{"product_id":"the-chm-seo-playbook-for-headshot-photographers","title":"The CHM SEO Playbook for Headshot Photographers","description":"\u003cstyle\u003e\n.chm-seo * { box-sizing: border-box; margin: 0; padding: 0; }\n.chm-seo {\n  font-family: 'DM Sans', 'Helvetica Neue', sans-serif;\n  color: #f0ece4;\n  background: transparent;\n  max-width: 860px;\n  line-height: 1.7;\n  font-size: 15px;\n}\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:ital,wght@0,400;0,600;1,400\u0026family=DM+Sans:wght@400;500\u0026family=DM+Mono\u0026display=swap');\n\n.chm-seo-summary {\n  color: #b8b0a4;\n  font-size: 15px;\n  line-height: 1.8;\n  margin-bottom: 32px;\n  padding-bottom: 32px;\n  border-bottom: 1px solid #3a3733;\n}\n.chm-seo-summary strong { color: #f0ece4; }\n\n.chm-seo-label {\n  font-size: 11px; letter-spacing: 0.15em; text-transform: uppercase;\n  color: #766e65; margin-bottom: 14px;\n  font-family: 'DM Mono', monospace;\n}\n\n.chm-seo-included {\n  margin-bottom: 32px;\n  padding-bottom: 32px;\n  border-bottom: 1px solid #3a3733;\n}\n.chm-seo-included-list { list-style: none; }\n.chm-seo-included-item {\n  display: flex; gap: 14px; padding: 11px 0;\n  border-bottom: 1px solid #3a3733;\n  font-size: 14px; color: #f0ece4; align-items: baseline;\n}\n.chm-seo-included-item:last-child { border-bottom: none; }\n.chm-seo-included-dot {\n  width: 5px; height: 5px; border-radius: 50%;\n  background: #c4a97d; flex-shrink: 0; margin-top: 7px;\n}\n.chm-seo-included-desc {\n  font-size: 12px; color: #766e65;\n  font-family: 'DM Mono', monospace;\n  letter-spacing: 0.05em; margin-left: 4px;\n}\n\n.chm-seo-expectations {\n  background: #252320; border: 1px solid #3a3733;\n  border-left: 3px solid #766e65;\n  padding: 18px 20px; margin-bottom: 32px;\n  font-size: 13px; color: #b8b0a4; line-height: 1.7;\n}\n.chm-seo-expectations strong { color: #f0ece4; display: block; margin-bottom: 8px; }\n.chm-seo-expectations p { margin-bottom: 6px; }\n.chm-seo-expectations p:last-child { margin-bottom: 0; }\n\n.chm-seo-notice {\n  background: #252320; border: 1px solid #3a3733;\n  border-left: 3px solid #766e65;\n  padding: 14px 20px; margin-bottom: 32px;\n  font-size: 13px; color: #766e65; line-height: 1.6;\n}\n.chm-seo-notice strong { color: #b8b0a4; }\n\n.chm-seo-upsell {\n  background: #252320; border: 1px solid #3a3733;\n  border-left: 3px solid #c4a97d;\n  padding: 14px 20px; margin-bottom: 32px;\n  font-size: 13px; color: #b8b0a4; line-height: 1.6;\n}\n.chm-seo-upsell strong { color: #f0ece4; }\n.chm-seo-upsell a { color: #c4a97d; }\n\n.chm-seo-testimonial {\n  border: 1px solid #3a3733; border-left: 3px solid #c4a97d;\n  padding: 24px; margin-bottom: 32px; background: #1e1c1a;\n}\n.chm-seo-testimonial-quote {\n  font-family: 'Playfair Display', Georgia, serif;\n  font-size: 15px; color: #f0ece4;\n  line-height: 1.8; font-style: italic; margin-bottom: 14px;\n}\n.chm-seo-testimonial-attr { font-size: 13px; color: #c4a97d; font-weight: 500; }\n.chm-seo-testimonial-role { font-size: 12px; color: #766e65; margin-top: 2px; }\n\n.chm-seo-guarantee {\n  display: flex; align-items: flex-start; gap: 14px;\n  background: #252320; border: 1px solid #3a3733;\n  border-left: 3px solid #c4a97d;\n  padding: 16px 20px;\n}\n.chm-seo-guarantee-icon { font-size: 22px; flex-shrink: 0; color: #c4a97d; line-height: 1.4; }\n.chm-seo-guarantee-text { font-size: 13px; color: #b8b0a4; line-height: 1.6; }\n.chm-seo-guarantee-text strong { color: #f0ece4; display: block; margin-bottom: 2px; }\n\u003c\/style\u003e\n\n\u003cdiv class=\"chm-seo\"\u003e\n\n  \u003cdiv class=\"chm-seo-summary\"\u003e\n    The complete local SEO guide for headshot photographers - \u003cstrong\u003e13 sections covering every lever that moves your Google ranking\u003c\/strong\u003e, from Google Business Profile optimization to service pages, blog strategy, and a 90-day action plan. No agency, no paid tools, no technical background required.\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"chm-seo-included\"\u003e\n    \u003cdiv class=\"chm-seo-label\"\u003eWhat's covered\u003c\/div\u003e\n    \u003cul class=\"chm-seo-included-list\"\u003e\n      \u003cli class=\"chm-seo-included-item\"\u003e\n        \u003cdiv class=\"chm-seo-included-dot\"\u003e\u003c\/div\u003e\n        \u003cdiv\u003eGoogle Business Profile optimization \u003cspan class=\"chm-seo-included-desc\"\u003eCOMPLETE SETUP - EVERY FIELD, PHOTOS, REVIEWS\u003c\/span\u003e\n\u003c\/div\u003e\n      \u003c\/li\u003e\n      \u003cli class=\"chm-seo-included-item\"\u003e\n        \u003cdiv class=\"chm-seo-included-dot\"\u003e\u003c\/div\u003e\n        \u003cdiv\u003eKeyword strategy \u003cspan class=\"chm-seo-included-desc\"\u003eWHAT YOUR LOCAL CLIENTS ARE SEARCHING\u003c\/span\u003e\n\u003c\/div\u003e\n      \u003c\/li\u003e\n      \u003cli class=\"chm-seo-included-item\"\u003e\n        \u003cdiv class=\"chm-seo-included-dot\"\u003e\u003c\/div\u003e\n        \u003cdiv\u003eWebsite foundation \u003cspan class=\"chm-seo-included-desc\"\u003eSQUARESPACE, SHOWIT, WORDPRESS, WIX ALL COVERED\u003c\/span\u003e\n\u003c\/div\u003e\n      \u003c\/li\u003e\n      \u003cli class=\"chm-seo-included-item\"\u003e\n        \u003cdiv class=\"chm-seo-included-dot\"\u003e\u003c\/div\u003e\n        \u003cdiv\u003eService pages \u003cspan class=\"chm-seo-included-desc\"\u003eEXACT STRUCTURE THAT RANKS AND CONVERTS\u003c\/span\u003e\n\u003c\/div\u003e\n      \u003c\/li\u003e\n      \u003cli class=\"chm-seo-included-item\"\u003e\n        \u003cdiv class=\"chm-seo-included-dot\"\u003e\u003c\/div\u003e\n        \u003cdiv\u003eBlog content strategy \u003cspan class=\"chm-seo-included-desc\"\u003eONE POST PER MONTH COMPOUNDS INTO REAL TRAFFIC\u003c\/span\u003e\n\u003c\/div\u003e\n      \u003c\/li\u003e\n      \u003cli class=\"chm-seo-included-item\"\u003e\n        \u003cdiv class=\"chm-seo-included-dot\"\u003e\u003c\/div\u003e\n        \u003cdiv\u003eLocal citations and competitor analysis \u003cspan class=\"chm-seo-included-desc\"\u003eWHAT MATTERS, WHAT DOESN'T\u003c\/span\u003e\n\u003c\/div\u003e\n      \u003c\/li\u003e\n      \u003cli class=\"chm-seo-included-item\"\u003e\n        \u003cdiv class=\"chm-seo-included-dot\"\u003e\u003c\/div\u003e\n        \u003cdiv\u003eTracking and measurement \u003cspan class=\"chm-seo-included-desc\"\u003eSEARCH CONSOLE AND GA4 SETUP STEP BY STEP\u003c\/span\u003e\n\u003c\/div\u003e\n      \u003c\/li\u003e\n      \u003cli class=\"chm-seo-included-item\"\u003e\n        \u003cdiv class=\"chm-seo-included-dot\"\u003e\u003c\/div\u003e\n        \u003cdiv\u003e90-day action plan \u003cspan class=\"chm-seo-included-desc\"\u003eWEEK-BY-WEEK PRIORITIES ACROSS 3 MONTHS\u003c\/span\u003e\n\u003c\/div\u003e\n      \u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"chm-seo-expectations\"\u003e\n    \u003cstrong\u003eRealistic timeline, honestly stated\u003c\/strong\u003e\n    \u003cp\u003eMap Pack rankings typically start moving within 60-90 days of consistent Google Business Profile work.\u003c\/p\u003e\n    \u003cp\u003eOrganic website rankings take 3-6 months on competitive terms.\u003c\/p\u003e\n    \u003cp\u003eLong-tail blog traffic can appear in 4-8 weeks.\u003c\/p\u003e\n    \u003cp\u003eThe photographers who dominate local search are not doing anything exotic. They just did the work this guide covers.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"chm-seo-notice\"\u003e\n    \u003cstrong\u003eAlready have the Headshot Studio Playbook?\u003c\/strong\u003e The SEO Playbook is included in your download - check your files before purchasing.\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"chm-seo-upsell\"\u003e\n    \u003cstrong\u003eWant the complete system?\u003c\/strong\u003e The SEO Playbook is one component of the \u003ca href=\"https:\/\/corporateheadshotmastery.myshopify.com\/products\/the-headshot-studio-playbook\"\u003eHeadshot Studio Playbook\u003c\/a\u003e - 9 email sequences, booking workflows, pricing calculator, and full CRM setup for $297.\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"chm-seo-testimonial\"\u003e\n    \u003cdiv class=\"chm-seo-label\"\u003eWhat photographers are saying\u003c\/div\u003e\n    \u003cdiv class=\"chm-seo-testimonial-quote\"\u003e\"After implementing it across my headshot brand and my portrait brand, my SEO ranking skyrocketed, traffic increased, and bookings followed. Having a system in place that handled everything was incredible.\"\u003c\/div\u003e\n    \u003cdiv class=\"chm-seo-testimonial-attr\"\u003eMark E.\u003c\/div\u003e\n    \u003cdiv class=\"chm-seo-testimonial-role\"\u003eHeadshot and Portrait Photographer\u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"chm-seo-guarantee\"\u003e\n    \u003cdiv class=\"chm-seo-guarantee-icon\"\u003e✓\u003c\/div\u003e\n    \u003cdiv class=\"chm-seo-guarantee-text\"\u003e\n      \u003cstrong\u003e30-Day Money Back Guarantee\u003c\/strong\u003e\n      If you use it for 30 days and don't feel it delivered value, email us and we'll refund you in full. Refunds require completion of our content deletion acknowledgment.\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"Corporate Headshot Mastery","offers":[{"title":"Default Title","offer_id":51924154220856,"sku":null,"price":97.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/9910\/7640\/files\/seo_playbook_square_card.svg?v=1774027903","url":"https:\/\/corporateheadshotmastery.myshopify.com\/products\/the-chm-seo-playbook-for-headshot-photographers","provider":"Corporate Headshot Mastery","version":"1.0","type":"link"}