div\u003e\n \u003cdiv class=\"chm-bun-module-desc\"\u003e7-email sequence running 2.5 years. Catches new hires, annual updates, and re-engages the contact at every natural rebooking moment.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-bun-module-item\"\u003e\n \u003cspan class=\"chm-bun-module-num\"\u003eSEQ 8\u003c\/span\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-bun-module-name\"\u003eHot Leads — Group\u003c\/div\u003e\n \u003cdiv class=\"chm-bun-module-desc\"\u003e8-email sequence for group inquiries from first contact through proposal delivery.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-bun-module-item\"\u003e\n \u003cspan class=\"chm-bun-module-num\"\u003eSEQ 9\u003c\/span\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-bun-module-name\"\u003eGroup Prospect Drip\u003c\/div\u003e\n \u003cdiv class=\"chm-bun-module-desc\"\u003eLong-form nurture sequence for group prospects who did not book immediately. Keeps your studio top of mind through the decision cycle.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-bun-module-item\"\u003e\n \u003cspan class=\"chm-bun-module-num\"\u003eCRM\u003c\/span\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-bun-module-name\"\u003e17Hats One-Click Import\u003c\/div\u003e\n \u003cdiv class=\"chm-bun-module-desc\"\u003eImport code NHGXFP loads every workflow, contract, invoice, and questionnaire into 17Hats in under five minutes. Non-17Hats users receive a PDF version for manual setup in any CRM.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-bun-module-item\"\u003e\n \u003cspan class=\"chm-bun-module-num\"\u003eCALC\u003c\/span\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-bun-module-name\"\u003ePricing Calculator\u003c\/div\u003e\n \u003cdiv class=\"chm-bun-module-desc\"\u003eSpreadsheet-based calculator covering individual session pricing, on-location group volume pricing, and in-studio group pricing. Know your numbers before you quote.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n\n \u003c!-- Product 2 --\u003e\n \u003cdiv class=\"chm-bun-product\"\u003e\n \u003cdiv class=\"chm-bun-product-header\"\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-bun-product-title\"\u003eSocial Media Automation Playbook\u003c\/div\u003e\n \u003cdiv class=\"chm-bun-product-sub\"\u003e5 platforms · AI image scoring · automated captions · zero manual posting\u003c\/div\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"chm-bun-product-price\"\u003e$197 value\u003c\/div\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"chm-bun-product-body\"\u003e\n \u003cp\u003eThe done-for-you system for turning every client session into 5-7 ready-to-post pieces of social content. Drop client images in a Google Drive folder. Tell Claude to post. Walk away.\u003c\/p\u003e\n \u003cp\u003e\u003cstrong\u003eInstagram carousel, Facebook carousel, and Instagram Story\u003c\/strong\u003e - posted automatically per client, with AI-scored image ordering, platform-specific captions, and hashtags. No caption writing. No manual platform posting. No social media manager.\u003c\/p\u003e\n \u003cp\u003eIncludes Setup Guide, Technical Reference, and the Claude skill file that runs the entire workflow from a single plain-language command.\u003c\/p\u003e\n \u003c\/div\u003e\n \u003cul class=\"chm-bun-module-list\"\u003e\n \u003cli class=\"chm-bun-module-item\"\u003e\n \u003cspan class=\"chm-bun-module-num\"\u003eDOC 1\u003c\/span\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-bun-module-name\"\u003eSetup Guide\u003c\/div\u003e\n \u003cdiv class=\"chm-bun-module-desc\"\u003eStep-by-step walkthrough for photographers with no technical background. Connector setup, Google Drive folder structure, Canva template creation, client post workflow, blog post workflow, and full troubleshooting section.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-bun-module-item\"\u003e\n \u003cspan class=\"chm-bun-module-num\"\u003eDOC 2\u003c\/span\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-bun-module-name\"\u003eTechnical Reference\u003c\/div\u003e\n \u003cdiv class=\"chm-bun-module-desc\"\u003eAPI structures, visual impact scoring algorithm, Blotato post field requirements, Canva editing transaction sequence, blog title extraction by platform, and preference system architecture.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-bun-module-item\"\u003e\n \u003cspan class=\"chm-bun-module-num\"\u003eSKILL\u003c\/span\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-bun-module-name\"\u003eClaude Skill File\u003c\/div\u003e\n \u003cdiv class=\"chm-bun-module-desc\"\u003eInstall once in your Claude project. Auto-detects incomplete setup and runs onboarding automatically. Stores studio configuration. Visual impact scoring, posting preferences, and auto-post mode all built in.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n\n \u003c!-- Value table --\u003e\n \u003ctable class=\"chm-bun-value-table\"\u003e\n \u003ctr class=\"chm-bun-value-row\"\u003e\n \u003ctd class=\"chm-bun-value-label\"\u003eHeadshot Studio Playbook — standalone price\u003c\/td\u003e\n \u003ctd class=\"chm-bun-value-amount\" style=\"text-decoration:line-through;\"\u003e$297\u003c\/td\u003e\n \u003c\/tr\u003e\n \u003ctr class=\"chm-bun-value-row\"\u003e\n \u003ctd class=\"chm-bun-value-label\"\u003eSocial Media Automation Playbook — standalone price\u003c\/td\u003e\n \u003ctd class=\"chm-bun-value-amount\" style=\"text-decoration:line-through;\"\u003e$197\u003c\/td\u003e\n \u003c\/tr\u003e\n \u003ctr class=\"chm-bun-value-row chm-bun-value-total\"\u003e\n \u003ctd class=\"chm-bun-value-label\"\u003eBundle price\u003c\/td\u003e\n \u003ctd class=\"chm-bun-value-amount\"\u003e$397\u003c\/td\u003e\n \u003c\/tr\u003e\n \u003ctr class=\"chm-bun-value-row chm-bun-value-save\"\u003e\n \u003ctd class=\"chm-bun-value-label\"\u003eYou save\u003c\/td\u003e\n \u003ctd class=\"chm-bun-value-amount\"\u003e$97\u003c\/td\u003e\n \u003c\/tr\u003e\n \u003c\/table\u003e\n\n \u003c!-- Closing --\u003e\n \u003cdiv class=\"chm-bun-closing\"\u003e\n \u003cspan class=\"chm-bun-closing-was\"\u003e$494 separately\u003c\/span\u003e\n \u003cspan class=\"chm-bun-closing-price\"\u003e$397\u003c\/span\u003e\n \u003cspan class=\"chm-bun-closing-save\"\u003eSave $97 — Bundle pricing\u003c\/span\u003e\n \u003cdiv class=\"chm-bun-closing-terms\"\u003eOne payment · Instant download · No subscription\u003c\/div\u003e\n \u003cp class=\"chm-bun-closing-copy\"\u003eThe complete backend of a working headshot business. Client pipeline built and automated. Social media running on its own. Both systems installed from a single purchase and ready to activate from day one.\u003c\/p\u003e\n \u003cdiv class=\"chm-bun-closing-guarantee\"\u003e\n \u003cstrong\u003e30-day money back guarantee.\u003c\/strong\u003e Both products are built and running in a live production studio. If you set them up and do not see value within 30 days, email me directly and I will get on a call with you. If you still do not feel it was worth your investment, you get a full refund. Refunds require completion of our content deletion acknowledgment.\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"Corporate Headshot Mastery","offers":[{"title":"Default Title","offer_id":52267016290616,"sku":null,"price":397.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/9910\/7640\/files\/CHM_bundle_social_product_image.svg?v=1777285597"},{"product_id":"the-headshot-studio-playbook-marketing-bundle","title":"The Headshot Studio Playbook + Marketing Bundle","description":"\u003cstyle\u003e\n.chm-mkt * { box-sizing: border-box; margin: 0; padding: 0; }\n.chm-mkt {\n font-family: 'DM Sans', 'Helvetica Neue', sans-serif;\n color: #f0ece4; background: transparent;\n max-width: 860px; line-height: 1.7; font-size: 15px;\n}\n.chm-mkt a { color: #c4a97d; }\n.chm-mkt-hero { width: 100%; display: block; margin-bottom: 32px; }\n.chm-mkt-guarantee {\n display: flex; align-items: center; gap: 14px;\n background: #252320; 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4px 20px;\n margin: 28px 0; font-style: italic;\n}\n.chm-mkt-stats {\n display: grid; grid-template-columns: repeat(4, 1fr);\n gap: 1px; background: #3a3733; margin: 36px 0; border: 1px solid #3a3733;\n}\n.chm-mkt-stat { background: #252320; padding: 24px 20px; text-align: center; }\n.chm-mkt-stat-number {\n font-family: 'Playfair Display', Georgia, serif;\n font-size: 32px; color: #c4a97d; display: block; line-height: 1; margin-bottom: 6px;\n}\n.chm-mkt-stat-label { font-size: 11px; color: #766e65; letter-spacing: 0.1em; text-transform: uppercase; }\n.chm-mkt-product { border: 1px solid #3a3733; margin-bottom: 24px; }\n.chm-mkt-product-header {\n background: #252320; padding: 24px 28px; border-bottom: 1px solid #3a3733;\n display: flex; justify-content: space-between; align-items: flex-start;\n}\n.chm-mkt-product-title {\n font-family: 'Playfair Display', Georgia, serif;\n font-size: 20px; color: #f0ece4; margin-bottom: 4px;\n}\n.chm-mkt-product-price {\n font-family: 'Playfair Display', Georgia, serif;\n font-size: 22px; color: #c4a97d; flex-shrink: 0; padding-left: 24px;\n}\n.chm-mkt-product-sub { font-size: 13px; color: #766e65; }\n.chm-mkt-product-body { padding: 24px 28px; }\n.chm-mkt-product-body p { color: #b8b0a4; font-size: 15px; margin-bottom: 14px; line-height: 1.75; }\n.chm-mkt-product-body p:last-child { margin-bottom: 0; }\n.chm-mkt-product-body strong { color: #f0ece4; }\n.chm-mkt-module-list { list-style: none; border-top: 1px solid #3a3733; }\n.chm-mkt-module-item {\n display: flex; gap: 16px; padding: 16px 28px;\n border-bottom: 1px solid #3a3733; align-items: flex-start;\n}\n.chm-mkt-module-item:last-child { border-bottom: none; }\n.chm-mkt-module-num {\n font-family: 'DM Mono', monospace; font-size: 11px; color: #c4a97d;\n letter-spacing: 0.1em; flex-shrink: 0; padding-top: 2px; min-width: 48px;\n}\n.chm-mkt-module-name { color: #f0ece4; font-size: 14px; font-weight: 500; margin-bottom: 4px; }\n.chm-mkt-module-desc { color: #766e65; font-size: 13px; line-height: 1.6; }\n.chm-mkt-value-table {\n border: 1px solid #3a3733; width: 100%; border-collapse: collapse; margin: 36px 0;\n}\n.chm-mkt-value-row td { padding: 16px 24px; border-bottom: 1px solid #3a3733; font-size: 15px; }\n.chm-mkt-value-row:last-child td { border-bottom: none; }\n.chm-mkt-value-label { color: #b8b0a4; background: #252320; }\n.chm-mkt-value-amount { color: #b8b0a4; background: #252320; text-align: right; }\n.chm-mkt-value-total .chm-mkt-value-label { color: #f0ece4; font-weight: 700; background: #1e1c1a; }\n.chm-mkt-value-total .chm-mkt-value-amount { color: #f0ece4; font-weight: 700; background: #1e1c1a; }\n.chm-mkt-value-save .chm-mkt-value-label { color: #c4a97d; font-weight: 700; background: #252320; }\n.chm-mkt-value-save .chm-mkt-value-amount { color: #c4a97d; font-weight: 700; background: #252320; }\n.chm-mkt-closing {\n background: #252320; border: 1px solid #3a3733; padding: 32px; margin-top: 40px; text-align: center;\n}\n.chm-mkt-closing-price {\n font-family: 'Playfair Display', Georgia, serif;\n font-size: 52px; color: #c4a97d; display: block; margin-bottom: 4px;\n}\n.chm-mkt-closing-was { font-size: 16px; color: #766e65; text-decoration: line-through; margin-bottom: 4px; display: block; }\n.chm-mkt-closing-save { font-size: 13px; color: #c4a97d; letter-spacing: 0.1em; text-transform: uppercase; margin-bottom: 24px; display: block; }\n.chm-mkt-closing-terms { font-size: 12px; color: #766e65; letter-spacing: 0.1em; text-transform: uppercase; margin-bottom: 24px; }\n.chm-mkt-closing-copy { color: #b8b0a4; font-size: 14px; max-width: 580px; margin: 0 auto 24px; line-height: 1.7; }\n.chm-mkt-closing-guarantee { font-size: 12px; color: #766e65; border-top: 1px solid #3a3733; padding-top: 20px; margin-top: 4px; }\n\u003c\/style\u003e\n\n\u003cdiv class=\"chm-mkt\"\u003e\n\n \u003csvg class=\"chm-mkt-hero\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1200 500\"\u003e\n \u003crect width=\"1200\" height=\"500\" fill=\"#1e1c1a\"\u003e\u003c\/rect\u003e\n \u003crect x=\"0\" y=\"0\" width=\"1200\" height=\"5\" fill=\"#c4a97d\"\u003e\u003c\/rect\u003e\n \u003cline x1=\"0\" y1=\"250\" x2=\"1200\" y2=\"250\" stroke=\"#2c2a27\" stroke-width=\"1\"\u003e\u003c\/line\u003e\n \u003cline x1=\"580\" y1=\"5\" x2=\"580\" y2=\"500\" stroke=\"#2c2a27\" stroke-width=\"1\"\u003e\u003c\/line\u003e\n \u003ctext x=\"48\" y=\"52\" font-family=\"'Courier New',monospace\" font-size=\"12\" fill=\"#766e65\" letter-spacing=\"4\"\u003eCORPORATE HEADSHOT MASTERY\u003c\/text\u003e\n \u003crect x=\"48\" y=\"62\" width=\"100\" height=\"22\" fill=\"#c4a97d\" rx=\"2\"\u003e\u003c\/rect\u003e\n \u003ctext x=\"98\" y=\"77\" font-family=\"'Courier New',monospace\" font-size=\"11\" fill=\"#1e1c1a\" letter-spacing=\"2\" text-anchor=\"middle\" font-weight=\"bold\"\u003eBUNDLE\u003c\/text\u003e\n \u003ctext x=\"46\" y=\"178\" font-family=\"Georgia,serif\" font-size=\"72\" font-weight=\"bold\" fill=\"#f0ece4\"\u003eThe\u003c\/text\u003e\n \u003ctext x=\"46\" y=\"258\" font-family=\"Georgia,serif\" font-size=\"72\" font-weight=\"bold\" font-style=\"italic\" fill=\"#c4a97d\"\u003eMarketing\u003c\/text\u003e\n \u003ctext x=\"46\" y=\"338\" font-family=\"Georgia,serif\" font-size=\"72\" font-weight=\"bold\" fill=\"#f0ece4\"\u003eSystem\u003c\/text\u003e\n \u003cline x1=\"48\" y1=\"358\" x2=\"550\" y2=\"358\" stroke=\"#3a3733\" stroke-width=\"0.5\"\u003e\u003c\/line\u003e\n \u003ctext x=\"48\" y=\"390\" font-family=\"Arial,sans-serif\" font-size=\"15\" fill=\"#b8b0a4\"\u003ePlaybook + Social Playbook + Ads Playbook\u003c\/text\u003e\n \u003ctext x=\"48\" y=\"458\" font-family=\"Georgia,serif\" font-size=\"52\" font-weight=\"bold\" fill=\"#f0ece4\"\u003e$497\u003c\/text\u003e\n \u003ctext x=\"48\" y=\"488\" font-family=\"'Courier New',monospace\" font-size=\"11\" fill=\"#766e65\" letter-spacing=\"2\"\u003eONE PAYMENT · INSTANT DOWNLOAD · SAVE $194\u003c\/text\u003e\n \u003crect x=\"600\" y=\"20\" width=\"576\" height=\"462\" fill=\"#252320\" stroke=\"#3a3733\" stroke-width=\"1\"\u003e\u003c\/rect\u003e\n \u003crect x=\"600\" y=\"20\" width=\"576\" height=\"5\" fill=\"#c4a97d\"\u003e\u003c\/rect\u003e\n \u003ctext x=\"624\" y=\"58\" font-family=\"'Courier New',monospace\" font-size=\"12\" fill=\"#766e65\" letter-spacing=\"3\"\u003eTHREE PRODUCTS\u003c\/text\u003e\n \u003cline x1=\"624\" y1=\"70\" x2=\"1156\" y2=\"70\" stroke=\"#3a3733\" stroke-width=\"0.5\"\u003e\u003c\/line\u003e\n \u003crect x=\"624\" y=\"82\" width=\"528\" height=\"50\" fill=\"#1e1c1a\" stroke=\"#3a3733\" stroke-width=\"0.5\"\u003e\u003c\/rect\u003e\n \u003cline x1=\"624\" y1=\"82\" x2=\"624\" y2=\"132\" stroke=\"#c4a97d\" stroke-width=\"2\"\u003e\u003c\/line\u003e\n \u003ctext x=\"642\" y=\"104\" font-family=\"Georgia,serif\" font-size=\"14\" font-weight=\"bold\" fill=\"#f0ece4\"\u003eHeadshot Studio Playbook\u003c\/text\u003e\n \u003ctext x=\"642\" y=\"122\" font-family=\"'Courier New',monospace\" font-size=\"11\" fill=\"#766e65\"\u003e9 sequences · CRM import · pricing calculator\u003c\/text\u003e\n \u003ctext x=\"1144\" y=\"104\" font-family=\"Georgia,serif\" font-size=\"14\" fill=\"#766e65\" text-anchor=\"end\"\u003e$297 value\u003c\/text\u003e\n \u003crect x=\"624\" y=\"140\" width=\"528\" height=\"50\" fill=\"#1e1c1a\" stroke=\"#3a3733\" stroke-width=\"0.5\"\u003e\u003c\/rect\u003e\n \u003cline x1=\"624\" y1=\"140\" x2=\"624\" y2=\"190\" stroke=\"#c4a97d\" stroke-width=\"2\"\u003e\u003c\/line\u003e\n \u003ctext x=\"642\" y=\"162\" font-family=\"Georgia,serif\" font-size=\"14\" font-weight=\"bold\" fill=\"#f0ece4\"\u003eSocial Media Automation Playbook\u003c\/text\u003e\n \u003ctext x=\"642\" y=\"180\" font-family=\"'Courier New',monospace\" font-size=\"11\" fill=\"#766e65\"\u003e5 platforms · AI captions · auto-posting\u003c\/text\u003e\n \u003ctext x=\"1144\" y=\"162\" font-family=\"Georgia,serif\" font-size=\"14\" fill=\"#766e65\" text-anchor=\"end\"\u003e$197 value\u003c\/text\u003e\n \u003crect x=\"624\" y=\"198\" width=\"528\" height=\"50\" fill=\"#1e1c1a\" stroke=\"#3a3733\" stroke-width=\"0.5\"\u003e\u003c\/rect\u003e\n \u003cline x1=\"624\" y1=\"198\" x2=\"624\" y2=\"248\" stroke=\"#c4a97d\" stroke-width=\"2\"\u003e\u003c\/line\u003e\n \u003ctext x=\"642\" y=\"220\" font-family=\"Georgia,serif\" font-size=\"14\" font-weight=\"bold\" fill=\"#f0ece4\"\u003eAds Playbook\u003c\/text\u003e\n \u003ctext x=\"642\" y=\"238\" font-family=\"'Courier New',monospace\" font-size=\"11\" fill=\"#766e65\"\u003eFacebook · Google · campaign architecture\u003c\/text\u003e\n \u003ctext x=\"1144\" y=\"220\" font-family=\"Georgia,serif\" font-size=\"14\" fill=\"#766e65\" text-anchor=\"end\"\u003e$197 value\u003c\/text\u003e\n \u003cline x1=\"624\" y1=\"264\" x2=\"1156\" y2=\"264\" stroke=\"#3a3733\" stroke-width=\"0.5\"\u003e\u003c\/line\u003e\n \u003ctext x=\"624\" y=\"294\" font-family=\"'Courier New',monospace\" font-size=\"12\" fill=\"#766e65\"\u003eStandalone value\u003c\/text\u003e\n \u003ctext x=\"1144\" y=\"294\" font-family=\"Georgia,serif\" font-size=\"16\" fill=\"#766e65\" text-anchor=\"end\" text-decoration=\"line-through\"\u003e$691\u003c\/text\u003e\n \u003ctext x=\"624\" y=\"330\" font-family=\"Georgia,serif\" font-size=\"20\" font-weight=\"bold\" fill=\"#f0ece4\"\u003eBundle price\u003c\/text\u003e\n \u003ctext x=\"1144\" y=\"330\" font-family=\"Georgia,serif\" font-size=\"28\" font-weight=\"bold\" fill=\"#c4a97d\" text-anchor=\"end\"\u003e$497\u003c\/text\u003e\n \u003ctext x=\"624\" y=\"360\" font-family=\"'Courier New',monospace\" font-size=\"12\" fill=\"#c4a97d\"\u003eYou save $194\u003c\/text\u003e\n \u003cline x1=\"624\" y1=\"378\" x2=\"1156\" y2=\"378\" stroke=\"#3a3733\" stroke-width=\"0.5\"\u003e\u003c\/line\u003e\n \u003ctext x=\"624\" y=\"406\" font-family=\"'Courier New',monospace\" font-size=\"11\" fill=\"#766e65\" letter-spacing=\"2\"\u003eINCLUDES\u003c\/text\u003e\n \u003ctext x=\"624\" y=\"432\" font-family=\"Arial,sans-serif\" font-size=\"13\" fill=\"#b8b0a4\"\u003e— 9 email sequences ready to install\u003c\/text\u003e\n \u003ctext x=\"624\" y=\"454\" font-family=\"Arial,sans-serif\" font-size=\"13\" fill=\"#b8b0a4\"\u003e— Social automation across 5 platforms\u003c\/text\u003e\n \u003ctext x=\"624\" y=\"476\" font-family=\"Arial,sans-serif\" font-size=\"13\" fill=\"#b8b0a4\"\u003e— Full Facebook and Google ad architecture\u003c\/text\u003e\n \u003crect x=\"0\" y=\"470\" width=\"1200\" height=\"30\" fill=\"#0f0e0c\"\u003e\u003c\/rect\u003e\n \u003ctext x=\"48\" y=\"491\" font-family=\"'Courier New',monospace\" font-size=\"11\" fill=\"#766e65\" letter-spacing=\"2\"\u003eCORPORATEHEADSHOTMASTERY.COM\u003c\/text\u003e\n \u003ctext x=\"1152\" y=\"491\" font-family=\"'Courier New',monospace\" font-size=\"11\" fill=\"#766e65\" text-anchor=\"end\"\u003e$497 · SAVE $194\u003c\/text\u003e\n \u003c\/svg\u003e\n\n \u003cdiv class=\"chm-mkt-guarantee\"\u003e\n \u003cdiv class=\"chm-mkt-guarantee-icon\"\u003e✓\u003c\/div\u003e\n \u003cdiv class=\"chm-mkt-guarantee-text\"\u003e\n \u003cstrong\u003e30-Day Money Back Guarantee\u003c\/strong\u003e\n All three products in this bundle are built and tested in a live working studio. If you set them up and do not see value within 30 days, email me and I will get on a call with you. If you still want a refund, you get one. Refunds require completion of our content deletion acknowledgment.\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"chm-mkt-problem\"\u003e\n \u003cdiv class=\"chm-mkt-label\"\u003eWhy these three products belong together\u003c\/div\u003e\n \u003cp\u003eRunning a headshot business has three distinct jobs. \u003cstrong\u003eThe operational side\u003c\/strong\u003e - leads, bookings, follow-up, re-engagement - handled by the Headshot Studio Playbook. \u003cstrong\u003eThe content side\u003c\/strong\u003e - turning every session into social posts automatically - handled by the Social Playbook. \u003cstrong\u003eThe acquisition side\u003c\/strong\u003e - paid advertising on Facebook and Google that actually works - handled by the Ads Playbook.\u003c\/p\u003e\n \u003cdiv class=\"chm-mkt-pull\"\u003eMost photographers have one of these working. Almost none have all three. This bundle builds all three at once.\u003c\/div\u003e\n \u003cp\u003eThree products. One purchase. $194 off the standalone price. The complete marketing infrastructure for a headshot studio that runs without you having to figure out what to do next.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"chm-mkt-stats\"\u003e\n \u003cdiv class=\"chm-mkt-stat\"\u003e\n \u003cspan class=\"chm-mkt-stat-number\"\u003e9\u003c\/span\u003e\n \u003cspan class=\"chm-mkt-stat-label\"\u003eEmail sequences\u003c\/span\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"chm-mkt-stat\"\u003e\n \u003cspan class=\"chm-mkt-stat-number\"\u003e5\u003c\/span\u003e\n \u003cspan class=\"chm-mkt-stat-label\"\u003eSocial platforms\u003c\/span\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"chm-mkt-stat\"\u003e\n \u003cspan class=\"chm-mkt-stat-number\"\u003e2\u003c\/span\u003e\n \u003cspan class=\"chm-mkt-stat-label\"\u003eAd platforms\u003c\/span\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"chm-mkt-stat\"\u003e\n \u003cspan class=\"chm-mkt-stat-number\"\u003e0\u003c\/span\u003e\n \u003cspan class=\"chm-mkt-stat-label\"\u003eManual captions\u003c\/span\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"chm-mkt-label\"\u003eWhat's included\u003c\/div\u003e\n\n \u003cdiv class=\"chm-mkt-product\"\u003e\n \u003cdiv class=\"chm-mkt-product-header\"\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-mkt-product-title\"\u003eThe Headshot Studio Playbook\u003c\/div\u003e\n \u003cdiv class=\"chm-mkt-product-sub\"\u003e9 email sequences · booking workflow · CRM automation · pricing calculator\u003c\/div\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"chm-mkt-product-price\"\u003e$297 value\u003c\/div\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"chm-mkt-product-body\"\u003e\n \u003cp\u003eThe complete business infrastructure for running a corporate headshot studio. Every client communication from first inquiry to 18-month re-engagement is written, structured, and ready to install. One import code loads the entire CRM into 17Hats in under five minutes.\u003c\/p\u003e\n \u003cp\u003eBuilt by a photographer who hit six figures in year one after rebuilding from scratch in a brand new market. \u003cstrong\u003eEverything in this product is running in a live production studio right now.\u003c\/strong\u003e\u003c\/p\u003e\n \u003c\/div\u003e\n \u003cul class=\"chm-mkt-module-list\"\u003e\n \u003cli class=\"chm-mkt-module-item\"\u003e\n \u003cspan class=\"chm-mkt-module-num\"\u003eSEQ 1-9\u003c\/span\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-mkt-module-name\"\u003eNine complete email sequences\u003c\/div\u003e\n \u003cdiv class=\"chm-mkt-module-desc\"\u003eHot leads, booking confirmation, group prospect, group booking, post-session individual, post-session group, and re-engagement - all pre-written and automation-ready.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-mkt-module-item\"\u003e\n \u003cspan class=\"chm-mkt-module-num\"\u003eCRM\u003c\/span\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-mkt-module-name\"\u003e17Hats one-click import\u003c\/div\u003e\n \u003cdiv class=\"chm-mkt-module-desc\"\u003eImport code NHGXFP loads every workflow, contract, invoice, and questionnaire into 17Hats in under five minutes. Non-17Hats users receive a PDF version for any CRM.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-mkt-module-item\"\u003e\n \u003cspan class=\"chm-mkt-module-num\"\u003eCALC\u003c\/span\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-mkt-module-name\"\u003ePricing calculator\u003c\/div\u003e\n \u003cdiv class=\"chm-mkt-module-desc\"\u003eIndividual session pricing, on-location group volume pricing, and in-studio group pricing. Know your numbers before you quote.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"chm-mkt-product\"\u003e\n \u003cdiv class=\"chm-mkt-product-header\"\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-mkt-product-title\"\u003eSocial Media Automation Playbook\u003c\/div\u003e\n \u003cdiv class=\"chm-mkt-product-sub\"\u003e5 platforms · AI image scoring · automated captions · zero manual posting\u003c\/div\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"chm-mkt-product-price\"\u003e$197 value\u003c\/div\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"chm-mkt-product-body\"\u003e\n \u003cp\u003eThe done-for-you system for turning every client session into ready-to-post social content. Drop images in a Google Drive folder. Tell Claude to post. Instagram carousel, Facebook carousel, and Instagram Story posted automatically - with AI-scored image ordering and platform-specific captions.\u003c\/p\u003e\n \u003cp\u003e\u003cstrong\u003eNo caption writing. No manual posting. No social media manager.\u003c\/strong\u003e\u003c\/p\u003e\n \u003c\/div\u003e\n \u003cul class=\"chm-mkt-module-list\"\u003e\n \u003cli class=\"chm-mkt-module-item\"\u003e\n \u003cspan class=\"chm-mkt-module-num\"\u003eDOC 1\u003c\/span\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-mkt-module-name\"\u003eSetup Guide\u003c\/div\u003e\n \u003cdiv class=\"chm-mkt-module-desc\"\u003eStep-by-step walkthrough for photographers with no technical background. Connector setup, folder structure, Canva templates, client post workflow, blog post workflow, and full troubleshooting.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-mkt-module-item\"\u003e\n \u003cspan class=\"chm-mkt-module-num\"\u003eDOC 2\u003c\/span\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-mkt-module-name\"\u003eTechnical Reference\u003c\/div\u003e\n \u003cdiv class=\"chm-mkt-module-desc\"\u003eAPI structures, visual impact scoring algorithm, Blotato post field requirements, Canva editing transaction sequence, and preference system architecture.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-mkt-module-item\"\u003e\n \u003cspan class=\"chm-mkt-module-num\"\u003eSKILL\u003c\/span\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-mkt-module-name\"\u003eClaude skill file\u003c\/div\u003e\n \u003cdiv class=\"chm-mkt-module-desc\"\u003eInstall once in your Claude project. Auto-detects incomplete setup and runs onboarding automatically. Full posting workflow from a single plain-language command.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"chm-mkt-product\"\u003e\n \u003cdiv class=\"chm-mkt-product-header\"\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-mkt-product-title\"\u003eAds Playbook\u003c\/div\u003e\n \u003cdiv class=\"chm-mkt-product-sub\"\u003eFacebook ads · Google ads · campaign architecture · real spend data\u003c\/div\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"chm-mkt-product-price\"\u003e$197 value\u003c\/div\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"chm-mkt-product-body\"\u003e\n \u003cp\u003eThe complete paid advertising system for headshot photographers - built from real campaign data across two markets and 11 years in headshots. Not theory. Not generic digital marketing advice. The exact structure, targeting, creative approach, and budget logic that runs in a working studio.\u003c\/p\u003e\n \u003cp\u003e\u003cstrong\u003eFacebook lead generation and Google search campaigns covered in full.\u003c\/strong\u003e What to run first, what to never touch, what the numbers should look like, and what to do when they don't.\u003c\/p\u003e\n \u003c\/div\u003e\n \u003cul class=\"chm-mkt-module-list\"\u003e\n \u003cli class=\"chm-mkt-module-item\"\u003e\n \u003cspan class=\"chm-mkt-module-num\"\u003eFB\u003c\/span\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-mkt-module-name\"\u003eFacebook lead generation system\u003c\/div\u003e\n \u003cdiv class=\"chm-mkt-module-desc\"\u003eCampaign structure, audience targeting, creative strategy, lead form setup, budget logic, CPL benchmarks, and scaling rules. Built from real campaign data with verified results.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-mkt-module-item\"\u003e\n \u003cspan class=\"chm-mkt-module-num\"\u003eGGL\u003c\/span\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-mkt-module-name\"\u003eGoogle search campaign architecture\u003c\/div\u003e\n \u003cdiv class=\"chm-mkt-module-desc\"\u003eExact match keyword strategy, bid structure, conversion tracking setup, and the keywords that convert vs the ones that drain budget. Real conversion rate data included.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-mkt-module-item\"\u003e\n \u003cspan class=\"chm-mkt-module-num\"\u003eDATA\u003c\/span\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-mkt-module-name\"\u003eReal spend benchmarks\u003c\/div\u003e\n \u003cdiv class=\"chm-mkt-module-desc\"\u003eCPL targets, CTR benchmarks, CPM warning thresholds, frequency caps, and the exact signals that tell you when to scale, hold, or pause. No guesswork on what good looks like.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n\n \u003ctable class=\"chm-mkt-value-table\"\u003e\n \u003ctr class=\"chm-mkt-value-row\"\u003e\n \u003ctd class=\"chm-mkt-value-label\"\u003eHeadshot Studio Playbook — standalone price\u003c\/td\u003e\n \u003ctd class=\"chm-mkt-value-amount\" style=\"text-decoration:line-through;\"\u003e$297\u003c\/td\u003e\n \u003c\/tr\u003e\n \u003ctr class=\"chm-mkt-value-row\"\u003e\n \u003ctd class=\"chm-mkt-value-label\"\u003eSocial Media Automation Playbook — standalone price\u003c\/td\u003e\n \u003ctd class=\"chm-mkt-value-amount\" style=\"text-decoration:line-through;\"\u003e$197\u003c\/td\u003e\n \u003c\/tr\u003e\n \u003ctr class=\"chm-mkt-value-row\"\u003e\n \u003ctd class=\"chm-mkt-value-label\"\u003eAds Playbook — standalone price\u003c\/td\u003e\n \u003ctd class=\"chm-mkt-value-amount\" style=\"text-decoration:line-through;\"\u003e$197\u003c\/td\u003e\n \u003c\/tr\u003e\n \u003ctr class=\"chm-mkt-value-row chm-mkt-value-total\"\u003e\n \u003ctd class=\"chm-mkt-value-label\"\u003eBundle price\u003c\/td\u003e\n \u003ctd class=\"chm-mkt-value-amount\"\u003e$497\u003c\/td\u003e\n \u003c\/tr\u003e\n \u003ctr class=\"chm-mkt-value-row chm-mkt-value-save\"\u003e\n \u003ctd class=\"chm-mkt-value-label\"\u003eYou save\u003c\/td\u003e\n \u003ctd class=\"chm-mkt-value-amount\"\u003e$194\u003c\/td\u003e\n \u003c\/tr\u003e\n \u003c\/table\u003e\n\n \u003cdiv class=\"chm-mkt-closing\"\u003e\n \u003cspan class=\"chm-mkt-closing-was\"\u003e$691 separately\u003c\/span\u003e\n \u003cspan class=\"chm-mkt-closing-price\"\u003e$497\u003c\/span\u003e\n \u003cspan class=\"chm-mkt-closing-save\"\u003eSave $194 — Bundle pricing\u003c\/span\u003e\n \u003cdiv class=\"chm-mkt-closing-terms\"\u003eOne payment · Instant download · No subscription\u003c\/div\u003e\n \u003cp class=\"chm-mkt-closing-copy\"\u003eThe complete marketing infrastructure for a headshot business. Client pipeline automated. Social content running on its own. Paid ads built on real data. Three systems installed from a single purchase.\u003c\/p\u003e\n \u003cdiv class=\"chm-mkt-closing-guarantee\"\u003e\n \u003cstrong\u003e30-day money back guarantee.\u003c\/strong\u003e All three products are built and running in a live production studio. If you set them up and do not see value within 30 days, email me directly and I will get on a call with you. If you still do not feel it was worth your investment, you get a full refund. Refunds require completion of our content deletion acknowledgment.\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"Corporate Headshot Mastery","offers":[{"title":"Default Title","offer_id":52267047256376,"sku":null,"price":497.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/9910\/7640\/files\/CHM_bundle_marketing_product_image.svg?v=1777286292"},{"product_id":"the-headshot-studio-playbook-coaching-bundle","title":"The Headshot Studio Playbook + Coaching Bundle","description":"\u003cstyle\u003e\n.chm-cch * { box-sizing: border-box; margin: 0; padding: 0; }\n.chm-cch {\n font-family: 'DM Sans', 'Helvetica Neue', sans-serif;\n color: #f0ece4; background: transparent;\n max-width: 860px; line-height: 1.7; font-size: 15px;\n}\n.chm-cch a { color: #c4a97d; }\n.chm-cch-hero { width: 100%; display: block; margin-bottom: 32px; }\n.chm-cch-guarantee {\n display: flex; align-items: center; gap: 14px;\n background: #252320; 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'Playfair Display', Georgia, serif;\n font-size: 52px; color: #c4a97d; display: block; margin-bottom: 4px;\n}\n.chm-cch-closing-was { font-size: 16px; color: #766e65; text-decoration: line-through; margin-bottom: 4px; display: block; }\n.chm-cch-closing-save { font-size: 13px; color: #c4a97d; letter-spacing: 0.1em; text-transform: uppercase; margin-bottom: 24px; display: block; }\n.chm-cch-closing-terms { font-size: 12px; color: #766e65; letter-spacing: 0.1em; text-transform: uppercase; margin-bottom: 24px; }\n.chm-cch-closing-copy { color: #b8b0a4; font-size: 14px; max-width: 580px; margin: 0 auto 24px; line-height: 1.7; }\n.chm-cch-closing-guarantee { font-size: 12px; color: #766e65; border-top: 1px solid #3a3733; padding-top: 20px; margin-top: 4px; }\n\u003c\/style\u003e\n\n\u003cdiv class=\"chm-cch\"\u003e\n\n \u003csvg class=\"chm-cch-hero\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1200 500\"\u003e\n \u003crect width=\"1200\" height=\"500\" fill=\"#1e1c1a\"\u003e\u003c\/rect\u003e\n \u003crect x=\"0\" y=\"0\" width=\"1200\" height=\"5\" fill=\"#c4a97d\"\u003e\u003c\/rect\u003e\n \u003cline x1=\"0\" y1=\"250\" x2=\"1200\" y2=\"250\" stroke=\"#2c2a27\" stroke-width=\"1\"\u003e\u003c\/line\u003e\n \u003cline x1=\"580\" y1=\"5\" x2=\"580\" y2=\"500\" stroke=\"#2c2a27\" stroke-width=\"1\"\u003e\u003c\/line\u003e\n \u003ctext x=\"48\" y=\"52\" font-family=\"'Courier New',monospace\" font-size=\"12\" fill=\"#766e65\" letter-spacing=\"4\"\u003eCORPORATE HEADSHOT MASTERY\u003c\/text\u003e\n \u003crect x=\"48\" y=\"62\" width=\"100\" height=\"22\" fill=\"#c4a97d\" rx=\"2\"\u003e\u003c\/rect\u003e\n \u003ctext x=\"98\" y=\"77\" font-family=\"'Courier New',monospace\" font-size=\"11\" fill=\"#1e1c1a\" letter-spacing=\"2\" text-anchor=\"middle\" font-weight=\"bold\"\u003eBUNDLE\u003c\/text\u003e\n \u003ctext x=\"46\" y=\"178\" font-family=\"Georgia,serif\" font-size=\"72\" font-weight=\"bold\" fill=\"#f0ece4\"\u003eThe\u003c\/text\u003e\n \u003ctext x=\"46\" y=\"258\" font-family=\"Georgia,serif\" font-size=\"72\" font-weight=\"bold\" font-style=\"italic\" fill=\"#c4a97d\"\u003eCoaching\u003c\/text\u003e\n \u003ctext x=\"46\" y=\"338\" font-family=\"Georgia,serif\" font-size=\"72\" font-weight=\"bold\" fill=\"#f0ece4\"\u003eBundle\u003c\/text\u003e\n \u003cline x1=\"48\" y1=\"358\" x2=\"550\" y2=\"358\" stroke=\"#3a3733\" stroke-width=\"0.5\"\u003e\u003c\/line\u003e\n \u003ctext x=\"48\" y=\"390\" font-family=\"Arial,sans-serif\" font-size=\"15\" fill=\"#b8b0a4\"\u003eHeadshot Studio Playbook + 1-on-1 Coaching Call\u003c\/text\u003e\n \u003ctext x=\"48\" y=\"458\" font-family=\"Georgia,serif\" font-size=\"52\" font-weight=\"bold\" fill=\"#f0ece4\"\u003e$497\u003c\/text\u003e\n \u003ctext x=\"48\" y=\"488\" font-family=\"'Courier New',monospace\" font-size=\"11\" fill=\"#766e65\" letter-spacing=\"2\"\u003eONE PAYMENT · INSTANT DOWNLOAD · SAVE $50\u003c\/text\u003e\n \u003crect x=\"600\" y=\"20\" width=\"576\" height=\"462\" fill=\"#252320\" stroke=\"#3a3733\" stroke-width=\"1\"\u003e\u003c\/rect\u003e\n \u003crect x=\"600\" y=\"20\" width=\"576\" height=\"5\" fill=\"#c4a97d\"\u003e\u003c\/rect\u003e\n \u003ctext x=\"624\" y=\"58\" font-family=\"'Courier New',monospace\" font-size=\"12\" fill=\"#766e65\" letter-spacing=\"3\"\u003eWHAT'S INCLUDED\u003c\/text\u003e\n \u003cline x1=\"624\" y1=\"70\" x2=\"1156\" y2=\"70\" stroke=\"#3a3733\" stroke-width=\"0.5\"\u003e\u003c\/line\u003e\n \u003crect x=\"624\" y=\"82\" width=\"528\" height=\"50\" fill=\"#1e1c1a\" stroke=\"#3a3733\" stroke-width=\"0.5\"\u003e\u003c\/rect\u003e\n \u003cline x1=\"624\" y1=\"82\" x2=\"624\" y2=\"132\" stroke=\"#c4a97d\" stroke-width=\"2\"\u003e\u003c\/line\u003e\n \u003ctext x=\"642\" y=\"104\" font-family=\"Georgia,serif\" font-size=\"14\" font-weight=\"bold\" fill=\"#f0ece4\"\u003eHeadshot Studio Playbook\u003c\/text\u003e\n \u003ctext x=\"642\" y=\"122\" font-family=\"'Courier New',monospace\" font-size=\"11\" fill=\"#766e65\"\u003e9 sequences · CRM import · pricing calculator\u003c\/text\u003e\n \u003ctext x=\"1144\" y=\"104\" font-family=\"Georgia,serif\" font-size=\"14\" fill=\"#766e65\" text-anchor=\"end\"\u003e$297 value\u003c\/text\u003e\n \u003crect x=\"624\" y=\"140\" width=\"528\" height=\"50\" fill=\"#1e1c1a\" stroke=\"#3a3733\" stroke-width=\"0.5\"\u003e\u003c\/rect\u003e\n \u003cline x1=\"624\" y1=\"140\" x2=\"624\" y2=\"190\" stroke=\"#c4a97d\" stroke-width=\"2\"\u003e\u003c\/line\u003e\n \u003ctext x=\"642\" y=\"162\" font-family=\"Georgia,serif\" font-size=\"14\" font-weight=\"bold\" fill=\"#f0ece4\"\u003e1-on-1 Coaching Call with Ryan\u003c\/text\u003e\n \u003ctext x=\"642\" y=\"180\" font-family=\"'Courier New',monospace\" font-size=\"11\" fill=\"#766e65\"\u003e60 minutes · your business · your numbers\u003c\/text\u003e\n \u003ctext x=\"1144\" y=\"162\" font-family=\"Georgia,serif\" font-size=\"14\" fill=\"#766e65\" text-anchor=\"end\"\u003e$250 value\u003c\/text\u003e\n \u003cline x1=\"624\" y1=\"206\" x2=\"1156\" y2=\"206\" stroke=\"#3a3733\" stroke-width=\"0.5\"\u003e\u003c\/line\u003e\n \u003ctext x=\"624\" y=\"236\" font-family=\"'Courier New',monospace\" font-size=\"12\" fill=\"#766e65\"\u003eStandalone value\u003c\/text\u003e\n \u003ctext x=\"1144\" y=\"236\" font-family=\"Georgia,serif\" font-size=\"16\" fill=\"#766e65\" text-anchor=\"end\" text-decoration=\"line-through\"\u003e$547\u003c\/text\u003e\n \u003ctext x=\"624\" y=\"272\" font-family=\"Georgia,serif\" font-size=\"20\" font-weight=\"bold\" fill=\"#f0ece4\"\u003eBundle price\u003c\/text\u003e\n \u003ctext x=\"1144\" y=\"272\" font-family=\"Georgia,serif\" font-size=\"28\" font-weight=\"bold\" fill=\"#c4a97d\" text-anchor=\"end\"\u003e$497\u003c\/text\u003e\n \u003ctext x=\"624\" y=\"302\" font-family=\"'Courier New',monospace\" font-size=\"12\" fill=\"#c4a97d\"\u003eYou save $50\u003c\/text\u003e\n \u003cline x1=\"624\" y1=\"320\" x2=\"1156\" y2=\"320\" stroke=\"#3a3733\" stroke-width=\"0.5\"\u003e\u003c\/line\u003e\n \u003ctext x=\"624\" y=\"348\" font-family=\"'Courier New',monospace\" font-size=\"11\" fill=\"#766e65\" letter-spacing=\"2\"\u003eTHE CALL COVERS\u003c\/text\u003e\n \u003ctext x=\"624\" y=\"378\" font-family=\"Arial,sans-serif\" font-size=\"13\" fill=\"#b8b0a4\"\u003e— Pricing and quoting strategy\u003c\/text\u003e\n \u003ctext x=\"624\" y=\"400\" font-family=\"Arial,sans-serif\" font-size=\"13\" fill=\"#b8b0a4\"\u003e— Lead generation and ad setup\u003c\/text\u003e\n \u003ctext x=\"624\" y=\"422\" font-family=\"Arial,sans-serif\" font-size=\"13\" fill=\"#b8b0a4\"\u003e— CRM and automation review\u003c\/text\u003e\n \u003ctext x=\"624\" y=\"444\" font-family=\"Arial,sans-serif\" font-size=\"13\" fill=\"#b8b0a4\"\u003e— Whatever is holding you back\u003c\/text\u003e\n \u003crect x=\"0\" y=\"470\" width=\"1200\" height=\"30\" fill=\"#0f0e0c\"\u003e\u003c\/rect\u003e\n \u003ctext x=\"48\" y=\"491\" font-family=\"'Courier New',monospace\" font-size=\"11\" fill=\"#766e65\" letter-spacing=\"2\"\u003eCORPORATEHEADSHOTMASTERY.COM\u003c\/text\u003e\n \u003ctext x=\"1152\" y=\"491\" font-family=\"'Courier New',monospace\" font-size=\"11\" fill=\"#766e65\" text-anchor=\"end\"\u003e$497 · PLAYBOOK + COACHING\u003c\/text\u003e\n \u003c\/svg\u003e\n\n \u003cdiv class=\"chm-cch-guarantee\"\u003e\n \u003cdiv class=\"chm-cch-guarantee-icon\"\u003e✓\u003c\/div\u003e\n \u003cdiv class=\"chm-cch-guarantee-text\"\u003e\n \u003cstrong\u003e30-Day Money Back Guarantee\u003c\/strong\u003e\n The Playbook is built and tested in a live working studio. The coaching call is a real conversation with someone who has run this business for 11 years in two markets. If you do not find value within 30 days, email me and we will sort it out. Refunds require completion of our content deletion acknowledgment.\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"chm-cch-problem\"\u003e\n \u003cdiv class=\"chm-cch-label\"\u003eWho this bundle is for\u003c\/div\u003e\n \u003cp\u003eThis is for the photographer who wants the system and wants to make sure it actually gets set up correctly. The Playbook gives you everything pre-built. \u003cstrong\u003eThe coaching call gives you a direct line to the person who built it.\u003c\/strong\u003e\u003c\/p\u003e\n \u003cdiv class=\"chm-cch-pull\"\u003eMost photographers who buy a system figure it out eventually. This bundle means you do not have to figure it out alone.\u003c\/div\u003e\n \u003cp\u003eOne 60-minute call. Your business, your market, your specific situation. Pricing, ads, CRM setup, client communication - whatever is the most urgent thing for you right now. No generic advice. Real answers based on 11 years photographing headshots across two markets.\u003c\/p\u003e\n \u003cp\u003eYou get the Playbook to install everything. You get the call to make sure you are installing it correctly and using it in the way that fits your studio.\u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"chm-cch-stats\"\u003e\n \u003cdiv class=\"chm-cch-stat\"\u003e\n \u003cspan class=\"chm-cch-stat-number\"\u003e11\u003c\/span\u003e\n \u003cspan class=\"chm-cch-stat-label\"\u003eYears in headshots\u003c\/span\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"chm-cch-stat\"\u003e\n \u003cspan class=\"chm-cch-stat-number\"\u003e60\u003c\/span\u003e\n \u003cspan class=\"chm-cch-stat-label\"\u003eMinutes one-on-one\u003c\/span\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"chm-cch-stat\"\u003e\n \u003cspan class=\"chm-cch-stat-number\"\u003e9\u003c\/span\u003e\n \u003cspan class=\"chm-cch-stat-label\"\u003eEmail sequences\u003c\/span\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"chm-cch-label\"\u003eWhat's included\u003c\/div\u003e\n\n \u003cdiv class=\"chm-cch-product\"\u003e\n \u003cdiv class=\"chm-cch-product-header\"\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-cch-product-title\"\u003eThe Headshot Studio Playbook\u003c\/div\u003e\n \u003cdiv class=\"chm-cch-product-sub\"\u003e9 email sequences · booking workflow · CRM automation · pricing calculator\u003c\/div\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"chm-cch-product-price\"\u003e$297 value\u003c\/div\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"chm-cch-product-body\"\u003e\n \u003cp\u003eThe complete business infrastructure for running a corporate headshot studio. Every client communication from first inquiry to 18-month re-engagement is written, structured, and ready to install. One import code loads the entire CRM into 17Hats in under five minutes.\u003c\/p\u003e\n \u003cp\u003eBuilt by a photographer who hit six figures in year one after rebuilding from scratch in a brand new market. \u003cstrong\u003eEverything in this product is running in a live production studio right now.\u003c\/strong\u003e\u003c\/p\u003e\n \u003c\/div\u003e\n \u003cul class=\"chm-cch-module-list\"\u003e\n \u003cli class=\"chm-cch-module-item\"\u003e\n \u003cspan class=\"chm-cch-module-num\"\u003eSEQ 1-9\u003c\/span\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-cch-module-name\"\u003eNine complete email sequences\u003c\/div\u003e\n \u003cdiv class=\"chm-cch-module-desc\"\u003eHot leads, booking confirmation, group prospect, group booking, post-session individual, post-session group, and re-engagement - all pre-written and automation-ready.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-cch-module-item\"\u003e\n \u003cspan class=\"chm-cch-module-num\"\u003eCRM\u003c\/span\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-cch-module-name\"\u003e17Hats one-click import\u003c\/div\u003e\n \u003cdiv class=\"chm-cch-module-desc\"\u003eImport code NHGXFP loads every workflow, contract, invoice, and questionnaire into 17Hats in under five minutes. Non-17Hats users receive a PDF version for any CRM.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-cch-module-item\"\u003e\n \u003cspan class=\"chm-cch-module-num\"\u003eCALC\u003c\/span\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-cch-module-name\"\u003ePricing calculator\u003c\/div\u003e\n \u003cdiv class=\"chm-cch-module-desc\"\u003eIndividual session pricing, on-location group volume pricing, and in-studio group pricing. Know your numbers before you quote.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"chm-cch-coaching\"\u003e\n \u003cdiv class=\"chm-cch-coaching-label\"\u003eAlso included — the coaching call\u003c\/div\u003e\n \u003cdiv class=\"chm-cch-coaching-title\"\u003e60 minutes. Your business. Real answers.\u003c\/div\u003e\n \u003cp\u003eThis is a direct one-on-one call with Ryan - the photographer who built the Playbook and has run a headshot studio for 11 years across two markets. Not a support call. Not a product walkthrough. A real business conversation about where you are and what to do next.\u003c\/p\u003e\n \u003cp\u003e\u003cstrong\u003eYou set the agenda.\u003c\/strong\u003e Whatever is the most pressing thing in your headshot business right now - pricing, leads, ads, CRM setup, client communication, group bookings - that is what we cover. You walk away with specific answers for your specific situation.\u003c\/p\u003e\n \u003cp\u003eBooking link delivered automatically after purchase. You pick the time that works for you.\u003c\/p\u003e\n \u003cul class=\"chm-cch-topics\"\u003e\n \u003cli class=\"chm-cch-topic\"\u003e\n\u003cspan class=\"chm-cch-topic-dash\"\u003e—\u003c\/span\u003ePricing strategy for your market and session types\u003c\/li\u003e\n \u003cli class=\"chm-cch-topic\"\u003e\n\u003cspan class=\"chm-cch-topic-dash\"\u003e—\u003c\/span\u003eFacebook and Google ad setup and structure\u003c\/li\u003e\n \u003cli class=\"chm-cch-topic\"\u003e\n\u003cspan class=\"chm-cch-topic-dash\"\u003e—\u003c\/span\u003eCRM automation and Playbook implementation\u003c\/li\u003e\n \u003cli class=\"chm-cch-topic\"\u003e\n\u003cspan class=\"chm-cch-topic-dash\"\u003e—\u003c\/span\u003eLead follow-up and conversion troubleshooting\u003c\/li\u003e\n \u003cli class=\"chm-cch-topic\"\u003e\n\u003cspan class=\"chm-cch-topic-dash\"\u003e—\u003c\/span\u003eGroup headshot logistics and quoting\u003c\/li\u003e\n \u003cli class=\"chm-cch-topic\"\u003e\n\u003cspan class=\"chm-cch-topic-dash\"\u003e—\u003c\/span\u003eWhatever is holding you back right now\u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n\n \u003ctable class=\"chm-cch-value-table\"\u003e\n \u003ctr class=\"chm-cch-value-row\"\u003e\n \u003ctd class=\"chm-cch-value-label\"\u003eHeadshot Studio Playbook — standalone price\u003c\/td\u003e\n \u003ctd class=\"chm-cch-value-amount\" style=\"text-decoration:line-through;\"\u003e$297\u003c\/td\u003e\n \u003c\/tr\u003e\n \u003ctr class=\"chm-cch-value-row\"\u003e\n \u003ctd class=\"chm-cch-value-label\"\u003e1-on-1 coaching call — standalone price\u003c\/td\u003e\n \u003ctd class=\"chm-cch-value-amount\" style=\"text-decoration:line-through;\"\u003e$250\u003c\/td\u003e\n \u003c\/tr\u003e\n \u003ctr class=\"chm-cch-value-row chm-cch-value-total\"\u003e\n \u003ctd class=\"chm-cch-value-label\"\u003eBundle price\u003c\/td\u003e\n \u003ctd class=\"chm-cch-value-amount\"\u003e$497\u003c\/td\u003e\n \u003c\/tr\u003e\n \u003ctr class=\"chm-cch-value-row chm-cch-value-save\"\u003e\n \u003ctd class=\"chm-cch-value-label\"\u003eYou save\u003c\/td\u003e\n \u003ctd class=\"chm-cch-value-amount\"\u003e$50\u003c\/td\u003e\n \u003c\/tr\u003e\n \u003c\/table\u003e\n\n \u003cdiv class=\"chm-cch-closing\"\u003e\n \u003cspan class=\"chm-cch-closing-was\"\u003e$547 separately\u003c\/span\u003e\n \u003cspan class=\"chm-cch-closing-price\"\u003e$497\u003c\/span\u003e\n \u003cspan class=\"chm-cch-closing-save\"\u003eSave $50 — Bundle pricing\u003c\/span\u003e\n \u003cdiv class=\"chm-cch-closing-terms\"\u003eOne payment · Playbook delivered instantly · Coaching call booked at your convenience\u003c\/div\u003e\n \u003cp class=\"chm-cch-closing-copy\"\u003eThe complete headshot business system plus a direct line to the photographer who built it. Install the Playbook, book the call, get your specific questions answered by someone who has been running this business for 11 years.\u003c\/p\u003e\n \u003cdiv class=\"chm-cch-closing-guarantee\"\u003e\n \u003cstrong\u003e30-day money back guarantee.\u003c\/strong\u003e The Playbook is built and running in a live production studio. The coaching call is a real conversation with real answers. If you do not find value within 30 days, email me directly. I will get on a call with you and if you still want a refund, you get one. Refunds require completion of our content deletion acknowledgment.\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"Corporate Headshot Mastery","offers":[{"title":"Default Title","offer_id":52267049058616,"sku":null,"price":497.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/9910\/7640\/files\/CHM_bundle_coaching_product_image.svg?v=1777286503"},{"product_id":"quote-email-diagnostic","title":"The Quote Email Diagnostic","description":"\u003cstyle\u003e\n.chm-qd * { box-sizing: border-box; margin: 0; padding: 0; }\n.chm-qd {\n font-family: 'DM Sans', 'Helvetica Neue', sans-serif;\n color: #f0ece4;\n background: transparent;\n max-width: 860px;\n line-height: 1.7;\n font-size: 15px;\n}\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:ital,wght@0,400;0,600;1,400\u0026family=DM+Sans:wght@400;500\u0026family=DM+Mono\u0026display=swap');\n\n.chm-qd-summary {\n color: #b8b0a4;\n font-size: 15px;\n line-height: 1.8;\n margin-bottom: 28px;\n padding-bottom: 28px;\n border-bottom: 1px solid #3a3733;\n}\n.chm-qd-summary strong { color: #f0ece4; }\n\n.chm-qd-label {\n font-size: 11px; letter-spacing: 0.15em; text-transform: uppercase;\n color: #766e65; margin-bottom: 14px;\n font-family: 'DM Mono', monospace;\n}\n\n.chm-qd-included {\n margin-bottom: 28px;\n padding-bottom: 28px;\n border-bottom: 1px solid #3a3733;\n}\n.chm-qd-included-list { list-style: none; }\n.chm-qd-included-item {\n display: flex; gap: 14px; padding: 11px 0;\n border-bottom: 1px solid #3a3733;\n font-size: 14px; color: #f0ece4; align-items: baseline;\n}\n.chm-qd-included-item:last-child { border-bottom: none; }\n.chm-qd-included-dot {\n width: 5px; height: 5px; border-radius: 50%;\n background: #c4a97d; flex-shrink: 0; margin-top: 7px;\n}\n.chm-qd-included-desc {\n font-size: 12px; color: #766e65;\n font-family: 'DM Mono', monospace;\n letter-spacing: 0.05em; margin-left: 4px;\n}\n\n.chm-qd-upgrade {\n background: #252320; border: 1px solid #3a3733;\n border-left: 3px solid #c4a97d;\n padding: 18px 20px; margin-bottom: 28px;\n font-size: 13px; color: #b8b0a4; line-height: 1.7;\n}\n.chm-qd-upgrade strong { color: #f0ece4; }\n.chm-qd-upgrade a { color: #c4a97d; }\n\n.chm-qd-guarantee {\n display: flex; align-items: flex-start; gap: 14px;\n background: #252320; border: 1px solid #3a3733;\n border-left: 3px solid #c4a97d;\n padding: 16px 20px;\n}\n.chm-qd-guarantee-icon { font-size: 22px; flex-shrink: 0; color: #c4a97d; line-height: 1.4; }\n.chm-qd-guarantee-text { font-size: 13px; color: #b8b0a4; line-height: 1.6; }\n.chm-qd-guarantee-text strong { color: #f0ece4; display: block; margin-bottom: 2px; }\n\u003c\/style\u003e\n\n\u003cdiv class=\"chm-qd\"\u003e\n\n \u003cdiv class=\"chm-qd-summary\"\u003e\n A 10-minute self-diagnostic for your quote emails. \u003cstrong\u003eScore your last quote email against 10 questions\u003c\/strong\u003e that map to the exact reasons corporate clients go silent after receiving a photographer's quote. Includes the single highest-leverage fix you can apply on your next quote tonight.\n \u003c\/div\u003e\n\n \u003cdiv class=\"chm-qd-included\"\u003e\n \u003cdiv class=\"chm-qd-label\"\u003eWhat's inside\u003c\/div\u003e\n \u003cul class=\"chm-qd-included-list\"\u003e\n \u003cli class=\"chm-qd-included-item\"\u003e\n \u003cdiv class=\"chm-qd-included-dot\"\u003e\u003c\/div\u003e\n \u003cdiv\u003e10-question self-diagnostic \u003cspan class=\"chm-qd-included-desc\"\u003eSCORE YOUR LAST QUOTE EMAIL\u003c\/span\u003e\n\u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-qd-included-item\"\u003e\n \u003cdiv class=\"chm-qd-included-dot\"\u003e\u003c\/div\u003e\n \u003cdiv\u003eScore interpretation \u003cspan class=\"chm-qd-included-desc\"\u003eWHAT YOUR NUMBER MEANS AND WHAT TO DO\u003c\/span\u003e\n\u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-qd-included-item\"\u003e\n \u003cdiv class=\"chm-qd-included-dot\"\u003e\u003c\/div\u003e\n \u003cdiv\u003eThe opening line formula \u003cspan class=\"chm-qd-included-desc\"\u003eTHE SINGLE HIGHEST-LEVERAGE FIX\u003c\/span\u003e\n\u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-qd-included-item\"\u003e\n \u003cdiv class=\"chm-qd-included-dot\"\u003e\u003c\/div\u003e\n \u003cdiv\u003e4 reference categories with examples \u003cspan class=\"chm-qd-included-desc\"\u003eAPPLY TONIGHT ON YOUR NEXT QUOTE\u003c\/span\u003e\n\u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-qd-included-item\"\u003e\n \u003cdiv class=\"chm-qd-included-dot\"\u003e\u003c\/div\u003e\n \u003cdiv\u003eBefore and after examples \u003cspan class=\"chm-qd-included-desc\"\u003eSAME INQUIRY, TWO COMPLETELY DIFFERENT READS\u003c\/span\u003e\n\u003c\/div\u003e\n \u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"chm-qd-upgrade\"\u003e\n \u003cstrong\u003eThis is the diagnosis. Not the complete fix.\u003c\/strong\u003e The diagnostic gives you the opening line formula and shows you what's broken. If you want the full system - the 5-part email framework, four real converted examples, and the AI prompt that writes a personalized quote in 5 minutes - that's the \u003ca href=\"https:\/\/corporateheadshotmastery.myshopify.com\/products\/quote-conversion-system\"\u003eQuote Conversion System at $47\u003c\/a\u003e.\n \u003c\/div\u003e\n\n \u003cdiv class=\"chm-qd-guarantee\"\u003e\n \u003cdiv class=\"chm-qd-guarantee-icon\"\u003e✓\u003c\/div\u003e\n \u003cdiv class=\"chm-qd-guarantee-text\"\u003e\n \u003cstrong\u003eInstant download\u003c\/strong\u003e\n Delivered as a PDF immediately after purchase. 10 pages. Read it in 10 minutes, apply the fix in 5.\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"Corporate Headshot Mastery","offers":[{"title":"Default Title","offer_id":52272475799864,"sku":null,"price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/9910\/7640\/files\/shopify_diagnostic_square.png?v=1777418296"},{"product_id":"quote-conversion-system","title":"The Quote Conversion System","description":"\u003cstyle\u003e\n.chm-qcs * { box-sizing: border-box; margin: 0; padding: 0; }\n.chm-qcs {\n font-family: 'DM Sans', 'Helvetica Neue', sans-serif;\n color: #f0ece4;\n background: transparent;\n max-width: 860px;\n line-height: 1.7;\n font-size: 15px;\n}\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:ital,wght@0,400;0,600;1,400\u0026family=DM+Sans:wght@400;500\u0026family=DM+Mono\u0026display=swap');\n\n.chm-qcs-summary {\n color: #b8b0a4;\n font-size: 15px;\n line-height: 1.8;\n margin-bottom: 32px;\n padding-bottom: 32px;\n border-bottom: 1px solid #3a3733;\n}\n.chm-qcs-summary strong { color: #f0ece4; }\n\n.chm-qcs-label {\n font-size: 11px; letter-spacing: 0.15em; text-transform: uppercase;\n color: #766e65; margin-bottom: 14px;\n font-family: 'DM Mono', monospace;\n}\n\n.chm-qcs-docs {\n margin-bottom: 32px;\n padding-bottom: 32px;\n border-bottom: 1px solid #3a3733;\n}\n.chm-qcs-doc {\n display: flex; gap: 16px; padding: 16px 0;\n border-bottom: 1px solid #3a3733; align-items: flex-start;\n}\n.chm-qcs-doc:last-child { border-bottom: none; }\n.chm-qcs-doc-num {\n font-family: 'DM Mono', monospace; font-size: 11px;\n color: #c4a97d; letter-spacing: 0.1em;\n flex-shrink: 0; padding-top: 2px; min-width: 32px;\n}\n.chm-qcs-doc-title {\n color: #f0ece4; font-size: 14px; font-weight: 500; margin-bottom: 3px;\n}\n.chm-qcs-doc-desc { color: #766e65; font-size: 13px; line-height: 1.6; }\n\n.chm-qcs-included {\n margin-bottom: 32px;\n padding-bottom: 32px;\n border-bottom: 1px solid #3a3733;\n}\n.chm-qcs-included-list { list-style: none; }\n.chm-qcs-included-item {\n display: flex; gap: 14px; padding: 11px 0;\n border-bottom: 1px solid #3a3733;\n font-size: 14px; color: #f0ece4; align-items: baseline;\n}\n.chm-qcs-included-item:last-child { border-bottom: none; }\n.chm-qcs-included-dot {\n width: 5px; height: 5px; border-radius: 50%;\n background: #c4a97d; flex-shrink: 0; margin-top: 7px;\n}\n.chm-qcs-included-desc {\n font-size: 12px; color: #766e65;\n font-family: 'DM Mono', monospace;\n letter-spacing: 0.05em; margin-left: 4px;\n}\n\n.chm-qcs-upsell {\n background: #252320; border: 1px solid #3a3733;\n border-left: 3px solid #c4a97d;\n padding: 14px 20px; margin-bottom: 32px;\n font-size: 13px; color: #b8b0a4; line-height: 1.6;\n}\n.chm-qcs-upsell strong { color: #f0ece4; }\n.chm-qcs-upsell a { color: #c4a97d; }\n\n.chm-qcs-guarantee {\n display: flex; align-items: flex-start; gap: 14px;\n background: #252320; border: 1px solid #3a3733;\n border-left: 3px solid #c4a97d;\n padding: 16px 20px;\n}\n.chm-qcs-guarantee-icon { font-size: 22px; flex-shrink: 0; color: #c4a97d; line-height: 1.4; }\n.chm-qcs-guarantee-text { font-size: 13px; color: #b8b0a4; line-height: 1.6; }\n.chm-qcs-guarantee-text strong { color: #f0ece4; display: block; margin-bottom: 2px; }\n\u003c\/style\u003e\n\n\u003cdiv class=\"chm-qcs\"\u003e\n\n \u003cdiv class=\"chm-qcs-summary\"\u003e\n The complete quote email conversion system - \u003cstrong\u003ethe 5-part framework, four real anonymized examples, and the AI prompt that writes a personalized quote in 5 minutes\u003c\/strong\u003e. Two PDFs built to be used together. Set up once in an afternoon, use on every quote you send going forward.\n \u003c\/div\u003e\n\n \u003cdiv class=\"chm-qcs-docs\"\u003e\n \u003cdiv class=\"chm-qcs-label\"\u003eWhat's included - two documents\u003c\/div\u003e\n \u003cdiv class=\"chm-qcs-doc\"\u003e\n \u003cdiv class=\"chm-qcs-doc-num\"\u003e01\u003c\/div\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-qcs-doc-title\"\u003eThe Quote Conversion System Playbook\u003c\/div\u003e\n \u003cdiv class=\"chm-qcs-doc-desc\"\u003e25 pages. The complete framework - why most quotes go cold, the 5-part email structure, four real annotated examples that converted, seven mistakes to avoid, and a 30-day implementation rollout.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"chm-qcs-doc\"\u003e\n \u003cdiv class=\"chm-qcs-doc-num\"\u003e02\u003c\/div\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"chm-qcs-doc-title\"\u003eThe Quote Conversion Prompt\u003c\/div\u003e\n \u003cdiv class=\"chm-qcs-doc-desc\"\u003e15 pages. The master AI prompt that turns Claude or ChatGPT into a personalized quote engine. Includes lead context template, setup instructions, and revision prompts. Paste once, use on every quote.\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"chm-qcs-included\"\u003e\n \u003cdiv class=\"chm-qcs-label\"\u003eWhat's inside\u003c\/div\u003e\n \u003cul class=\"chm-qcs-included-list\"\u003e\n \u003cli class=\"chm-qcs-included-item\"\u003e\n \u003cdiv class=\"chm-qcs-included-dot\"\u003e\u003c\/div\u003e\n \u003cdiv\u003eThe 5-part quote email framework \u003cspan class=\"chm-qcs-included-desc\"\u003eCOMPLETE STRUCTURE WITH GUIDANCE FOR EACH SECTION\u003c\/span\u003e\n\u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-qcs-included-item\"\u003e\n \u003cdiv class=\"chm-qcs-included-dot\"\u003e\u003c\/div\u003e\n \u003cdiv\u003e4 real anonymized examples \u003cspan class=\"chm-qcs-included-desc\"\u003eANNOTATED WITH WHAT WORKED AND WHY\u003c\/span\u003e\n\u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-qcs-included-item\"\u003e\n \u003cdiv class=\"chm-qcs-included-dot\"\u003e\u003c\/div\u003e\n \u003cdiv\u003eMaster AI prompt \u003cspan class=\"chm-qcs-included-desc\"\u003eWORKS WITH CLAUDE AND CHATGPT - SET UP ONCE\u003c\/span\u003e\n\u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-qcs-included-item\"\u003e\n \u003cdiv class=\"chm-qcs-included-dot\"\u003e\u003c\/div\u003e\n \u003cdiv\u003eLead context template \u003cspan class=\"chm-qcs-included-desc\"\u003eFILL IN PER LEAD - AI DOES THE REST\u003c\/span\u003e\n\u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-qcs-included-item\"\u003e\n \u003cdiv class=\"chm-qcs-included-dot\"\u003e\u003c\/div\u003e\n \u003cdiv\u003e7 common mistakes \u003cspan class=\"chm-qcs-included-desc\"\u003eWITH BAD VS GOOD EXAMPLES\u003c\/span\u003e\n\u003c\/div\u003e\n \u003c\/li\u003e\n \u003cli class=\"chm-qcs-included-item\"\u003e\n \u003cdiv class=\"chm-qcs-included-dot\"\u003e\u003c\/div\u003e\n \u003cdiv\u003e30-day implementation guide \u003cspan class=\"chm-qcs-included-desc\"\u003eWEEK BY WEEK SO IT ACTUALLY GETS USED\u003c\/span\u003e\n\u003c\/div\u003e\n \u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"chm-qcs-upsell\"\u003e\n \u003cstrong\u003eAlready converting quotes well?\u003c\/strong\u003e The bigger leverage point is what happens before and after the quote - lead follow-up, booking confirmation, post-session retention. That's the \u003ca href=\"https:\/\/corporateheadshotmastery.myshopify.com\/products\/the-headshot-studio-playbook\"\u003eHeadshot Studio Playbook at $297\u003c\/a\u003e.\n \u003c\/div\u003e\n\n \u003cdiv class=\"chm-qcs-guarantee\"\u003e\n \u003cdiv class=\"chm-qcs-guarantee-icon\"\u003e✓\u003c\/div\u003e\n \u003cdiv class=\"chm-qcs-guarantee-text\"\u003e\n \u003cstrong\u003e30-Day Money-Back Guarantee\u003c\/strong\u003e\n Use the system for 30 days. If your quote response rate hasn't materially improved, email us for a full refund. No questions, no friction.\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"Corporate Headshot Mastery","offers":[{"title":"Default Title","offer_id":52272486646072,"sku":null,"price":47.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/9910\/7640\/files\/qcs_square_card.svg?v=1777418272"}],"url":"https:\/\/corporateheadshotmastery.myshopify.com\/collections\/main-collection.oembed","provider":"Corporate Headshot Mastery","version":"1.0","type":"link"}